Secondary data refers to data that has already been collected by someone else, while primary data is data that is collected by the researcher themselves. Some advantages of using secondary data include not having to reinvent the wheel, saving time and money, and the data may be very accurate if collected by a government agency. However, secondary data can be limited by being outdated, incomplete, or inconsistent over time. Primary data collection allows customizing data to specific research questions but is more time consuming and expensive. Researchers must determine if their question can be answered by existing secondary data or requires new primary data collection.