Dell Simplifies IoT with New Products and Partnerships

Issue 12 // June 2017
DELL TECHNOLOGIES SIMPLIFIES
IOT WITH NEW PRODUCTS AND
PARTNERSHIPS This is to help customers realise their digital transformation
objectives more quickly.
Attendees were educated on the firm’s future strategies.
Redington Value is a value added distributor for the following brands in parts of Middle East & Africa:
D
ell Technologies
has unveiled
new Internet
of Things (IoT)
products
and partnerships to help
customers take the complexity
out of their IoT deployments
and more quickly realise
digital transformation at Dell
EMC World 2017.
The new VMware Pulse
IoT Center is a secure IoT
infrastructure management
solution that will enable
customers to have complete
control of their connected
things. VMware Pulse IoT
Center will help customers
to more efficiently manage,
operate, scale and protect
their IoT projects from the
edge to the cloud. Dell will
be offering VMware Pulse
IoT Center as the preferred
enterprise management and
monitoring solution for Dell
Edge Gateways. By plugging
Pulse IoT Center into the new
EdgeX Foundry, VMware will
be able to offer system and
device management for the
EdgeX ecosystem.
Huawei, Redington
host GCC Partner
Roadshow 2017
Leading global ICT provider,
Huawei along with its regional
value-added distributor partner,
Redington Value, organised a
roadshow for its GCC partner
community across Dubai,
Continued on page 3
Continued on page 3
Riyadh, Kuwait City and Doha,
last month.
Themed as ‘Leading new
ICT – Sharing success with
ecosystem’, the objective of the
For more information, please write to sales.value@redingtonmea.com

Barracuda showcases latest
offerings at GISEC
The firm is well-positioned to provide necessary protections through its
portfolio of security products.
With the Middle East market
focused on cybersecurity
and web security, Barracuda
participated at GISEC this year
as it is a platform focused on
cyber threats and IOTx. The
company showcased Barracuda
Web application firewall, which
helps users to secure apps
on-premise and in the cloud,
next-gen firewalls and Barracuda
Essentials for Office 365.
Cyber threats are constantly
evolving, which requires
consumers to be especially
vigilant in preventing such
attacks. Security analysts predict
an average of 200 new variants of
ransomware per quarter with no
signs of slowing well into 2023.
Husni Hammoud, GM,
Barracuda Networks Middle East
and Turkey, said, “Protecting
yourself from a vulnerability
through one of these vectors
is a good start, but without a
comprehensive security strategy
that secures all vectors, from all
the advanced threats, you are
almost certain to fall victim.”
According to an Osterman
Research sponsored by
Barracuda Networks, Phishing
and ransomware are serious
threats that can cause enormous
damage to an organisation’s
finances, data assets and
reputation. Both phishing and
ransomware are increasing at the
rate of several hundred percent
per quarter, a trend that will
continue for at least the next 18
to 24 months.
“Barracuda is well-positioned
to provide the necessary
protection with its portfolio
of security products, that are
all protected with ‘Advanced
Threat Protection’ technologies,
that will remove all known and
unknown threats. We provide a
complete portfolio of solutions
that work together to help you
detect, prevent, and recover from
ransomware attacks,” he added.
IoT Technology Advisory
Service is a new consulting offer
from Dell EMC Services to help
organisations determine the key
capabilities and architecture
required to leverage IoT data.
The Linux
Foundation recently
launched EdgeX Foundry, an
open source software project
chartered to build a common
framework and surrounding
reference platform for edge
computing. It will drive
interoperability between
proprietary value-added
applications and existing
connectivity standards.
Dell has carefully curated
a group of IoT software and
services partners through the
Dell IoT Solutions Partner and
Dell EMC Partner Programmes.
Many partners have deep,
proven expertise in industry-
specific IoT challenges, and
can help with everything from
managing multiprotocol data
sources to security to analytics.
New partners recently added to
the programme include Analog
Devices, Atos, Bosch, ForgeRock,
IOTech, Mocana and Modius.
Dell Technologies
offers a complete edge-to-
core-to-cloud portfolio of
infrastructure for IoT solutions
that includes everything from
infrastructure, embedded
PCs, IoT gateways, security
and manageability solutions
and more.
From page 1 From page 1
Dell Technologies... Huawei...
3
Globally, the software-defined data
centre (SDDC) market is expected to
grow from $25 billion in 2016 to over
$80 billion by 2021. With the Middle
East and Africa market size expected
to be around $5 billion plus, there
is no doubt about the opportunity
present for the regional players.
In order to seize the market
prospects, partners have to make
investments in the right areas.
Customers are moving from siloes
and embracing an architecture,
which is primarily software-defined
on commoditised hardware.
Accordingly, partners need to
develop competencies across the
different blocks of SDDC, namely
software-defined compute (SDC),
software-defined networking (SDN),
software-defined storage (SDS) and
so on. Partners should especially
gear their business and equip
themselves with the expertise to sell
SDN solutions, as it is expected to be
the highest growth category within
SDDC. In fact, SDN as a category is
expected to grow even faster than the
rate at which the server virtualisation
market grew during its early
adoption days as a technology.
Redington has developed
competencies in-house in each of
these areas. We have also made
significant investment in building a
state of the art solution centre with
entire stack deployed in the data
centre. Although there will be a
massive growth in the SDDC space
over the coming years, the challenge
is the lack of sufficient skillsets to
leverage these opportunities. This
might create a supply side gap and a
capacity issue.
Partners must look at
strengthening their portfolio in
this space and develop skills with
immediate effect, as early investors
in this area will reap tremendous
benefits over time.
Succeeding
in a software-
defined era
By Sayantan Dev, VP, VCG, Redington
Gulf – Value Distribution
COLUMN: REDefined
event was to communicate
to the partner base about
the firm’s new ICT solutions.
With digital transformation
becoming the key priority for
enterprises across the region,
it is paramount for channel
partners to be able to support
their customers’ journey into
the new era.
The 75-plus attendees in
each city were educated on
the company’s latest offerings,
which will allow them to offer
comprehensive solutions
to their customers. Huawei
executives also presented
on how the partners could
overcome the challenges that
might arise while transacting in
the digital era.
Husni Hammoud, Barracuda
We provide
a complete
portfolio of
solutions that
work together to
help you detect,
prevent, and
recover from
ransomware
attacks.”

