The document compares the scheduling of two television programmes on different channels. Citizen Khan airs on BBC1 on Fridays at 9:00pm, after the watershed. It is scheduled in prime time and uses strategies like inheritance, hammocking and zoning to attract and retain a mass audience. The Big Bang Theory airs on E4 daily in a stripped schedule at prime time. It uses zoning and pairing to target E4's niche audience with imported entertainment programming.

1. 2 Questions worth 15 marks each
4a
Compare how and why your chosen programme was scheduled
on a particular channel. State the day, time and channel.
or
Compare how and why two programmes were scheduled on
different channels. State the day, time and channel.
4b
Discuss in detail how one programme offers audience pleasures.
Give examples from the programme
or
Discuss in detail how two programmes offer audience pleasures.
Give examples from the programmes

2. Compare howand why two programmes
were scheduled on different channels. State the
day, time and channel.
• Time
• What comes before
• What comes after
• Scheduling tricks used
• Type of channel (ethos)
• Target audience
• Type of programme

3. In your tables, define the following terms:
MASS AUDIENCE
NICHE AUDIENCE
You have 2 minutes

4. Mass audience
A wide range of people who may be young and
old, men and women, rich and poor, and
interested in main stream entertainment
Niche audience
A narrow range of people who share similar
interests and attitudes

5. In pairs, complete the worksheet.
You must decide whether the channels target a mass
audience or a niche audience and give examples of specific
programmes.
You have 5 minutes
TV channel Audience (be specific) Example of programmes
BBC1
CBBC
Niche- Children/ young people
10-16
BBC3
BBC Wales

6. We can usually tell immediately what audience a
television channel is targeting through a number of
ways
 Channel identity
 Scheduling
 Content of programmes
Watch the following video and discuss the questions
below with the people on your table
1. Who is the target audience for E4?
2. How does the type of programmes shown reflect the
identity of the channel and the target audience?
3. How does the channel target the audience?
http://www.tv-
ark.org.uk/mivana/mediaplayer.php?id=589476fb541817
b89ecf4f21248bb641&media=e4_launch1&type=mp4
Title
Case study 1: E4

7. Read the information sheet. Highlight any key
sections that you think characterises the
channel.
Summary
• Targets a young audience
• Focuses on entertainment
• Focuses on edgy programmes
• Regularly shows repeats
• Shows imported television programmes more than UK
ones

8. BBC One is a very different channel from E4
Based on your existing knowledge, list ways in
which they are different?

9. The BBC is the world’s largest and most well
known public service broadcaster
It was formed on 14th November 1922 by a
group of British radio manufacturers so that
they could produce programmes to be heard on
their radios.

10. John Reith
(1971-1989)
Reith was the founder of the BBC
He was the first general manager when it was set up as the
British Broadcasting Company and he was the first Director
General when it became a public corporation in 1927
He created the template for public service broadcasting in
Britain. He wanted to offer British people programmes which
would educate, inform and entertain

11. Public service broadcasting refers toTV
programmes that are broadcast for the
public benefit rather than for purely
commercial purposes.
These programmes include local news
coverage, arts programmes and religious
broadcasts

12. The BBC is a public service broadcaster. In order
to be allowed to broadcast programmes, it has
to follow certain rules.These rules do not apply
to other channels such as E4. It DOES apply to
Channel 4 and ITV.

13. What type of programmes did John Reith want
to make?

14.  You must make quality programmes
 You must have a large proportion of British
made programmes
 You must reflect the diversity of Britain
 A proportion of programmes must be made
outside the M25
 You must have a variety of genres and
programmes (such as news, and other
informative genres )
 You must show a balanced mix of genres (so
no stripped scheduling)
How is this different to E4’s character?

15.  You must make quality programmes
 You must have a large proportion of British made programmes
 You must reflect the diversity of Britain
 A proportion of programmes must be made outside the M25
 You must have a variety of genres and programmes (such as news,
and other informative genres )
 You must show a balanced mix of genres (so no stripped scheduling)
How is this different to E4?
E4 do not make their own programmes
E4 shows mainly US programmes
E4 do not make their own programmes
E4 does not show prgrammes that are diverse. Ege. US shows with all white
characters
E4 does not show news programmes or factual programmes
E4 uses stripped scheduling (showing programmes every day at the same time)

16. Watch the following clip
How does the programme
fit BBC One’s character
and the BBC’s PSB
requirements?
https://www.youtube.co
m/watch?v=4sd2LYdzd78
Citizen Khan
• Entertains
• Targets a wide
audience 16 +
• Made outside of the
M25
• Reflects the diversity
of Britain
• Comedy shown along
side news and other
genres

17. Explain whyThe Big BangTheory is shown on
E4
https://www.youtube.com/watch?v=pv_MbEGkblM
Explain why Citizen Khan is shown on BBC One
Key words
PSB
Entertainment
Remit
Mass/ niche audience
• Niche audience
channel
• Entertainment channel
• Imported from US
• Stripped schedule

18. TV channels use scheduling to attract as large
audience numbers as possible.
Look at theTV schedule for series 1 and 2 of
Citizen Khan. Using the key terminology sheet,
identify the scheduling strategies used by BBC
One
Extension- describe how they attract the
audience

19. TV channels use scheduling to attract as large
audience numbers as possible.
Look at theTV schedule forTBBT. Using the key
terminology sheet, identify the scheduling
strategies used by E4.Write your answers on
the schedule sheets

20. Compare how and why two programmes were
scheduled on different channels. State the day, time
and channel.
Programme How Why
Citizen Khan • On BBC1
• Mass audience
• Watershed (after 9.00)
• Prime time
• Inheritance
• Hammocking
• Zoning
TBBT • On E4
• Stripped schedule
• Prime time
• Zoning
• Pairing

21. Compare how and why two programmes were
scheduled on different channels. State the day, time
and channel.
Programme How Why
Citizen Khan On BBC1
Mass audience
Watershed (after 9.00)
Prime time
Inheritance
Hammocking
Zoning
PSB rules & BBC remit to entertain
Targeted at adult mass audience
Adult content
Place reserved for popular
programmes
After 10 oclock news- people will
say tuned
People are encouraged to stay
tuned to watch Gavin and Stacey
Comedy zone on Friday night.
People relax and want
entertainment and relief from long
week at work

22. Compare how and why two programmes were
scheduled on different channels. State the day, time
and channel.
Programme How Why
TBBT On E4
Stripped schedule
Prime time
Zoning
Pairing
US programme to entertain niche
audience
On at the same time every week
day so people will be in the habit of
watching it
Place reserved for popular
programmes
Placed next to another comedy
programme
Paired with a similar show so
people are less likely to switch over