Chandrukumara C M has over 8 years of experience in sales, trade marketing, and business development in the FMCG industry. He has a proven track record of managing sales teams and distributor networks to achieve sales targets across diverse markets in South Karnataka and North Kerala. Some of his key accomplishments include successfully launching new products, developing niche channels, and driving sales through trade promotions and marketing interventions. He holds an MBA in Marketing and has received extensive training in sales processes, ERP systems, and competitive analysis.

1. Chandrukumara C M
Phone: 09446575583 Mail: chandru599@gmail.com
PROFILE
 Dynamic sales person with over 8 years of FMCG industry experience,handlingmultipleroles in Sales,TradeMarketing&
Distribution and Business Development
 Experience in drivingsales & distribution across different geographies ranging from Metro Markets to lower pop-group
markets (up to 10K)
 Rich experience in managing sales teams (both on company as well distributor roles) to deliver sales & productivity
objectives
 Excellent understanding of sales systems & processes, and have worked closely with Assistant Manager on tasks like
estimation& stock control, track & reconciliation of distributor claims, D&D management etc.
 Adept at anchoring new product launches, designing channel specific inputs and trade marketing implementation.
WORK EXPERIENCE – ITC Limited, 2007- Till date
Area Manager, Education Stationery product Business, South Karnataka June’15-Till date
 Handling a Team of Area Executives & distributor network and marketing operations for ESPB Division in Upcountry
Karnataka south circle.
 Consistently achieving all Value & Share Targets as per plan.
 Appointing New sales arrangements in selected Area’s to fill the working capital gap increasethe Distribution & service
level.
 Achieving credit recovery as per the norms.
 Anchored channel specific initiatives likeSeason order booking& QPS (GB ) SWD channel to establish foothold in this key
channel for ITC ‘s Classmate & Saathi portfolio
 Successfully handled the launch of Art stationery products & new pen variant launches , which is the Third biggest volume player in
the category within 10 months of launch and has 60% weighted distribution; achieved through a set of key TM&D i nitiatives in
conjunction with BTL inputs
Area Manager, Education Stationery product Business , North Kerala June 2014 –June 15
 Handled a team of Area Executives & a distributor network and Marketing Operations for ESPB Division in North Kerala
Region.
 Instrumental in developing Stockist as a channel partner for increasing rural penetration and building demand in lower
pop-group markets up to 10K
 Anchored multiplelaunches likeITC’s Saathi NB category to brand extensions in ClassmatePen’s GB & AS and played a
key role in sustaining and guarding Market sharesin the markets handled
 Played key role in key activities like driving channel specific targets, designing inputs,consistently maintain increased
share of facing and visibility in retail shelves to drive trade & consumer preference
 To increaseworking capital Gap – (seasonal business & high volume & Value T/o Mar to June) appointed 6 New NSA in
North Kerala. Resulted in achieving set plan No’s & increase weighted & numeric distribution.
 To overcome issues credit recovery – done a Investment check in all WD points, Meeting all Business partners, credit
ageing analysis, Continues regular fallow up helps in 100% credit recovery.
 Excellent understanding of sales systems & processes, and have worked closely with Assistant Manager on tasks like
estimation& stock control, track & reconciliation of distributor claims, D&D management etc.
Area Executive, Foods, Mysore (Karnataka) May 2012- May 2014
 Working as the company’s face to distributor at a time when ITC forayed into Personal Care Business
 Leadinga team of 34 TM supervisors and salesmen and managing6 distributors and C&F operations for Mysore& Mandya
dist.
 Experience in negotiating with trade at the last mile in product placement of a completely new product portfolio
Area Executive, Foods and Personal Care Business, Davangere (Karnataka) Sep’08-Nov’12
 Managed a team of 20 Tm Supervisors and salesman and 10 distributors across 10 districts in Davangere section
Area Executive, ESPB , South Karnataka Sep ’07-Oct 08

2.  Created Distribution infrastructure across south Circle 7 NSA & 14 Stockiest. done a initial business of 1.47 Cr .
KEY SKILLS &AREAS OF EXPOSURE
Sales &Marketing
 Analyzing market trends, sales performance across channel types, geographies and trend belts
 Planning & executing distribution drives to achieve volume and value targets
 Implementing trade & consumer promotions as a part of brand/trade marketing interventions
 New launchesin terms of entry into newercategories to brand/product line extensions
 Keeping a track of competition
Business Development
 Creating business development strategies to enhance profitability including niche channels likeInstitutional,Stockist
 Exploring new channels & tapping into profitable business opportunities
 Implement Market Segmentation & penetration strategies to increase distribution strength
Channel Management
 Develop and sustain the existing network and effectively manage the supply chain& credit management
 Expand the dealer infrastructure and appoint new partners in untapped markets
 Evaluate performance & monitor distributor sales and marketing activities
 Manage distributor’s cash flow to reduce variance against actual and planned remittances
Training & People Development
 Implement Development Plans for own & distribution teams through effective useof both internal and external resources
 Provide effective leadership to team & customers to continuously achieve higher standards of performance through
knowledge, training & development, building & maintaining team spirit and being result & task oriented
 Provide training to team members and customer groups – including demonstration of personal selling skills
EDUCATIONAL QUALIFICATIONS
 MBA (Marketing) from ICFAI (Davangere) in 2005-2007
 B.A from ARG Arts & Commerce college Davangere , Kuvempu University (Davangere) in 2005
TRAINING
 WDIS – (Wholesale Dealer Information System) - Sales Tracking Software for the distributors
 SAP/ERP end user training program
 Order Capture & Delivery System – A workshop aimed at enhancing selling skills and imparting improved delivery
mechanism
 Comparative study of the Sales/Marketing practices of other FMCG companies vis-à-vis ITC ltd
 Merchandising options in Coke vis-à-vis ITC Ltd
PERSONAL DETAILS
Date of Birth :5th May, 1984
Languages Spoken : English, Hindi, Kannada,
Permanent Address : s/o Manjunatha C H , Attigere (post) Davangere Tq, Dist ,Pin 577514
Current Address : #5452, Shiva krupa,1 st Floor ,Near Swami Vivekananda residential school ,Banashakari
badavane , Vidya Nagar Davangere .Karnataka