1. YASIR NASEER
House No. 178-B-3, Johar Town Lahore, Pakistan.
Mob: 0321-7149349
0335-4429429
Res: 042-5166554
D.O.B : 19-08-1982
Email: yasirnravian@hotmail.com
Summary
Excited in accepting and delivering professional challenges and targets with ambitions and motivation to
build a bright career and a growing, sustainable, profitable and competitive organization through growth
mindset, accountability and responsibility and customer focus. I strongly believe in teamwork &
professionalism with learned techniques, reasoning skills and aptitude of using technology to pave a strong
path for achieving organizational vision with efficient usage of its resources. I always focus on Sales
Volume, Contribution to Profits and Continuous Growth for an organization.
Objective
I want to obtain a challenging position in a challenging organization and fulfill my duties with full devotion
and hard work and implement my skills with professional knowledge.
Key Skills:
Workplace Management, Agile Champ, Business Strategy, Team Building, Out-of-the Box Creativity,
Distribution Management, Channel Management. Trade Marketing, Analytical Skills, Team Player,
Negotiation Skills and presentation and communication skills.
Professional Experience
Pakistan Tobacco Company
Territory Executive - Lahore ( May-2013 to Present)
I have been looking after business of 31 million cigarettes per month in Retail sale, Mandi W/S and Scattered
W/Sale leading the sales team. I have also worked in different markets of Faisalabad & Jhang area.
Major Responsibilities:
 To executeSales Operation Plan (SOP)among channels on monthly basis.
 To achieve territory sales targets on monthly basis.
 To look after primary and secondary sales of designated distributors.
 Responsible for sales channel performance within the market and take corrective actions accordingly.
 Responsible to keep eye on competition activities in the designated territory.
 Responsible for merchandising related activities in the territory.
 Responsible for Distribution recordsand Financial Evaluation.
 Responsible for smooth execution of BTL activities and consumer engagement activities for the area.
 Responsible to develop new marketing territories (new key accounts channels).
 Responsible for establishing strong relations with the business partners (Retailers & Wholesalers).
 Responsible for managing distributor sales team and sales management.
Achievements / Initiatives
 Established new financially sound distributor in Bhowana market in 2014 who achieved 5.7% growth vs SPLY
and been performing well over the time.
 Ensured double digit growth in premium (Dunhill, Benson and Gold Leaf Special) category through proper
planning in the territory and ensured its availability on selected outlets all the time.
 Ensured 94% availability of new brands (NPI) and resolve the conflicts among key w/s and distributor through
successful negotiations.

2. Pakistan Tobacco Company
Trade Marketing Officer - Faisalabad ( July-2011 to April-2013)
Major Responsibilities:
 Responsible for achieving distributors targets on monthly basis.
 Responsible primary and secondary sales of designated distributors.
 Responsible for sales channel performance within the market and take corrective actions accordingly.
 Responsible to keep eye on competition activities in the designated market.
 Responsible for merchandising related activities in the territory.
 Responsible for Distribution records and Financial Evaluation.
 Responsible for smooth execution of BTL activities and consumer engagement activities for the area.
 Responsible to develop new marketing territories (new key accounts channels).
 Responsible for establishing strong relations with the business partners (Retailers& Wholesalers).
 Responsible for managing sales team comprising 3 Distributors and one outstation in the territory.
Achievements / Initiatives
 DX implemented on distribution setup in MORKHUNDA market in June-2012.
 Sales Volume increased from 35 million sticks to 44 million sticks in total tenure of 2 years in
designated section.
ServicoInternational (Pvt) Ltd.
Communication Coordinator (2007 - 2011)
Responsibilities
 To lead the team comprising 15 Brand Ambassadors.
 To conducted consumer contacts through 121 activity & ensure the achievement of target.
 To Contacted agencies for smooth execution of BTL activities.
 To establish good relations with the business partners (Retailers).
 To assist Trade Team at the time of new brand launches and new promotions.
 To ensure availability of concerning brands on all BA’s FCPs outlets.
 Regular market visits to overcome the deficiencies in the Brand Ambassadors and providing them on-the-job
training.
Academic Record
2006 MBA Professional (Marketing) Superior University Lahore.
2003 Bachelor of Arts University of the Punjab.
2003 Bachelor of Computer Science The National College.
2000 Intermediate of Computer Science Government College Lahore.
1998 Matriculation Govt. Central Model School No.2, Lahore.
Interests
Reading about health and nutrition, Swimming, Running, Conceptual thinking, Consumer Marketing,
Sales, Reciting Holy Quran etc
Reference
Reference would be made available on request.