active in the GCC with a
particular focus on the UAE,
where our GCC regional office
provides technical expertise and
support closer to our customers.
Data losses are at all-time
high and information centric
security is gaining momentum,
highlighted by the recent global
ransomware attacks, so our
timing is appropriate as data
security is pushed to the top of
Provider of Enterprise Digital
Rights Management (EDRM)
solutions, Seclore Technologies,
has appointed Redington Gulf as
a value-added distributor for the
region. Seclore is committing to
additional investment to expanding
and developing its presence and
impact in the Middle East, following
the opening of a new regional office
in Dubai, in April 2017.
Reseller Middle East, a
regional channel-focused
publication, recognised the
value arm of Redington Gulf,
Redington Value, as the
‘Value-added Distributor of
the Year’ at its Readers’ Choice
Partner Excellence Awards
Winning a
media award
is always an
icing on the
cake because
it basically
reaffirms the
fact that we
are absolutely
in the right
direction.”
Redington will help extend our reach
and impact across the region, with
almost 1,600 partners across the MEA
and a range of enterprise customers.”
Reseller ME names Redington
Value as ‘VAD of the Year’
Thedistributorwasrecognisedforitsconsistentcommitmenttoallstakeholders.
Seclore signs up with Redington Gulf to
develop Middle East market
The vendor is investing additionally to expand its regional
presence, following the opening of a new regional office in
Dubai in April 2017.
Rohit Oberoi, Seclore; Hishamul Hasheel, Redington Value and Amit Malhotra, Seclore
44
ceremony, held last month at
Conrad, Dubai.
The eighth annual event
saw prominent players in the
technology industry gather in the
UAE to celebrate achievements
from the Middle East’s channel
sector over the past year.
The awards ceremony and
Vintage Circus-themed gala
dinner was attended by more
than 320 industry stalwarts.
The event recognised 26
organisations and IT channel
leaders, during the course of
the evening.
According to Reseller
Middle East, the regional
distributor has been awarded
for being instrumental in
providing the best solutions
across technologies for its
reseller partners and for its
consistent commitment to all
its stakeholders, especially its
partner community.
“Over the past decade, we have
been recognised more than 100
times by vendors and various
associations. But winning a media
award is always an icing on the
cake because it basically reaffirms
the fact that we are absolutely
in the right direction. Therefore,
it is an absolute honour,” said
Ramkumar Balakrishnan,
President, Redington Gulf,
Value Distribution.
the corporate agenda. This new
agreement with Redington will
help extend our reach and impact
across the region, with almost
1,600 partners across the Middle
East and Africa and a range of
enterprise customers.”
Ramkumar Balakrishnan,
President, Redington Value, said,
“Cybersecurity is at an inflection
point in Middle East region.
Redington, as market leader, is
well positioned to deliver Seclore
solutions to customers and
ensure that all the requirements
of the channel are met under
one-roof, supported by our
in-house pre-sales expertise,
regular sales and technical
training and programmes.”
Amit Malhotra, VP Sales
India Middle East and Africa,
Seclore, said. “We are already

