Redington Value Journal - November 2018

Continued on page 3
Dell EMC’s machine learning and AI of-
ferings took centre stage at this year’s
GITEX Technology Week, following
the signing of an MoU last month that
pledges to educate 500 Emirati stu-
dents in the field of AI.
Mohammed Amin, Senior Vice Pres-
ident, META, Dell EMC, said that the
agreement between Dell EMC and the
UAE’s Minister of State for AI – Omar
bin Sultan Al Olama – aims at bridging
the skills gap in the technology sector,
and supporting the youth in unlocking
their potential to meet the challenges of
the future.
The program is scheduled to run for
three years with the participation of
120 students each year. Dell EMC will
then select 10 students who will be of-
fered five-day intensive training to ob-
tain a diploma in Data Engineering and
Cloud.
Amin went on to discuss the firm’s
virtual and augmented reality offerings
that were also show-
cased at the show.
Issue 27 // November 2018
The company also discussed its virtual and augmented reality offerings that were showcased at GITEX 2018.
DELL EMC TO SUPPORT AI KNOWLEDGE
SHARING AND VR ADOPTION
Continued on page 3
East, Fortinet.
“Currently, four areas stand
out as particularly acute cyber-
security pain points for organi-
zations adopting a DX approach;
cloud computing and in partic-
ular multi-cloud environments,
IoT, a burgeoning threat land-
scape, and rising regulatory
pressure. It is crucial to under-
stand that while organizations
are turning to DX to achieve
growth as well as associated
business objectives, the process
also requires an equivalent secu-
Fortinet to drive security transformation
The vendor urged customers to adopt a security transformation approach to complement their digital transformation initiatives.
Mohammed Amin, Dell EMC
Alain Penel, Fortinet
Redington Value is a value added distributor for the following brands in parts of Middle East & Africa:
Fortinet has participated at GI-
TEX 2018 by focusing on en-
couraging organizations to adopt
a Security Transformation (SX)
approach to complement their
Digital Transformation (DX) ini-
tiative.
“The digital transformation or
DX wave appears to be sweeping
away everything that stands be-
fore it, and cybersecurity worries
have emerged as a significant
obstacle to the transformation
process,” said Alain Penel, Re-
gional Vice President, Middle
rity transformation. At GITEX,
we demonstrated how the For-
tinet Security Fabric brings to-
gether multiple security technol-
ogies to deliver comprehensive
and collaborative security capa-
bilities across the whole network
and enable security transforma-
tion.”
The company showcased its
vision of security transformation
and held customized demonstra-
tions highlighting the key capa-
bilities of the Fortinet Security
Fabric.
For more information, please write to sales.value@redingtonmea.com
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3
From page 1
From page 1
Fortinet to drive...
Dell EMC to support...
“With VR, it involves being exposed
to a digital application, remotely. Rath-
er, with AR, it involves experiencing
the 3D-digital world, but in the same
location,” he said. “There is so much
potential in VR applications right now,
particularly in the job learning and
training space. This area is often a ma-
jor expense for organizations looking to
enhance their team’s skills and knowl-
edge. But with our VR offering, you
can now host a crash course in just 24
hours – bringing new employees totally
up to speed with how the company op-
erates, and this can be done from any
location.”
Amin went on to highlight healthcare
as an industry of focus for Dell EMC
and its VR offerings moving forward.
“The combination of AI and VR, cou-
pled with the arrival of 5G and its abili-
ty to reduce huge latency issues, means
the medical profession is set to be com-
pletely transformed from where it is to-
day,” he said. “Before long, we’ll see the
advent of remote surgery. Thanks to the
ever-advancing technology behind VR,
surgeons will soon be able to operate
remotely, while still getting a feel for
