10 year’s experience in Marketing & Communication / Business Development / Brand Management /Advertising , Media Planning & Promotions /Merchandising & Client Servicing to providing strategic and operation leadership in unique challenging situation with proven ability to quickly analyses key business and develop strategic to grow the bottom line.
10 year’s experience in Marketing & Communication / Business Development / Brand Management /Advertising , Media Planning & Promotions /Merchandising & Client Servicing to providing strategic and operation leadership in unique challenging situation with proven ability to quickly analyses key business and develop strategic to grow the bottom line.
MBA qualified professional with 2 years of proven work experience in handling broad-based administration and sales responsibilities .Demonstrated strong competencies in full cycle recruitment, orientation, training and development, performance supervision and personnel relations. Also capable to handle diverse range of administrative functions and business development support with high performance standards.
MBA qualified professional with 2 years of proven work experience in handling broad-based administration and sales responsibilities .Demonstrated strong competencies in full cycle recruitment, orientation, training and development, performance supervision and personnel relations. Also capable to handle diverse range of administrative functions and business development support with high performance standards.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Raj kumar canada cv
1. NAGA VARADHA RAJ KUMAR
Express Entry Profile number : E000627476
Mobile: +91 - 9042671668
Email:rnv.rajkumar40@gmail.com
Skype: RNV (rajkumar1234569)
Linkedin URL: https://in.linkedin.com/in/nagavaradharajkumar
Best time to call: 5: 00 – 6:00 PM IST
Desire to be a part of vibrant and leading organization and create footprints in Sales, Marketing & Business
Developmentto assist the organizations in all aspects by utilizing the skills, knowledge and experience with a balance
of hands-on, management and leadership responsibilities
SUMMARY
Well Networked and Highly Successful Corporate Professional with over 4 years of experience in IT Pre
Sales, Sales & Marketing, Customer Relationship Management, Revenue Assurance, Business Development,
Strategic Initiatives
Possess an excellent commercial approach to solving problems and developing business
Having the commercial and visual awareness to drive sales, manage profit and loss and ultimately increase
branch profitability
Proven experience in identifying, analyzing and exploiting market opportunities with variety of organizational
structures and corporate development stages
Result-driven business partner and team builder with demonstrated, repeat success in developing successful
teams and organizations
Domain expertise includes Banking, Garments and ITES (KPO) industries
SKILL SET
Sales and Distribution Management
Customer Service Management
Finance & Marketing
Business Development
Retail Management
Proposals Drafting
Strategic Financial Management
B2B Marketing
Investment & Portfolio Management
Mergers and Acquisitions
Production Planning
Revenue Generation
TECHNICAL SKILLS
Completed Course on Principles of Project Management – Online course from Polytechnic of West Australia
(Perth)
MS Office Suite: MS-Excel, MS-Word, MS-PowerPoint, MS-Access
SPSS: Basic level proficiency
Operating Systems: Windows
KEY ACHIEVEMENTS
Responsible for pre-sales activities & ensured conversion of a major client (Nautica)
Recognized for increasing sales by 25% and turnover by around 10%
Reached a sales growth of 60% for sizing products and turnover by 25%
Single Point Of Contact for B2B customers across our South India Operations(including customers in Tier-II cities)
Successfully Maximized the turn over by 10%
AVAILABILITY
Willing to relocate within 3 months
Possess no bond with current employer
LANGUAGE SKILLS
Fluent in English
2. EDUCATION
Post Graduate Programme in Management from Indian institute of Management, Trichy, India – 2014
Bachelor of Technology (M.M.T.T) from D.K.T.E institute, Shivaji University, India – 2009
Diploma in Handloom Technology from Indian Institute of Handloom Technology, Ministry of Textiles – 2006
CERTIFICATION
Certified for Course Completion of German language under the Technical Education Quality Improvement
Program (TEQIP), held at DKTE – 2008
CAREER PATH
Company Role Designation Duration
ICICI Bank Ltd., India Mortgage Division Branch Sales Manager Oct 2015 – Till Date
Scope e- Knowledge, India Pre Sales Assistant Manager - Business Writer Jan 2015 – Oct2015
Shahi Exports Pvt. Ltd, India
Marketing & Supply
Chain Management
Executive Merchandiser Apr2011 – Jun2012
S.A.Pharma. Chem,Pvt. Ltd,
India
Sales and Business
Development
Technical Sales Executive Jul2009 – Apr2011
WORK EXPERIENCE
Relationship Manger / Branch Sales Manager
Sales & Team Management
Achieved business objectives and targets through customer acquisition & satisfaction
Developed and expanded the existing channel network
Developed the market,my maintain lasting relations and corporate tie-ups
Responsible for recruitment, training and motivation of the channel sales team through various team
engagement activities
Business Writer
Pre Sales:
Prepared request for information, request for proposal (RFP) for business development department based on
client needs in alignment with product offerings in various services such as market research, patent analytics,
data services etc
Communicated with support teams (viz. Business Information Services, Global Market Research and
Transition departments) for preparing approach note and proposals
Prepared legal documents by coordinating with legal team for various service level agreements with the
clients such as Non-disclosure agreement, master service level agreement, statement of work
Responsible for sales tracking and review on a monthly and quarterly basis
Prepared content creation for press release activities
Inside Sales
Conducted marcom activities within the group organization to announce client conversions whenever new
clients are acquired
Developed sales opportunities by researching and identifying potential accounts and soliciting new accounts
Executive Merchandiser (Marketing & SCM Division)
Production Planning:
Responsible for dispatch scheduling and order fulfillment
Managed the client portfolio that included internationally revered brands like Gap, Banana republic, Old navy,
Carrefour, Reebok, Adidas
Communicated with various departments (viz. sourcing, purchase, and sampling) to procure materials and to
ensure proper supply chain management
Performed profit analysis and conducted negotiations with vendors for the bulk orders
3. Revenue Planning:
Developed costing plan for the bulk export orders to maximize profits
Responsible for budget planning and allotment for production including raw material and other miscellaneous
expenses
Production forecasting to meet the lead time allotted for production
Technical Sales executive
Sales & Marketing
Performed the role of Technical Sales Executive for South Indian market with focus on efficient
pharmaceutical clients with order-book analysis.
Business Development:
Perform business development hobbies to rope in new consumers and conduct negotiations with the
purchasers to build sustainable and rewarding business relationships
B2B advertising and marketing and habits stakeholder analysis to interact with key influencers to establish
product standards
Transport corporation of India ltd – Market Research Apr ’13 – Jun ‘13
Conducted primary market research and identified 12 potential customers for TCI-XPS (business
development)
Identified the competitors for TCI-XPS and conducted competitor analysis to suggest strategies for TCI-XPS
to enter luxury segment
Proposed warehousing strategies to expand business into new segments like jewelry and high-end watches
Performed secondary market research to estimate market size and growth trends in luxury segment
References: Available upon the request