The aim was to enable developers to build applications for the new era of intelligent cloud and intelligent edge.
Satya Nadella, Scott Guthrie and
Harry Shum welcomed thousands
of developers to Seattle for Build
2017, Microsoft’s annual developer
conference. During his opening
keynote, Nadella announced that
Windows had reached 500 million
Microsoft announces new tools and
services for developers
Windows 10 monthly active
devices and noted how, together,
Windows, Microsoft Office and
Microsoft Azure offer developers
more than a billion opportunities
to connect their innovations with
Microsoft customers.
55
The firm also announced
new Azure data and cloud
services to help developers
quickly modernise their
existing apps, new AI and
Azure services that allow
any developer to more easily
build intelligent apps, with
understanding and natural
user interaction capabilities,
and showcased new data, IoT
edge and AI services built for a
future with an intelligent cloud
and intelligent edge.
“In a world of near infinite
compute power and an
exponential growth in data, we
are focused on empowering every
developer to build applications
for this new era of intelligent
cloud and intelligent edge,” said
Satya Nadella, CEO, Microsoft.
The company previewed
Azure IoT Edge, technology
that extends the intelligence,
and other benefits of cloud
computing to edge devices. It
also announced extensions to
the Microsoft Graph to combine
insights from the world of
work with device insights and
contextual awareness of the
physical world, among several
other new releases and services,
which also included bringing AI
to developers.
The aim of the firm was
to develop technology that
will allow users to search the
real world in the same way
they search the digital world,
helping to keep their data safe
and secure while making them
more productive.
Palo Alto Networks has
announced enhancements to
its Traps advanced endpoint
protection offering that
strengthen its malware and
exploit prevention capabilities
and extend support to more
operating systems, including
macOS and Android (beta).
A verified AV-replacement for
organisations subject to HIPAA
regulations or PCI DSS standards,
Palo Alto enhances Traps advanced
endpoint protection offering
Multi-method prevention approach delivers protection against ransomware
and other advanced threats, now with support for macOS and Android devices.
Lee Klarich, Palo Alto Networks
Traps unique approach
preemptively stops attacks by
blocking the techniques that
attackers rely upon, including
never-before-seen attacks.”
Traps employs a multi-method
prevention approach to blocking
both known and unknown
malware as well as exploits before
they compromise endpoints.
Despite increased investment
in endpoint security, cyber
adversaries continue to
compromise endpoints at a rate
that outpaces organisational
investments. Legacy AV point
products have made attempts
to close this gap, but they have
merely replaced one ineffective
malware detection method with
another without significantly
advancing their ability to
identify and prevent exploits and
unknown malware.
The enhancements announced
as part of Traps version 4.0
address these challenges, with the
addition of support for macOS
and Android (beta), plus several
new prevention modules designed
to detect and stop ransomware
and other advanced threats.
“Traps unique approach
preemptively stops attacks by
blocking the techniques that
attackers rely upon, including
never-before-seen attacks.
These protections harness
and add to the power of our
platform to prevent advanced
and never-before-seen threats
from infiltrating the enterprise,
at any point, and render them
ineffective,” said Lee Klarich,
Executive Vice President, Product
Management, Palo Alto Networks.

Cisco - Sales Floor Day & Demos - Kenya - 12 May
Oracle - Optimised Infrastructure for Optimized Results - Kenya - 3 May
Tripplite -Lunch and Learn Partner Session - Kenya - 31 May Symantec-PartnerEvent-Kenya-18May
Aruba - Partner Event - Kenya - 16 May
Dell EMC - Partner Event - Tanzania - 25 May
VMware - Partner Event - Kenya - 26 MayAlgosec-ChannelMeet-Dubai-17May
Splunk - SE1 Bootcamp - Dubai - 3-4 MayAWS - Executive Channel Meet - Dubai - 16 May
6
EVENTS

