Quikr is an Indian online classifieds company founded in 2008 that provides services across 160 categories in over 83 cities. It has over 1.8 crore monthly users and millions of ads posted. Quikr is backed by several major investors and is among the top 250 private companies in the world. However, Quikr is losing market share to competitors like OLX as OLX has more efficient routing techniques and generates a higher response rate from users to ads posted. Quikr will need to improve its mobile apps, optimization techniques, and customer support to better compete in the online classifieds business.
The project was a comparative study of customer experience on quikr and OLX, by collecting real customer data through posting actual advertisements on both the websites.
The project was a comparative study of customer experience on quikr and OLX, by collecting real customer data through posting actual advertisements on both the websites.
Quikr is an Indian classified advertising platform. It was founded by Pranay Chulet and Jiby Thomas in 2008, and as of 2013 reported 12 million listings. Headquartered in Bengaluru, Quikr has a listings in over 1,000 cities in India in categories such as mobile phones, household goods, cars, real estate, jobs, services and education.
For more info about Lemon Entrepreneurs visit:-
www.lemon-school.com
In a market where everyone was trying to sell stuff to their customers, one fine man came up with an idea to give a platform to his consumers to sell. Here's presentation we did for our Entrepreneurship Management course.
OLX 'Sell & Tell' Campaign Managed To Got Over 1000 Customers Share Their Exp...Social Samosa
OLX .IN wanted to highlight successful product transactions on OLX and create positive word of mouth about the platforms among existing and prospective users. But more than the usual buying and selling, we wanted to connect with the user at an emotional level and come across as a serious platform for the sale of meaningful products and services.
Quikr is an Indian classified advertising platform. It was founded by Pranay Chulet and Jiby Thomas in 2008, and as of 2013 reported 12 million listings. Headquartered in Bengaluru, Quikr has a listings in over 1,000 cities in India in categories such as mobile phones, household goods, cars, real estate, jobs, services and education.
For more info about Lemon Entrepreneurs visit:-
www.lemon-school.com
In a market where everyone was trying to sell stuff to their customers, one fine man came up with an idea to give a platform to his consumers to sell. Here's presentation we did for our Entrepreneurship Management course.
OLX 'Sell & Tell' Campaign Managed To Got Over 1000 Customers Share Their Exp...Social Samosa
OLX .IN wanted to highlight successful product transactions on OLX and create positive word of mouth about the platforms among existing and prospective users. But more than the usual buying and selling, we wanted to connect with the user at an emotional level and come across as a serious platform for the sale of meaningful products and services.
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This presentation on the Evolution of Automotive Digital Marketing was presented at the Automotive Boot Camp in Philadelphia on May 16, 2013 by Ralph Paglia
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
Mobile Ecosystem - Marketing and Advertisement Past, Present, Future Monitise MEA
Mobile Strategy
Timeline of Mobile Marketing
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SMS – MMS
QR Codes and Mobile Ads
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Best Cases in Mobile Marketing
1. Quikr….
Loosing Battle in Online Classified Business
Group No: 03
Ankit Agrawal
Arshdeep Kaur
Manoj Kumar
Ravi Teja
Jagriti Kalra
2. Public Notice Carvings
59 BC
2000 BC
Social Classifieds
2007
Facebook introduced
Outdoor Advertisinga free classifieds
was
The Roman empire published
invented
Acta Diurna (“Daily Acts”)by the Egyptians Facebook Marketplace
called
Hand-writing Newssheets
206 BC
Online Classifieds
Mobile Classifieds
1995Future
The beginning of Internet classifieds.
China, early government produced
Every is competing to
One
handwritten news sheets called of the effort introduced was
dominate this mobile arena
Craigslist.
“ tipao”
Online Classified
Public Poster Ads
1600
Business Evolution
England
handwritten
Notices were nailed
to post and walls
Newspaper
Radio Ads
Who do you think will be
victorious?
Classifieds
1704
The first newspaper advertisement
was published in Boston News-Letter
Magazine Classifieds
3. Founded in the year 2008 by Pranay Chulet, alumni of IIT-Delhi & IIM-Kolkata
Quikr is inspired by the foreign business model Craigslist which started its operation in 1995
Services cover 160 categories in over 83 cities
1.8 crore consumer per month and millions of ad posted by users
Among World’s top 250 private companies
Quikr is backed by Matrix Partners India , Omidyar Network , Norwest Venture Partners , Nokia
Growth Partners , Warburg Pincus and invested in by eBay Inc.
4. Vertical
Classifieds
Specialized service
offering in single
category
Robust Customer Support
Example :
Maintenance of complex
database (MYSQL)
Shaadi.com,
Cardekho.com
Type of
Classifieds
Efficient Routing Techniques,
Algorithms and Computing
power
Service offering in different
categories with little or less
differentiation
Horizontal
Classifieds
Marketing Program Cost
Provide a platform for the
stakeholder to do
transaction under one roof
Cost Analysis
Example: Quikr, Olx,
Sulekha
Online Ads
Easy to post ads
Live tracking of your ads via email, SMS, and website
Company list their
ads with Quikr similar
to Google Ads
Free or less cost involved
Benefit of
online
classifieds
Better Service
More targeted search capabilities
Time Saving
IT Driven
Customer Support
Simplicity to understand functioning of mobile apps
Revenue
Model
Premium
Lists
You pay Rs. 1000 for print
ads, here you need to pay
Rs. 100 for same ad. The
pricing strategy differs from
category to category
Lead
Generation
Small businesses in categories
like real estate and
automobiles want to expand
their business via advertising
and here we provide them
with leads.
7. QUIKR VS OLX
Research Methodology
• Different Ads were posted
for different categories
which covered
advertisement with images
and non-images too
• Ads were posted in
categories like Real estate,
Car, Mobile, Furniture, Video
Games, Bike
Findings
Olx outperforms Quikr in terms
of performance
Car/ Mobile is the major trend
in Online classified business
Olx generates 4 times
response compared to Quikr
in Car and Mobile category
Other categories generate
less or no response and Quikr
Recommendation
scores marginally higher
Chat Box can be used to connect to more withWhatsapp application used
the users
Mobile Apps has customer issues. That really needsthe be focused to connect
by to companies
Optimization technique has to be more efficient. customers
to
Olx has well organized ERP
system to track the ads
posted by user
After 2-3 days of ad posting