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Online marketing research 2011

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surveydepartment.com
surveydepartment.com

The document discusses online marketing research and provides information on several topics: - It describes how online marketing research can now be effectively used by small and medium-sized businesses, not just large corporations. - It outlines different online data gathering techniques like email surveys, web-based surveys, and online focus groups. - It discusses both the advantages and disadvantages of conducting internet surveys and online focus groups. - It provides tips for designing effective online questionnaires and recruiting internet respondents.

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Online Marketing Research Isn’t Just for the Big Guys Anymore Fritz Robinson, MBA, PRC Senior Research Manager/Owner wwww.surveydepartment.com
What Will You Learn? ,[object Object],[object Object],[object Object]
Who am I and what do I do? ,[object Object]
Do-It-Yourself Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction (continued) ,[object Object],[object Object],[object Object],[object Object]
Types of Internet Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Internet Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Internet Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Internet Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of Internet Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of Internet Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of Internet Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Correct Balance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recruiting Internet Respondents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruiting Internet Respondents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Can Use Internet Survey Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing the Internet Questionnaire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing the Internet Questionnaire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing the Internet Questionnaire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing any Questionnaire from Survey Bounty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing any Questionnaire from Survey Bounty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is an Online Focus Group ,[object Object],[object Object],[object Object]
A Cutting Edge Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Users ,[object Object],[object Object],[object Object]
The Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantageous of Online Focus Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of Online Focus Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Web Software Solutions www.zoomerang.com Zoomerang www.websurveyor.com WebSurveyor www.surveysite.com SurveySite www.surveymonkey.com SurveyMonkey www.surveycrafter.com SurveyCrafter www.supersurvey.com SuperSurvey www.sumquest.com SumQuest www.ridgecrestsurveys.com Ridgecrest www.quask.com Quask www.pollpro.com PollPro www.perseus.com Perseus www.keysurvey.com KeySurvey www.netreflector.com InstantSurvey www.infopoll.net InfoPoll www.hostedsurvey.com HostedSurvey www.formsite.com FormSite www.raosoft.com EZSurvey www.creativesurvey.com CreateSurvey www.apian.net Apian Software www.actiewebsotwares.com Active Websurvey
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing Research Isn’t Just for the Big Guys Anymore Presented by: Fritz Robinson Senior Research Manager surveydepartment.com Email: [email_address] Phone: 316.258.6442 Primary Website: http://www.surveydepartment.com Secondary Website: http://www.focusgrouproom.com Blog: http://onlinemarketingresearch.blogspot.com/ Podcast: http:// surveydepartment.podomatic.com /
Online Marketing Research Isn’t Just for the Big Guys Anymore Fritz Robinson, MBA, PRC Senior Research Manager/Owner wwww.surveydepartment.com
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Online marketing research 2011

  • 1. Online Marketing Research Isn’t Just for the Big Guys Anymore Fritz Robinson, MBA, PRC Senior Research Manager/Owner wwww.surveydepartment.com
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  • 30. Current Web Software Solutions www.zoomerang.com Zoomerang www.websurveyor.com WebSurveyor www.surveysite.com SurveySite www.surveymonkey.com SurveyMonkey www.surveycrafter.com SurveyCrafter www.supersurvey.com SuperSurvey www.sumquest.com SumQuest www.ridgecrestsurveys.com Ridgecrest www.quask.com Quask www.pollpro.com PollPro www.perseus.com Perseus www.keysurvey.com KeySurvey www.netreflector.com InstantSurvey www.infopoll.net InfoPoll www.hostedsurvey.com HostedSurvey www.formsite.com FormSite www.raosoft.com EZSurvey www.creativesurvey.com CreateSurvey www.apian.net Apian Software www.actiewebsotwares.com Active Websurvey
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  • 35. Online Marketing Research Isn’t Just for the Big Guys Anymore Presented by: Fritz Robinson Senior Research Manager surveydepartment.com Email: [email_address] Phone: 316.258.6442 Primary Website: http://www.surveydepartment.com Secondary Website: http://www.focusgrouproom.com Blog: http://onlinemarketingresearch.blogspot.com/ Podcast: http:// surveydepartment.podomatic.com /
  • 36. Online Marketing Research Isn’t Just for the Big Guys Anymore Fritz Robinson, MBA, PRC Senior Research Manager/Owner wwww.surveydepartment.com
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