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Aditya agrawal: 02
Pooja sawant: 04
Marcian samuel: 10
Rowan FernandesS : 18
Ansab wastewala: 31

2/23/2014
Research Methods In Business

Research
instruments

1
Research Methods In Business

• Observation
• Interview
• Telephone survey
• Mail survey
• Interview schedule

2/23/2014

Research Instruments

2
Research Methods In Business

2/23/2014

Observation….

3
Research Methods In Business

• Accuracy.
• Factual information available.
• Records events as they occur.
• Economical.
• Accuracy in mechanical devices.

2/23/2014

Advantages….

4
Research Methods In Business

• Certain elements are missed.
• Human errors possible.
• Purposes is defeated, if secrecy is not
maintained.
• Observers bias.
• Limited application.

2/23/2014

Limitations….

5
Research Methods In Business

2/23/2014

Interview….

6
Research Methods In Business

• Flexibility.
• Better co-operation from
respondents.
• Benefits of longer duration interview.
• Availability of reliable & detailed
information.
• Better quality response.

2/23/2014

Advantages….

7
Research Methods In Business

• Costly.
• Time consuming.
• Information supplied may not be
accurate.
• Long term planning required.
• Effective supervision on interviewers
required.

2/23/2014

Limitations….

8
Research Methods In Business

2/23/2014

Telephone Survey….

9
Research Methods In Business

• Economical.
• High Speed.
• Quick Response.
• Information Is Available From VIPs.
• Simplicity.

2/23/2014

Advantages….

10
Research Methods In Business

• Brief questionnaire required.
• Limited information available.
• Difficult to contact large number of
respondents.
• Non-availability of samples.
• Limited coverage of samples.
• Non-verbal responses are not
available.

2/23/2014

Limitations….

11
12

Research Methods In Business

2/23/2014
Research Methods In Business

2/23/2014

Mail Survey….

13
Research Methods In Business

• Economical.
• Wide coverage.
• Speed in data collection.
• Avoids interviewer’s bias.
• Convenience to respondents.

2/23/2014

Advantages….

14
Research Methods In Business

• Problem of “no replies”.
• Updated mailing list required.
• Poor response, if questionnaire is
defective.
• Lacks accuracy of information.
• Limited use.

2/23/2014

Limitations….

15
Research Methods In Business

2/23/2014

Interview Schedule….

16
Research Methods In Business

• Honest & objective study of subject.
• Valid and reliable co-ordination of
data.
• Response rate is high.
• Information collected is
better, complete & correct.
• Data is uniform.

2/23/2014

Advantages….

17
Research Methods In Business

• Expensive and time consuming
method.
• Wide geographical area cannot be
covered.
• Dependence on sincere and honest
researchers.

2/23/2014

Limitations….

18
19

Research Methods In Business

2/23/2014

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Research instruments

  • 1. Aditya agrawal: 02 Pooja sawant: 04 Marcian samuel: 10 Rowan FernandesS : 18 Ansab wastewala: 31 2/23/2014 Research Methods In Business Research instruments 1
  • 2. Research Methods In Business • Observation • Interview • Telephone survey • Mail survey • Interview schedule 2/23/2014 Research Instruments 2
  • 3. Research Methods In Business 2/23/2014 Observation…. 3
  • 4. Research Methods In Business • Accuracy. • Factual information available. • Records events as they occur. • Economical. • Accuracy in mechanical devices. 2/23/2014 Advantages…. 4
  • 5. Research Methods In Business • Certain elements are missed. • Human errors possible. • Purposes is defeated, if secrecy is not maintained. • Observers bias. • Limited application. 2/23/2014 Limitations…. 5
  • 6. Research Methods In Business 2/23/2014 Interview…. 6
  • 7. Research Methods In Business • Flexibility. • Better co-operation from respondents. • Benefits of longer duration interview. • Availability of reliable & detailed information. • Better quality response. 2/23/2014 Advantages…. 7
  • 8. Research Methods In Business • Costly. • Time consuming. • Information supplied may not be accurate. • Long term planning required. • Effective supervision on interviewers required. 2/23/2014 Limitations…. 8
  • 9. Research Methods In Business 2/23/2014 Telephone Survey…. 9
  • 10. Research Methods In Business • Economical. • High Speed. • Quick Response. • Information Is Available From VIPs. • Simplicity. 2/23/2014 Advantages…. 10
  • 11. Research Methods In Business • Brief questionnaire required. • Limited information available. • Difficult to contact large number of respondents. • Non-availability of samples. • Limited coverage of samples. • Non-verbal responses are not available. 2/23/2014 Limitations…. 11
  • 12. 12 Research Methods In Business 2/23/2014
  • 13. Research Methods In Business 2/23/2014 Mail Survey…. 13
  • 14. Research Methods In Business • Economical. • Wide coverage. • Speed in data collection. • Avoids interviewer’s bias. • Convenience to respondents. 2/23/2014 Advantages…. 14
  • 15. Research Methods In Business • Problem of “no replies”. • Updated mailing list required. • Poor response, if questionnaire is defective. • Lacks accuracy of information. • Limited use. 2/23/2014 Limitations…. 15
  • 16. Research Methods In Business 2/23/2014 Interview Schedule…. 16
  • 17. Research Methods In Business • Honest & objective study of subject. • Valid and reliable co-ordination of data. • Response rate is high. • Information collected is better, complete & correct. • Data is uniform. 2/23/2014 Advantages…. 17
  • 18. Research Methods In Business • Expensive and time consuming method. • Wide geographical area cannot be covered. • Dependence on sincere and honest researchers. 2/23/2014 Limitations…. 18
  • 19. 19 Research Methods In Business 2/23/2014