This PPT was used in a research presentation at the National Marketing Educators Conference held in Baguio City on April 25-26, 2014. Participants from Appari to Zamboanga, Philippines gathered for sharing, networking and benchmarking of small and big schools, colleges, and universities nationwide that concerns research thru the Association of Marketing Educators who celebrated its 25th years of continuous service to industry partners.

1. by
Marita Garcia-Sanchez
Indicators of Academic Delinquencies
as a Means of
Promoting Goodwill
atiram40@yahoo.com

2. Proven
Reasons:
Parent Factor
Personal Factor
Peer Pressures
Proven
Reasons:
Parent Factor
Personal Factor
Peer Pressures
LOW GRADES
FAILED/ FDA
DROPPED
INC Grades
LOW GRADES
FAILED/ FDA
DROPPED
INC Grades
Issue: Academic
Delinquency among
college students that
affect s the Student-
Teacher Relationship
and connects it to the
need of building
goodwill or Public
Relations.

4. OBJECTIVES
BRIEFLY DISCUSS THE INDICATORS OF ACADEMIC
DELINQUENCIES (Parent, PEER, Personal Factor)
EXAMINE THE CAUSES OF ACADEMIC
DELINQUENCIES
POINT OUT THE POTENTIAL CHALLENGES OF A
MARKETING COMMUNICATION THAT IS FOCUS ON
GOODWILL BUILDING OF A HIGHER EDUCATION OF
LEARNING

5. Techniques of building and managing relationships; Differences
between Marketing and PR; Strategic Communications Planning;
Marketing ServicesVS Communications Services
Creative Services and Special Events (4 Areas/Divisions)

6. Vivek Wadhwa (2012)
Roland S. Barth (1998)

7.  Exploratory Method-Various Studies 2012-14
Problems on Academic Delinquencies, pressures of work –
Home and School Environment
ContentValidation- Comparative Analysis
Students (16) Faculty/staff (12)
 Means, frequency-Percentage Counts
214 student respondents on Acad. Delinquencies
61 students; 37 Managers/Staff/Faculty Respondents
Methodology

8. Results & Discussion
3= INC 73- 74%
2= Low 71- 72%
1= Failed/FDA 70% below
Parent Factor -2nd
Student Personal Factor - 1st
Peer Related Factor -3rd
INC= 80 or 37.38%
Low A G= 58 or 27.10%
Failed= 76 or 35.51%

9. Indicators of Academic Delinquency
PARENT FACTOR
1. Dependent from Children
2. Limited Knowledge/ skills
3. Alcoholic Parents/ Abuse
Children
PEER PRESSURES/ RELATED
1. Involvement in C0-curricular/
Extra curricular led them more to
academic delinquencies
2. Classmates/Friends affect time
and studies
3.Pressures to Approval in Groups
PARENT FACTOR
1. Dependent from Children
2. Limited Knowledge/ skills
3. Alcoholic Parents/ Abuse
Children
PEER PRESSURES/ RELATED
1. Involvement in C0-curricular/
Extra curricular led them more to
academic delinquencies
2. Classmates/Friends affect time
and studies
3.Pressures to Approval in Groups

10. Causes of Academic Delinquency
1. Strict parents
2. Too busy and no time
3. Single parenting
4. Alcoholic/ Dependent
5. Take care siblings,
6. Do household chores
7. Support from other
significant persons

11. Extent of Reasons
and Causes of
Academic
Delinquencies
 STUDENTS: Home and Family pressures caused student delinquencies
 FACULTY : Disagreed in most of the items the students responded
Variables
Compared
Faculty Responses
N Mean SD
Student Responses
N Mean SD
Mean
Diff
Cal t Crit t
@ .05
Parents 13 22.15 7.41 214 22.24 4.82 0.09 1.36 Accept
Siblings 13 17.85 2.35 214 19.60 0.25 1.75 3.95 Reject
Significant
Persons
13 20.31 3.74 214 20.00 4.09 0.31 17.92 Reject

12. Potential Challenges of Marketing
Communication

13. Implications of PR Plans
1. STUDENT FACTOR-major indicator of Academic Delinquency, FOCUS on
INTERNAL COMMUNICATION; Through theTEACHER - MENTORING- Online
/Offline
2. PARENT FACTOR- subject of EXTERNAL PR COMMUNICATION- Invitational
FORUM First Semester - Orientation on Policies;
Second Semester- OPEN HOUSE or Parents Forum
1. TEACHER- as major player of Internal/External Marketing Communication
2. EXTERNAL PUBLICS- RegularVisit or Community Service

14. • Consider academic advising inclusive of online means aside from the usual
offline mentoring/ advising
• Monitor problems encountered by students, those they considered significant
persons
• Connect with parents/ guardians semi annually
• Limit extra curricular activities that affect academics, instead integrate them
in classroom settings; instead from separating it with academic activities
• Develop faculty and employees to use online mentoring/counseling to monitor
online activities of students using social media and electronic means
• Create compensation plan that motivates faculty to perform additional
counseling/ advising in both online and offline means.

16. References
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17. References
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18. References
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