muscle tissues.”
It has also focused on its secure SD-
WAN functionality, threat detection ser-
vices, and expanded visibility from IoT
to multi-cloud networks protecting the
vast attack surface resulting from digital
transformation (DX) strategies.
“As cyber adversaries adopt new
methods to target and exploit organiza-
tions, security transformation demands
the integration of security into all areas
of digital technology. This results in
fundamental changes to how security
is architected, deployed, and operated,
which is why digital transformation and
security transformation need to walk
hand-in-hand,” added Penel.
RedingtonValueaddsnewbigdata
vendorsandunveilsadvanced
analyticspractice
The new data science and analytics practice aims to empower partners
to cash in on market prospects.
Redington Value has intro-
duced a new practice around
data science and advanced
analytics to capitalize on the
opportunities that the $4
billion data analytics market
has to offer, together with
channel partners.
Over the coming months,
we will see the distributor
strengthening its vendor
portfolio by partnering with
global leaders in the data
analytics space. Redington
already boasts relation-
ships with companies such
as Splunk and TCG Digital
and has most recently add-
ed Talend, SAS, Tableau
Software and MicroStrategy,
who have expertise on ad-
vanced analytics.
Ramkumar Balakrishnan,
President, Redington Value,
said, “Having identified a
huge opportunity in data sci-
ence and advanced analytics
space, we have unveiled this
practice to help our partners
take advantage of the pros-
pects present. Partners were
not seizing the opportunity
primarily because of the gap
in skills. We have come up
with a strategy to help bridge
this gap in the market.
“One of the first plan of
actions for setting up the
data science and advanced
analytics practice include in-
vesting in 25 people in Red-
ington and an equal number
in our consulting arm Citrus,
from a delivery standpoint.
This is a serious investment
from Redington’s end,” he
added.
If partners invest into this
practice, they also have the
opportunity to climb up the
value chain, Balakrishnan
explained. “Besides cloud,
this is the first time when
there is a net new oppor-
tunity on the table, which
partners need to look into
seriously.”
Data analytics is a broad
area with several segments
for partners to develop their
niche in.
Sayantan Dev, vice pres-
ident for VCG and Data
Analytics, Redington Val-
ue, said, “When building
the team for this new prac-
tice, we are ensuring that
extensive specialization is
a key component. We will
also enable partners with
trainings, programs, events,
workshops and one-on-one
meetings.”
Dev said that partners
have an opportunity to be-
come experts in the four
pillars of the practice – data
management, data cleansing
or ETL (Extract, Transform
and Load), prescriptive and
predictive analytics and fi-
nally descriptive analytics to
provide insight into the past.
He said, “Partners are
“Besides cloud, this
is the first time when
there is a net new op-
portunity on the table,
which partners need to
look into seriously.”
Ramkumar
Balakrishnan,
Redington Value
“When building the team for this new practice, we are ensuring
that extensive specialization is a key component. We will also
enable partners with trainings, programs, events, workshops and
one-on-one meetings.”
Sayantan Dev, Redington Value
seeing great value with our
new practice and currently
trying to figure out the area
they want to invest and
specialize in.”
According to Balakrish-
nan, the next steps will be
around spreading aware-
ness, educating partners
along with creating and
building joint business
plans and go-to-market
strategies. The distributor
will also host several CEO
roundtables to increase
awareness as Redington
believes that the practice
cannot be built without the
support of CEOs.
“We are going to create
the most interesting prac-
tice that our partners are
going to leverage into and
ensure we start addressing
this $4 billion opportunity
together,” he added.

