The BBC Trust is the governing body of the British Broadcasting Corporation (BBC). It sets the BBC's strategy, assesses performance of BBC management, and appoints the Director-General. The Trust's goal is to make decisions that are in the best interests of TV license fee payers. It challenges the BBC to produce creative, distinctive content and innovate online to create a more personalized experience, while serving all audiences and improving cost efficiency. The BBC is primarily funded by an annual television license fee paid by UK households, companies, and organizations that receive live TV broadcasts or recordings. While some feel the BBC is biased, others view it as one of the best sources for news, information, and documentary programming worldwide. Opinions