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Copyright © 2010 Accenture All Rights Reserved. 1Copyright © 2010 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Technology design for usability
in everyday life
Ana C. Andrés del Valle
Accenture Technology Labs
Copyright © 2010 Accenture All Rights Reserved. 2
Introduction
Our technology R&D approach
 Healthcare: The Persuasive Mirror
 Corporate collaboration: Accenture Distributed
Network project
 Entertainment: the novel TV experience
Discussion
Outline
Copyright © 2010 Accenture All Rights Reserved. 3
The engineer approach …
Copyright © 2010 Accenture All Rights Reserved. 4
… versus the designer approach
Copyright © 2010 Accenture All Rights Reserved. 5
The prototype
The testing application
Healthcare:
The Persuasive Mirror
Copyright © 2010 Accenture All Rights Reserved. 6
Approach
 Study of the concept of captology
 Analyze the user scenario to prove the hypothesis
 Develop the prototype to prove that the idea is feasible
 Cooperate with external medical entity to rethink the
approach from a clinical test perspective
Results
 A firm verification that the technology solution is feasible
 Uncertainty about the usability of the mirror prototype
 And scientific support to continue exploring the captology
approach to the healthcare challenge
The approach and the results healthcare
Copyright © 2010 Accenture All Rights Reserved. 7
Corporate collaboration
Accenture Distributed Collaboration Network
7 Whitespace
ACCT – Ice T
Advanced Sharing Interfaces
Multiple HDVC
Copyright © 2010 Accenture All Rights Reserved. 8
Results
 High-definition VC is mainstream and encouraged by CIO regardless of well
humans are using it. No more work in optimizing it but effort in adopting it
 White space prototype development was stopped. Accenture does not focus
on collocated work, difficult to set testing environment beyond the labs
 Accenture Coordination and Collaboration Tool was tested but not deployed
 Ice T was tested and it is currently deployed as beta waiting for CIO support to
develop version 1.0
The approach and the results
$125,000
costreductionperperson/per
year
positively impacted productivity (# employees)
180,000
Level of impact
(savings/person versus people impacted)
$257,000 yr
costmaintenanceofequipment
# people hosted in the environment
+501 3 10
Level of impact
(cost versus capacity)
corporate collaboration
Copyright © 2010 Accenture All Rights Reserved. 9
Entertainment
The Novel TV Experience
To develop of cross platform Web2TV consumer experiences
Reinvigorate the TV
as a marketing channel
To bring forward the uniqueness of the TV-user context
Synchronizing Web
and TV use Kelly’s new car…
Chat
(time shifted) Feed Aggregation
Dual channel experience. User goes to
Xsync.com and gets a synchronized
experience on both TV and PC.
Copyright © 2010 Accenture All Rights Reserved. 10
Approach
 Market study of novel technologies
 Discussions with Accenture clients in the media and
entertainment industry
 Discussion with Accenture industry teams to understand
their positioning in the market. We found new angled that
had not explored
 Designed and developed technical prototypes that
exemplify those angles
Results
Two fully working prototypes that enable us further testing on
the technical side (scalability) and human side (usability)
The approach and the results entertainment
Copyright © 2010 Accenture All Rights Reserved. 11
Better one technico-usability approach than none
I have not been able to use a single universal approach
The technical requirements constrain the usability
testing possibilities
In corporate research, a usability strategy should be
defined from the start and never neglected, no matter
what
Conclusion
Copyright © 2010 Accenture All Rights Reserved. 12
“On Academic Knowledge Production”
Jon Kolko
Interactions Café. ACM interactions Vol XII.5 (Sept+Oct 2010)
Thank you
Any questions?

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WUD2010 Sophia 03 - A. Andres Del Valle (Accenture Labs) : Technology design for usability in everyday life

  • 1. Copyright © 2010 Accenture All Rights Reserved. 1Copyright © 2010 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Technology design for usability in everyday life Ana C. Andrés del Valle Accenture Technology Labs
  • 2. Copyright © 2010 Accenture All Rights Reserved. 2 Introduction Our technology R&D approach  Healthcare: The Persuasive Mirror  Corporate collaboration: Accenture Distributed Network project  Entertainment: the novel TV experience Discussion Outline
  • 3. Copyright © 2010 Accenture All Rights Reserved. 3 The engineer approach …
  • 4. Copyright © 2010 Accenture All Rights Reserved. 4 … versus the designer approach
  • 5. Copyright © 2010 Accenture All Rights Reserved. 5 The prototype The testing application Healthcare: The Persuasive Mirror
  • 6. Copyright © 2010 Accenture All Rights Reserved. 6 Approach  Study of the concept of captology  Analyze the user scenario to prove the hypothesis  Develop the prototype to prove that the idea is feasible  Cooperate with external medical entity to rethink the approach from a clinical test perspective Results  A firm verification that the technology solution is feasible  Uncertainty about the usability of the mirror prototype  And scientific support to continue exploring the captology approach to the healthcare challenge The approach and the results healthcare
  • 7. Copyright © 2010 Accenture All Rights Reserved. 7 Corporate collaboration Accenture Distributed Collaboration Network 7 Whitespace ACCT – Ice T Advanced Sharing Interfaces Multiple HDVC
  • 8. Copyright © 2010 Accenture All Rights Reserved. 8 Results  High-definition VC is mainstream and encouraged by CIO regardless of well humans are using it. No more work in optimizing it but effort in adopting it  White space prototype development was stopped. Accenture does not focus on collocated work, difficult to set testing environment beyond the labs  Accenture Coordination and Collaboration Tool was tested but not deployed  Ice T was tested and it is currently deployed as beta waiting for CIO support to develop version 1.0 The approach and the results $125,000 costreductionperperson/per year positively impacted productivity (# employees) 180,000 Level of impact (savings/person versus people impacted) $257,000 yr costmaintenanceofequipment # people hosted in the environment +501 3 10 Level of impact (cost versus capacity) corporate collaboration
  • 9. Copyright © 2010 Accenture All Rights Reserved. 9 Entertainment The Novel TV Experience To develop of cross platform Web2TV consumer experiences Reinvigorate the TV as a marketing channel To bring forward the uniqueness of the TV-user context Synchronizing Web and TV use Kelly’s new car… Chat (time shifted) Feed Aggregation Dual channel experience. User goes to Xsync.com and gets a synchronized experience on both TV and PC.
  • 10. Copyright © 2010 Accenture All Rights Reserved. 10 Approach  Market study of novel technologies  Discussions with Accenture clients in the media and entertainment industry  Discussion with Accenture industry teams to understand their positioning in the market. We found new angled that had not explored  Designed and developed technical prototypes that exemplify those angles Results Two fully working prototypes that enable us further testing on the technical side (scalability) and human side (usability) The approach and the results entertainment
  • 11. Copyright © 2010 Accenture All Rights Reserved. 11 Better one technico-usability approach than none I have not been able to use a single universal approach The technical requirements constrain the usability testing possibilities In corporate research, a usability strategy should be defined from the start and never neglected, no matter what Conclusion
  • 12. Copyright © 2010 Accenture All Rights Reserved. 12 “On Academic Knowledge Production” Jon Kolko Interactions Café. ACM interactions Vol XII.5 (Sept+Oct 2010) Thank you Any questions?