4
At GITEX, Huawei brought its
Atlas intelligent computing plat-
form to the Middle East. The Atlas
intelligent computing platform is
powered by the Huawei Ascend AI
processor and mainstream hetero-
geneous computing components
and integrates various forms of
products, such as modules, cards,
boards, edge stations, and appli-
ances, to build an all-scenario AI
infrastructure covering the end,
edge, and cloud.
As an important part of Hua-
wei’s full-stack AI solution, the At-
las intelligent computing platform
unlocks supreme compute pow-
er to help customers embrace an
AI-driven future and expedite the
Middle East’s intelligent transfor-
mation journey.
The Middle East is one of the
first regions worldwide to im-
port Huawei’s recently-unveiled
revolutionary AI products and
solutions. AI is a central aspect of
national development plans and
transformation.
The Atlas intelligent comput-
ing platform is an evolution of
the Atlas intelligent cloud hard-
ware platform released in 2017.
The new Atlas includes the ter-
minal-facing Atlas 200 AI accel-
eration module, the DC-facing
Atlas 300 AI acceleration card,
the edge-oriented Atlas 500 AI
edge station, and the one-stop AI
Huawei fuels Middle East’s AI future
The company introduced its Atlas Intelligent computing platform to the Middle East.
platform: Atlas 800 AI appliance,
positioned for enterprises.
To accelerate AI implementa-
tion, Huawei has also released
its AI Developer Enablement
Program. The program will help
Huawei collaborate with devel-
opers, partners, universities, and
research institutions. Huawei will
use the program to build a better
development ecosystem that can
support AI resources, platforms,
courses, and joint solutions.
Taha Farooque Tungekar from
Huawei said, “Huawei recently
launched the world’s first AI IP
and chip series designed for a full
range of scenarios, and we are ea-
ger to work with our customers
and partners in the Middle East
to customize our AI products and
solutions to meet local business
challenges and uplift Middle East
organizations to the next level of
efficiency and profitability. We are
excited to launch the Atlas Intel-
ligent Computing Platform as it
brings us a step closer to creating
an AI ecosystem to drive forward
the region’s digital transforma-
tion.”
visions in the region to become
diversified, knowledge-based
economies; as AI becomes more
advanced, it is becoming an
all-purpose technology, which
will drive the development of all
industries, creating new venues
of innovation and growth. Hua-
wei launched the Atlas intelligent
computing platform in the Mid-
dle East to fuel the region’s digital
Microsoft has brought the pow-
er of its cloud-based identity and
threat-management solutions to
Gartner’s Security and Risk Man-
agement Summit 2018, that took
place in Dubai recently.
A recent Microsoft study sur-
veyed nearly 1,000 GCC-based or-
ganizations on their knowledge of,
and plans for cybersecurity, and
covering areas from data protection
to authentication. At a time when
security professionals were urgent-
ly recommending next-generation
identity-management techniques
such as facial recognition, biometric
identification and multi-factor au-
thentication, just over 80% of large
Gulf enterprises were still using
usernames and passwords as the
exclusive means of log-in to corpo-
rate networks.
Microsoft highlights threat management solutions
A recent Microsoft study surveyed nearly 1,000 GCC-based organizations on their knowledge of, and plans
for cybersecurity, and covering areas from data protection to authentication.
ing clicked on links within unsolicited
emailsfromunknownpartiesandjust
over 61 percent of those polled said
their organization did not yet have a
data-classificationsolutioninplace.
Microsoft also ran a ‘Hacking
Experience’ at the company’s booth
A small minority was using
next-generation practices. Just 11%
used multi-factor authentication,
seven percent reported using fin-
gerprint-scanning, and just under
1% had adopted facial recognition.
Additionally, 41% admitted to hav-
Taha Farooque Tungekar, Huawei
during both days of the summit.
The opportunity offered delegates a
chance to probe their organizations
for vulnerabilities in real time and
test how protected their business is
from the regional threat landscape.
“Microsoft has been extremely
active in the region in promoting
enhanced security measures,” said
Girard Moussa, Security Lead,
Microsoft Middle East and Africa.
“We believe, our presence at events
such as the Gartner Security & Risk
Management Summits have raised
awareness and sparked discussion
on the urgent need for more dili-
gent action and enhanced policies,
and we will continue to work with
customers, governments and secu-
rity professionals to ensure organi-
zations can digitally transform in
safety and confidence.”