Fortinet - FortiGate Technical Bootcamp - Abu Dhabi - 17-18 May
Malwarebytes - Security Seminar - Abu Dhabi - 8 May
Red Hat - Customer Roundtable with Al Nahla - Muscat - 17 May Sonicwall - CSSA Bootcamp - Kuwait City - 15-17 May
Huawei - GCC Partner Roadshow - Kuwait City - 22 May
VMware - VMware Airwatch Bootcamp - Riyadh - 14th May
Microsoft - Security Seminar - Dubai - 18 May
StorageCraft - Data Management Revolution Seminar - Muscat - 16 May Trend Micro - Security Forum - Dubai - 1 May
Barracuda - Bootcamp - Muscat - 10 May
7

8
AWS - AWS Executive Partner Meet - Riyadh - 15th May
StorageCraft - ILT Training - Dubai - 23-24 May
Huawei - Huawei Executive Partner Event - Riyadh - 17th May
Oracle - Oracle Gala Dinner - Riyadh - 9th May Red Hat - Red Hat End-user event with SSS - Riyadh -23rd May 2017
Fortinet- Fortinet Parnter Event - Riyadh - 23rd May 2017
Malwarebytes- Malwarebytes Partner Event - Riyadh - 10th May 2017
Sonicwall - Sonicwall CSSA Training - Cairo - 2nd to 4th May Symantec - Symantec Training - Riyadh - 2nd May
VMware-AirwatchBootcamp-Doha-21-22May
C
M
Y
CM
MY
CY
CMY
K
EVENTS

10
Through its presence at GISEC
2017, Fortinet encouraged
CIOs and CISOs to review
their cybersecurity strategies
and operational posture in the
While cyber threats are becoming
more powerful, networks are
becoming more disjointed and
complex, and so is the need for
responsive security solutions.”
Veeam is dedicated to enabling its
ecosystem of ProPartners and Veeam
Cloud and Service Provider partners
(VCSPs) to help customers move and
manage data in a multi-cloud environment.”
Fortinet emphasises
significance of Security Fabric
The vendor urges security professionals to review their cybersecurity
strategies and operational posture.
face of an ever-increasing and
challenging threat landscape. At
the heart of the firm’s presence at
the security show is the Fortinet
Security Fabric, which delivers a
broad, powerful, and automated
security solutions needed to solve
choice for cyber-criminals.
Organisations today require not
only a fast and secure network,
but also to be prepared to
counter such attacks without
incurring massive losses.
Whether you have the right
protection, immediately
responding to threats throughout
your network can determine if
your business runs smoothly or
if it is the victim of a security
breach,” said Alain Penel,
Regional Vice President,
Middle East, Fortinet. “While
cyber threats are becoming
more powerful, networks are
becoming more disjointed and
complex, and so is the need for
effective and responsive security
solutions. We are focusing on
how the Fortinet Security Fabric
gives users control, integration,
and easy management of security
across the entire organisation,
from IoT to the cloud.”
Alain Penel, Fortinet
today’s challenges while laying
the foundation for the self-
sufficient, Intent-Based Network
Security that will be critical to
protect tomorrow’s enterprises.
“Zero-day attacks are
emerging as the weapon of
Veeam announces new
partner-centric initiatives
The new offerings help partners drive revenue
growth and leverage business opportunities
To deliver on the digital
expectations of customers, Veeam
Software has unveiled several
partner-centric initiatives and
offerings to help the channel drive
revenue growth and leverage
business opportunities as
customers move to a multi-cloud
or hybrid cloud environment.
New offerings in Veeam
‘Always-On Cloud’ Availability
Platform enable service
providers and resellers to help
customers migrate to and
manage data in a multi-cloud
environment while greatly
expanding revenue opportunities
to manage and protect public
cloud and physical workloads,
said the company. The new
offerings and programmes,
Peter McKay, Veeam
specifically designed and priced
for service delivery model,
include and support:
• Migrating, managing and
protecting public cloud
(AWS, Microsoft Azure and
other) workloads, physical
servers and endpoints with
new Veeam Availability
Console and Veeam Agents;
• Protecting enterprise
mission-critical applications
with new Veeam CDP and
vCloud Director Integration
for greatly-enhanced Disaster
Recovery as a Service
(DRaaS) capabilities;
• Tape-as-a-Service to help
customers meet compliance
requirements for archival
and retention;
• Microsoft Office 365 with
new multi-tenancy, multi-
repository and automation
capabilities in Veeam Backup
for Microsoft Office 365;
• A new Veeam Cloud and
Service Provider Directory to
connect VARs and VCSPs;
• Increase Professional
Services revenue and
customer satisfaction with
the new Veeam Accredited
Service Provider programme.
“Veeam is dedicated to enabling
its ecosystem of ProPartners
and Veeam Cloud and Service
Provider partners (VCSPs) to help
customers move and manage data
in a multi-cloud environment. At
VeeamON 2017, we are announcing
a slew of new offerings and
programmes that will drive even
greater partner services revenue and
engagement,” said Peter McKay, Co-
CEO and President, Veeam. “Veeam
has always been a 100 percent
channel company. With these new
solutions, Veeam is strengthening
its leadership position in the Backup
as a Service (BaaS) and DRaaS
market and extends its 100 percent
channel strategy from resellers to
service providers.”

