The document outlines the foundational components and characteristics of research, including the differences between basic and applied research. It emphasizes the importance of research in daily life and various organizations, while detailing the requirements for conducting basic research effectively. Additionally, it provides a series of objectives and assignments to guide students in developing their research skills and proposals.

2. TOPICS IN LESSON 1
- Basic components of research
- Characteristics of a good researcher
- Basic Versus Applied Research
- Requirements of Basic Research
- Importance of Research in
-Daily life,
-Groups, and
-other organizations

3. OBJECTIVES
1.Define research and its basic components
2.List the characteristics of a good research
problem
3.Differentiate basic from applied research
4.Explain the requirements of basic research
5.Appreciate the importance of research in daily
life, groups, and other organizations
6.Write a title of a basic research that you want to
study

4. ANSWER THE FOLLOWING
QUESTIONS
1.From where do we proceed in choosing our
problem for Thesis Writing?
2. What are those that we read or observe
when we write our title/ problem?
3. When do we consider an investigator of
research a good researcher?

5. Define Research
- Research is searching for theory, for testing theory, and for
solving a problem. It means that a problem exists and has to be
identified, to be solved or recommend for solutions to the problem
when needed.
- In scientific research, research is systematic, controlled ,
empirical and critical investigation of hypothetical propositions
about a presumed relations among natural phenomena (Kerlinger,
1973). This meaning has been quoted many times by various
authorities in Research. It follows a step by step procedure in
identifying problem(s), collecting and interpreting data, drawing
conclusions and integration of these conclusions into the stream of
knowledge. It is controlled unlike ordinary problems which may be
solved immediately.

6. There is a problem when:
Contradictory results
Facts exists to be explained further
Characteristics of a Good Researcher

7. EXPLANATION
-Absence of Information lead one to
explore and answer the WHYS
-When one study is contradicting another
in the same setting, there is a need for
further research
-Facts need to be explained in a further
study

8. BASIC AND APPLIED
RESEARCH
BASIC RESEARCH
-Descriptive
-Questionnaire
-Interview
-Observation
-Quantitative
APPLIED RESEARCH
-Exploratory
-Experimental
-Parametric
-Observation
-Qualitative

9. Characteristics of a
Good Problem
• Topic should be of great interest to you
• It should be useful for the concerned peeople
in a particular field
• Should be novel
• It should invites more complex designing
• It scan be completed in the allotted time
desired
• Does not carry ethical or moral impediments

10. REQUIREMENTS OF BASIC
RESEARCH
1.No duplication of the same study/problem
2.Usefulness to group of individuals
3.Novelty
4.One which invites more complex designing
5.Can be completed in allotted time desired
6.Does not carry ethical or moral
impediments
7.Can be submitted to national and
international research forums

11. Think of at least one importance of
Research in the following:
1.Daily Life
2.Groups
3.Other Organizations

12. LET US WRITE !
Tracks in Marketing and Business Management
1. Business in Salesmanship
2. Creation of Unique Product
3. Management of Franchise Business
4. Leadership in E Commerce
5. Image Building and Goodwill Business
Other Tracks from Institutional:
1. Marketing Business Education
2. Community Leadership
3. Corporate Social Responsibility

13. Assignment
1. Define Qualitative, Quantitative
2. How are they related?
3. List other types of research and distinguish them
4. Write at least 3 discipline based researches using our
tracks in the Marketing and Business Agenda for oral
presentation/ reading next meting
5. Prepare your initial research proposal using our
institutional format
6. Send a soft copy of your draft to the email address as
your assignment for online mentoring purposes