5
increase sales, improve efficien-
cies and deliver compelling expe-
riences.
Redington’s partners will now
have the opportunity to integrate
Impinj’s offerings with their ex-
isting portfolios to offer custom-
ers tailor-made and comprehen-
sive value-added solutions.
President, Redington Value, said,
“Impinj solutions will bring im-
measurable value to our channel
community, especially as IoT is
gradually edging into most busi-
ness functions today. We are
thrilled to be appointed as their
Middle East and Africa distribu-
tor and look forward to enabling
our partners to truly optimise the
opportunities that this partner-
ship will present them.”
Redington Value will be orga-
nizing a number of training and
enablement workshops to help
partners acclimatize with Impinj
solutions.
55
Redington’s partners can integrate Impinj’s offerings with their existing portfolios to offer
customers tailor-made and comprehensive value-added solutions.
Regional distributor Redington
Value has added Impinj, a lead-
ing provider and pioneer of RAIN
RFID solutions, to its portfolio.
The partnership will allow
Impinj to the VAD’s extensive
partner network in the Middle
East and Africa region to leverage
Impinj solutions and platform.
The Impinj platform enables
wireless connectivity to billions
of everyday items such as appar-
el, medical supplies, equipment,
luggage, food and more. By con-
necting everyday items, Impinj
aims to extend the reach of the
Internet by a factor of 1,000,
enabling the Internet of Things
(IoT).
“We are really excited about
this new partnership. Redington
Value‘s expertise and footprint
in the Middle East and Africa
will help us address a new chan-
nel community about our RAIN
RFID cutting-edge solutions. We
strongly believe in this new col-
laboration and set high expecta-
tions,” said Fabrice Gourlay, Vice
President, Sales EMEA, Impinj.
The Impinj platform, which
includes endpoint ICs, connec-
tivity devices and software, de-
livers an item’s identity, location,
and authenticity to business and
consumer applications through
a battery-free radio technology
called RAIN RFID. This helps
companies around the world to
Manufacturer of all-flash arrays
(AFAs) AccelStor has announced
the appointment of Redington
Value as a strategic value distri-
bution partner in the Middle East
all-flash market. The partnership
will allow the company to provide
its enterprise data centre, virtu-
alisation and database customers
in the region with qualified local
teams of sales and technical spe-
cialists.
The partnership was officially
announced at the annual GITEX
Technology Week that took place
in Dubai, UAE. At GITEX Tech-
nology Week 2018, AccelStor dis-
played its newest flagship all-flash
AccelStor signs up Redington Value to
deliver all-flash array solutions
The partnership will allow the company to provide its regional customers with
qualified local teams of sales and technical specialists.
shared-nothing architecture, and
a superb $ to IOPS ratio”, said the
company.
AccelStor also hosted a series of
technology speeches on ‘The Fu-
ture of Flash’, the shortcomings
of current flash architecture and
ways of overcoming them with
intelligent data remapping while
getting the most from infrastruc-
ture investment. These presen-
tations showed the evolution of
flash hardware, software, and how
AccelStor’s FlexiRemap algorithm
revolutionizes the storage market
by solving the shortcomings of
legacy storage architectures, in-
cluding RAID technology.
Impinj to deliver transformative IoT
solutions in MEA
Fabrice Gourlay, Impinj
storage array, the NeoSapphire
H710 that boasts “best-in-class
performance, a complete and in-
telligent 5:1 data reduction tech-
nology that adaptively optimizes
storage utilization in real-time and
background operations, a unique
Symantec has announced in-
novations and expansions to
its cloud security portfolio, de-
signed to help organizations pro-
tect the cloud generation applica-
tions and infrastructure they rely
on. Symantec’s Cyber Defense
Platform offers the broadest
cloud protection available, pro-
viding visibility and control for
virtually any cloud app and inte-
grations with CloudSOC CASB,
Cloud Workload Protection
(CWP) and Data Loss Protection
(DLP). It also provides the deep-
est cloud protection, giving cus-
tomers the ability to track more
risk attributes and scan cloud ap-
plications and repositories with
new API Integrations.
Symantec’s Cyber Defense Plat-
form offers integrated security
solutions covering a robust set of
IaaS, PaaS and SaaS technologies
that businesses use every day.
Key portfolio updates include
protection for cloud infrastruc-
ture, security for cloud applica-
tions and expanded cyber secu-
rity services.
Bradon Rogers, Senior Vice
President, Enterprise Prod-
uct Strategy, Symantec added,
“Our cloud security suite was
designed with innovative new
features and comprehensive in-
tegrations to help meet the secu-
rity and compliance needs of any
organization. By delivering these
technologies with a cloud-first
mindset and integrating security
across infrastructure, workloads
and applications, we are able
to provide the most expansive
protection in the industry. And,
through innovations across the
Integrated Cyber Defense plat-
form, we are able to secure key
control points – cloud, endpoint,
network and email.”
Symantec significantly
expands cloud security
portfolio

