Marty Cole, Chief Executive of Accenture's Technology Group, argues that mobility is driving major changes in business and technology. He notes that the number of mobile devices now exceeds the world's population, driving demand for more mobile apps and services. Enterprise customers want mobility solutions that seamlessly extend existing applications, leverage cloud and analytics, and support native mobile experiences. Cole concludes that the combination of applications, cloud, analytics, mobility, and social media will define the future of the enterprise.

1. Motivated by Mobility
Marty Cole
Accenture -
Chief Executive,
Technology Group

2. Why Mobility? Why Now?
Applications + Cloud + Analytics +
Mobility + Social = The Future Enterprise
Copyright © 2012 Accenture All Rights Reserved.

3. No question about it – the world can’t part with their
mobile devices
By end of this year…
Connected
Devices 9B
World
Population 7B
Mobile
Phones 6B
Credit
Cards 3B
Internet
Users 2B
Cars &
Trucks 1B
Source: GSMA, Nilson Report, United Nation Department of Economic and Social Affairs, Accenture Analysis.
Copyright © 2012 Accenture All Rights Reserved.

4. And the demand for more mobile devices will continue
CAGR
Global Smartphone Shipments 2011-15
2011 – 2015 Million Units
Source: IDC. 1,033 Total 21.4%
902
771
637 700 Consumer 18.2%
634
475
559
483
359 Employee 34.9%
182 Liable
146
116
55 80 Corporate 25.4%
96 122 151
61 74 Liable
2011 2012 2013 2014 2015
Copyright © 2012 Accenture All Rights Reserved.

5. The demand for apps will grow exponentially
~725K
Catalog Size iOS AppStore vs. Android Market
by Quarter, # of Apps, Q2’08-Q1’12
~420K
740 600
Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12
Copyright © 2012 Accenture All Rights Reserved. Source: Apple, Google, Xyologic, Accenture Analysis.

6. A new word: “appification”
People Things Machines
Apple Retail Self-Checkout Mercedes Benz mbrace Chase Mobile
Replacing Clerks Replacing Keys Replacing ATMs
Copyright © 2012 Accenture All Rights Reserved.

7. Mobile + cloud is disrupting existing business models
Transport Office IT Finance Real Estate
OnStar & RelayRides HP ePrint AMEX Serve LiquidSpace
Cars Printers Payments Office Space
Copyright © 2012 Accenture All Rights Reserved.

8. An example: “Amazon Price Scan”
Copyright © 2012 Accenture All Rights Reserved.

9. Enterprise mobility: app-centric, cloud-connected
The Past The New Reality
3-Tier Centralized Web App-centric Cloud Model
Architecture
Presentation
Logic
Data
Copyright © 2012 Accenture All Rights Reserved.

10. What do enterprise customers want?
Enterprise customers want Oracle’s
mobile to: Strategy
• Be a natural extension of enterprise apps
• Leverage analytics and cloud
• Support highly-native user experiences
• Support browser-based apps
• Support device specific features
• Provide tools to lower barriers and cost to
entry
Copyright © 2012 Accenture All Rights Reserved.

11. Mobility + + + = the future enterprise
Applications + Cloud + Analytics +
Mobility + Social = The Future Enterprise
Copyright © 2012 Accenture All Rights Reserved.