OCR A level media

1. BBC RADIO 1 BREAKFAST SHOW
FOCUSSING ON INDUSTRIES AND AUDIENCES

2. THE BITS YOU NEED TO KNOW:
• This fits into Component 2, Section A, alongside film (The Jungle Book) and
video games (Minecraft).
• Learners must study one complete episode of The BBC Radio One Breakfast
Show, from September 2017 onwards. The selected radio programme should
be a standard episode (not a feature or on location episode) and include a
range of British music and content promoting British music, celebrity
interviews, news items and quizzes/games.
• As well as focussing on INDUSTRY, you must consider AUDIENCE this time –
the role of the audience, how they are being targeted, etc.
• Theories of media industries and audiences do not need to be studied.
• We’ll be spending about 7 lessons on this, including independent research
work, and a small practical task to help you consolidate your learning.

3. WHAT YOU CAN DO TO GET AHEAD…
• Listen to the Radio 1 Breakfast Show whenever you can!
• The more you listen, the more you’ll get a sense of what it’s about, and
you’ll be automatically armed with great examples for your exam, without
even trying!
• Follow the Radio 1 Breakfast Show on
Facebook/Twitter/Snapchat/Instagram/anywhere else!
• This will give you a really great insight into audience and marketing when
it comes to answering the exam questions.

4. WHAT DO YOU ALREADY KNOW? – CHAT AND SHARE
• Do you listen to the radio?
• Which station/s?
• When do you listen?
• Where do you listen?
• How do you listen? (on what device?)
• What kind of listener are you? – a concentrator, or a background, incidental listener?
• What Radio Stations can you name?
• Make a list
• Who are the target audiences for each?
• How do you know?

5. OPTIONAL TASK DEPENDING ON TIME
• Play some radio stations and write down what you hear and who they may be targeting.

6. REMEMBER BACK TO THE RADIO
PRESENTATIONS FROM SEPTEMBER
• Do you think radio is a growing
industry or a dying one?
• Discuss with your table and give reasons
for your choice

7. RADIO FACTS…
• Radio remains resilient - As the oldest broadcast medium, since its creation at the turn of the 20th
century, radio has witnessed each technological development that has brought different and
competing media to consumers’ media diets.
• The reach of radio is still high – almost 90% of adults tune in on a weekly basis – and time spent
listening to radio increased in 2015. But there are differences across age groups.
• While for all UK adults the majority of time spent listening to any audio is accounted for by live
radio (71%), 16-24s spend similar amounts of time with live radio (29%), personal digital audio
(26%) and streaming services (25%).
• Overall, commercial stations increased their revenue in 2015, with overall growth of 1.4% to
£519m, as national advertising offset overall declines in local advertising revenue.
• In 2015 over 40% of all reported radio listening was via a digital device.
• A second national DAB network of transmitters was switched on in March 2016, bringing 15 unique
radio services to 75% of the UK’s population.

8. NEW TECHNOLOGY
• New technology has helped the radio industry evolve and increase in popularity.
• There's been a huge increase in the number of people downloading podcasts and streaming internet
radio. Most radio stations archive past broadcasts on their official websites, for listeners to access on-
demand.
• Studio webcams and social media have changed the audience relationship with radio by making
listeners feel more connected to the presenters.
• This type of media convergence is also achieved through the use of blogs and forums on radio websites.

9. THE BBC: A PUBLIC SERVICE BROADCASTER
What does PSB mean?
• Public service broadcasting refers to broadcasting intended for public benefit rather than to serve
purely commercial interests. It has to be for PUBLIC SERVICE(the responsibilities of the broadcasting
authorities such as ITV, BBC, Channel 4 and Five as dictated by the state)
• PSB broadcasters have to cater for all ages/genders/race/religion/class, etc. They also have to achieve a
mix of education, information and entertainment.
• Different remits for different channels:
• The BBC has a 100% PSB remit.
• ITV has a much smaller PSB remit.
• Channel 4 has a large, but slightly different PSB remit (this is mostly tackled through its enforced aim of showing
lots of niche programming).
• Channel 5 has a tiny PSB remit (basically NEWS) and all digital channels have no PSB remit.
• OFCOM are in charge of ensuring broadcasters keep to their PSB remits.