6
Kaspersky Lab signs up Redington Value as regional VAD
The distributor will leverage the vendor’s strong network reach to provide advance cybersecurity services and products.
new distribution partnership
with Redington and make them
a part of our journey to not only
meet our customers’ needs but
exceed it,” he adds.
President, Redington Value,
said, “We are very excited to join
forces with Kaspersky Lab. This
partnership will enable us to
lead the frontlines of cybersecu-
rity innovation. As a value-add-
ed distributor, it is our core re-
sponsibility to offer advanced
solutions that effectively address
our customers ever-evolving se-
curity concerns. We are proud
to announce this agreement and
look forward to developing a
strong partnership with Kasper-
sky Lab.”
ery, easy support access, prompt
dispatching of relevant informa-
tion and optimized distribution
operations.
Amir Kanaan, Managing Di-
rector, META region, Kaspersky
Lab, said, “Reflecting the dy-
namic nature of the cybersecuri-
ty landscape and the continuous
threats to businesses, Kasper-
sky Lab expects investment in
strengthening the IT security
infrastructure to increase by 18
percent for both enterprise and
small business for the next three
years.
“We continue to look at new
ways to empower our custom-
ers to protect their data from all
sorts of cyber threats. Hence, we
are delighted to announce our
Mimecastspotlightstheimportanceof
the‘humanfirewall’
The company has introduced to the market its newest offering, Mimecast Awareness Training.
the most optimal IT solution to
their customers. Through their
strong partner network, Red-
ington is committed to meet the
length and breadth of customer
demands, through fast and effi-
cient product and service deliv-
Kaspersky Lab has partnered
with Redington Value, val-
ue-added distribution division
of Redington Gulf, to provide its
wide range of products and ser-
vices to organizations across the
gulf market.
Through this strategic agree-
ment, Dubai-based Redington
will act as the vendor’s dedicated
partner and leverage its strong
network reach to provide advance
cybersecurity services and prod-
ucts to organizations and enable
them to develop new capabilities
in mitigating cyber-attacks.
With an extensive network of
stock-points and sales offices,
Redington Value has embarked
on a journey to help partners in
the channel ecosystem to deliver
Mimecast has showcased its
new cybersecurity awareness
capabilities at GITEX Technol-
ogy Week 2018. Following the
acquisition of Ataata in July,
the company has introduced
IT decision-makers to its new-
est offering, Mimecast Aware-
ness Training. The service is
designed to offer memorable
training content, risk scoring
and real-world simulation at-
tack scenarios.
According to Mimecast’s State
of Email Security 2018 Report,
90 percent of organizations
have seen phishing attacks in-
crease or stay the same over the
last year, yet only 11 percent of
respondents continuously train
employees on how to spot cy-
berattacks. At GITEX, Mimecast
focused on why building an ef-
fective human firewall is a vital
component of any cyber resil-
Amir Kanaan, Kaspersky Lab
Jeff Ogden, Mimecast Middle East
According to
Mimecast’s State of
Email Security 2018
Report, 90 percent
of organizations
have seen phishing
attacks increase
or stay the same
over the last year,
yet only 11 percent
of respondents
continuously
train employees
on how to spot
cyberattacks.”
ience strategy.
Mimecast Awareness Train-
ing is designed to reduce human
error in the workplace and help
enable organizations to become
more secure by changing the se-
curity culture of their employ-
ees.
“Human error is involved in
the vast majority of security
breaches, yet ineffective secu-
rity awareness training remains
an issue across the Middle East
region. Securely operating a
business in the cloud requires
new levels of IT preparedness
and educating employees to be
cyber-aware is key to an effec-
tive cyber resilience strategy,”
said Jeff Ogden, General Man-
ager, Mimecast Middle East.
“At GITEX, we have educated
visitors about how awareness
training shouldn’t simply be a
check box action but entrenched
in an organization’s culture, so
it changes employee behavior.”
Mimecast experts also per-
formed a series of live hacks
that demonstrated the impor-
tance of user awareness and
show why organizations need to
implement adequate protection
against advanced cyberattacks,
like spear-phishing and imper-
sonation fraud.