Organisations that rely on machine data to make better decisions gain a
strategic advantage over their competitors.
Splunk: Investment from
outside IT is key to DX success
Splunk, provider of the leading
software platform for real-time
Operational Intelligence, has
announced the results of new
research that shows digital
transformation initiatives are
more successful when they
have buy-in from across the
business, in a report titled
‘Digital Transformation
Trailblazing: A Data-Driven
Approach.’
Findings from a survey of
400 senior IT executives across
the US, UK and Germany
show that adoption of digital
transformation initiatives is
widespread. When asked where
they are in the journey, 55
Doug Merritt, Splunk
Data is a key driver in enabling that
collaboration and can help companies
drive real-time business insights to
move faster to differentiate, innovate,
raise revenues, reduce costs and
mitigate risks.”
11
percent believe they are moving
with the masses, while 36
percent believe they are ahead
of the curve. Respondents on
average reported 29 percent of
their IT budget is dedicated to
digital transformation projects,
but the research reveals these
initiatives are more likely to
succeed when funded from
outside IT. The organisations
that are most mature when it
comes to digital-first strategies
are more likely to indicate
that funding comes from
departments such as product
development, customer service,
sales and marketing.
“Having a digital
transformation strategy and
executing on it no longer
means you have an edge. If
most organisations are ‘moving
with the masses’ or believe they
are ‘ahead of the curve’ then
no one is standing out,” said
Doug Merritt, President and
CEO, Splunk. “Organisations
that rely on machine data to
make better decisions gain a
strategic advantage over their
competitors.”
He added that it is not
surprising that those
organisations with the
most success are the ones
collaborating, and funding,
cross-functionally.
“Data is a key driver in
enabling that collaboration and
can help companies drive real-
time business insights to move
faster to differentiate, innovate,
raise revenues, reduce costs and
mitigate risks.”
Container
adoptionis
takingoffinthe
enterprise,and
thisallianceis
designedto
acceleratethat.”
Unique offering will allow customers to deploy AWS services from within Red Hat OpenShift Container Platform both on-
premises and in the cloud.
Red Hat and Amazon Web
Services have announced an
extended strategic alliance to
natively integrate access to AWS
services into Red Hat OpenShift
Container Platform. Through
this unique offering, Red Hat will
make AWS services accessible
directly within Red Hat
Red Hat and AWS extend strategic alliance
OpenShift Container Platform,
allowing customers to take
advantage of the comprehensive
and broadly adopted cloud
whether they’re using Red Hat
OpenShift Container Platform
on AWS or in an on-premises
environment.
Customers will be able to
seamlessly configure and deploy
a range of AWS services such
as Amazon Aurora, Amazon
Redshift, Amazon EMR, Amazon
Athena, Amazon CloudFront,
Amazon Route 53, and Elastic
Load Balancing with just a few
clicks from directly within the
Red Hat OpenShift console.
In addition to providing
an easier way for developers
to deploy their applications in
containers, Red Hat and AWS
Jim Whitehurst, Red Hat
are working together to more
rapidly enable new AWS services
with Red Hat Enterprise Linux.
“Container adoption is
taking off in the enterprise,
and this alliance is designed
to accelerate that by giving
customers access to AWS
services directly within Red Hat
OpenShift Container Platform,”
said Jim Whitehurst, President
and CEO, Red Hat. “By bringing
together the incredible pace
of innovation and breadth
of functionality that AWS
provides with the industry’s
most comprehensive enterprise-
grade container platform, we’re
enabling customers to bring the
combined advantages of these
offerings across their hybrid
environments with the backing
of our joint support.”
Red Hat Enterprise Linux is
available for AWS via Red Hat
Cloud Access or on-demand.
Red Hat JBoss Middleware on
OpenShift is available for AWS
via Red Hat Cloud Access.

NOC/SOC
Cloud
Partner API
Access
Client/
IoT
Advanced Threat
Intelligence
Application
Network

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