10. THE BBC: A PUBLIC SERVICE BROADCASTER
• The ONLY reason the BBC can meet its huge PSB responsibilities is because it does not rely on advertisers.
• ITV must always vie for the largest audience possible in order to make the most money possible. PSB does not
always create massive crowd pleasers (e.g. Local News).
• So, because the BBC have no need to ALWAYS win massive audiences it can put on educational shows,
documentaries, special news shows, obscure sports, documentaries, political debates etc.
• The BBC stands by its three keywords: To educate, Inform, Entertain

11. BBC Mission & Values
Our mission
To enrich people's lives with programmes and services that inform,
educate and entertain.
Our vision
To be the most creative organisation in the world.
Our values
• Trust is the foundation of the BBC: we are independent, impartial
and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone
can give their best.
• We are one BBC: great things happen when we work together.

12. Sustaining citizenship and civil society
The BBC provides high-quality news, current affairs and
factual programming to engage its viewers, listeners and
users in important current and political issues
Promoting education and learning
The support of formal education in schools and colleges and informal knowledge
and skills building
Stimulating creativity and cultural excellence
Encouraging interest, engagement and participation in cultural, creative and
sporting activities across the UK
Representing the UK, its nations, regions and communities
BBC viewers, listeners and users can rely on the BBC to reflect the many
communities that exist in the UK
Bringing the UK to the world and the world to the UK
The BBC will build a global understanding of international issues and broaden UK
audiences' experience of different cultures
Delivering to the public the benefit of emerging communications technologies
and services
Assisting UK residents to get the best out of emerging media technologies now
and in the future
6 “Public Purposes”
of the BBC

13. TASK: Go online and have a look at the BBC radio programmes on offer today – Look
at Radio 1 through to Radio 6.
• Which programmes are most clearly fulfilling their PSB remit?
• What range of programmes are offered?
• Which audiences are being targeted?
• Which one of the 3 principles are most in evidence in which programmes?

14. RADIO1
BREAKFAST SHOW

15. RADIO 1
• The Radio One Breakfast Show is currently the most listened to ‘show’ on Radio One and forms part of Radio
One’s overall public service broadcasting (PSB) remit to ‘entertain, educate and inform’ and is required to
demonstrate a ‘distinctive’ output of content compared to commercial radio.
• The BBC remit that is the Radio 1 Breakfast Show should “entertain and engage a broad range of young
listeners with a distinctive mix of contemporary music and speech”
• Radio 1 is getting smaller – its audience fell by a further 100,000 last year (2015) as it followed its remit of
specifically targeting under-30s. Its controller, Ben Cooper, likes to say at industry events that he is the only
radio boss who gets congratulated for falling ratings, as older listeners set aside their baseball caps and shuffle
off elsewhere.
• Radio 1 still struggles to bring down its average listening age from 31, partly because Rajar doesn’t count its
one million-strong audience of 10- to 14-year-olds, drawn in by the likes of Nick Grimshaw and Clara Amfo.
But the station – which is as focused on the iPlayer and YouTube video platforms as it is on radio – has
changed significantly since Moyles left in 2012.

16. RESEARCH
• Who was the first ever Breakfast show presenter on Radio 1?
• List some other DJs who have presented the show
• Find out a little bit of biographical information on Nick Grimshaw
• What are the current listening figures for the Radio 1 Breakfast show
• Who is the controller of BBC Radio 1?
• How is Radio 1 funded?
• How does Radio 1 try and be distinctive?
• What is the difference between BBC Radio stations and commercial stations?

17. TASK
Look at the BBC Radio 1 Breakfast Show website, and a variety of its social media.
• What can you see that is aimed at the target audience of 15-29 year olds?
• Be detailed – look beyond just programme content, and consider representation, tone and register, language,
etc.
• What can you see that might appeal to audiences outside the target group?
• How can you see Radio 1 fulfilling PSB responsibilities?