7
GITEX HIGHLIGHTS

8
Oracle - Cloud Infrastructure Hands-on Workshop - 16-
17 October 2018
Cisco - Partner Bootcamp On Data Center And Security - Kenya - 3 October 2018
Veritas - Partner Enablement Session - Tanzania - 13
September 2018
Symantec - End Customer Event - Ghana - 6
September 2018
Microstrategy - Launch Event - Nigeria - 19 September 2018 Oracle - ISV Roundtable - Nigeria - 17 October 2018
Cisco - Meraki Partner Enablement Session - Ghana -
17 October 2018
Veeam - Launch Event - Ghana - 18 September 2018
Dell EMC - Customer Event with Redmango - Ghana -
20 September 2018
Veeam - Launch Event - Nigeria - 8 October 2018
Veritas - Partner Enablement Session - Ethiopia - 20 September 2018
Oracle - Mobile and Intelligent bot Workshop - Kenya -
25-26 September 2018
SAS - Launch Event - Kenya - 4 October 2018
EVENTS

9
Dell EMC - CI And HCI Solutions Event - Uganda - 23
October 2018
Micro Focus and HPE - IM & G - Partner Event - Ken-
ya 2 October 2018
Microsoft CSP Partner Roundtable - Kenya - 17
October 2018
Microsoft - CSP Partner Roundtable - Kenya - 13
September 2018
Dell EMC - Data Protection Event - Uganda - 10
October 2018
Dell EMC - Partner Enablement Session - Kenya - 21
September 2018
Cisco - Partner Enablement Session - Rwanda - 21 September 2018
Huawei - Launch Event - Kenya - 19 September 2018
Cisco - Service Partner Workshop - Kenya - 18 September 2018
Micro Focus and HPE - Customer Event - Kenya - 3 October 2018
Cisco - Partner Collaboration And Core Network Event
- Uganda - 18 September 2018
Cisco - Partner Collaboration and Core Network Event
- Tanzania - 11 October 2018
EVENTS

10
Oracle - Cloud Infrastructure Hands-on Workshop - 16-
17 October 2018
Cisco - Partner Bootcamp On Data Center And Security - Kenya - 3 October 2018
Veritas - Partner Enablement Session - Tanzania - 13
September 2018
Symantec - End Customer Event - Ghana - 6
September 2018
Microstrategy - Launch Event - Nigeria - 19 September 2018 Oracle - ISV Roundtable - Nigeria - 17 October 2018
Cisco - Meraki Partner Enablement Session - Ghana -
17 October 2018
Veeam - Launch Event - Ghana - 18 September 2018
Dell EMC - Customer Event with Redmango - Ghana -
20 September 2018
Veeam - Launch Event - Nigeria - 8 October 2018
Veritas - Partner Enablement Session - Ethiopia - 20 September 2018
Oracle - Mobile and Intelligent bot Workshop - Kenya -
25-26 September 2018
SAS - Launch Event - Kenya - 4 October 2018
EVENTS

TAKE THE CHALLENGE
WIN THE CHALLENGER
Veeam lasts the distance.
Will You?
Rahul Gulati rahul.gulati@redingtongulf.com H Hotel, Business Towers, SZR, 7th Floor, Dubai, UAE

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Redington Value Journal - November 2018

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