Olx
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OLX is an online classifieds platform present globally with over 260 million monthly active users. Founded in 2006, it is now the #1 classifieds app in 17 countries. OLX India's objectives include growing awareness of its service and brand. It uses a variety of marketing strategies like TV, outdoor, and social media advertising. Popular campaigns include "Bech De" from 2011 and "Mundi Dance" from 2016. OLX faces competition from platforms like Quikr.
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Olx.ppt
This document summarizes an advertising campaign by OLX, an online classifieds website, to increase awareness, market share, and beat competitors in India. It discusses OLX's objectives for the campaign and the various ads launched between 2011-2012 with concepts like selling old items, introducing products for families, and countering a competitor's real estate campaign. The summary concludes that the campaigns successfully increased OLX's online presence and performance in India, though it remains the country's second largest classifieds site behind competitor Quikr.
Olx ppt with its campaign
The document discusses OLX, an online classified advertising platform. It was founded in 2006 in India and has expanded to 105 countries. OLX allows users to buy and sell goods and products over the internet. The document outlines OLX's business model and categories, describes its founders, campaigns to increase awareness and market share, and analyzes its strengths, weaknesses, opportunities and threats. It concludes that OLX has been successful in achieving its objectives of growing awareness and becoming India's largest online classified website.
OLX
OLX is an online classifieds company that operates a global network of online marketplaces. It was founded in 2006 and is present in over 70 countries. The presentation discusses OLX's C2C model, founders, objectives of increasing awareness, market share and beating competitors. Advertising techniques used include online media campaigns. A SWOT analysis shows strengths in easy listings and local languages, while weaknesses include quality assurance and fraud risks. OLX has achieved objectives like reducing bounce rates and attracting millions of unique visitors monthly.
OLX.ppt
OLX is an online classifieds marketplace that operates local marketplaces accessible through the internet and mobile apps. Originally founded in 2006, it is now owned by Naspers and operates marketplaces in over 100 countries connecting buyers and sellers. In the Philippines, OLX started as Sulit.com.ph in 2006, which was a classifieds website for Filipinos to buy and sell a wide variety of goods and services. In 2014, Sulit.com.ph was acquired and rebranded as Olx.ph by OLX.
Olx presentation
This presentation summarizes OLX, an online classifieds company. It discusses OLX's founders, objectives of increasing awareness and market share, advertising campaigns like "Ghar Baithe Kamao" and "bech de!", and SWOT analysis. OLX has managed to capture 60% of Pakistan's online classified market share and exceeded expectations for unique visitors and mobile app downloads. The presentation concludes OLX has been successfully achieving its objectives through effective campaigns and outperforming competitors to become Pakistan's largest free online classified website.
Olx
E-commerce refers to business transactions conducted online through electronic means, such as over the Internet. It includes buying and selling of products and services, as well as any transaction involving the transfer of ownership or rights to use goods or services. The major types of e-commerce are business-to-business, business-to-consumer, business-to-government, and consumer-to-consumer. OLX is an online classifieds company that provides a platform for users to buy and sell locally in their area through online and mobile listings. As an e-commerce company, a SWOT analysis can assess OLX's strengths, weaknesses, opportunities, and threats.
OLX.in - case study presentation
OLX.in is India's largest online marketplace where users can buy and sell a wide range of used goods. Originally founded in 2006, it is now owned by Naspers and has expanded globally. Through social media campaigns in multiple languages, OLX was able to double its website traffic within a year. The campaigns involved blogger outreach, press releases, and Twitter management, generating over 205 million impressions. OLX continues to grow and expand its reach through strategic rebranding of classified sites in other countries.
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Olx.ppt
This document summarizes an advertising campaign by OLX, an online classifieds website, to increase awareness, market share, and beat competitors in India. It discusses OLX's objectives for the campaign and the various ads launched between 2011-2012 with concepts like selling old items, introducing products for families, and countering a competitor's real estate campaign. The summary concludes that the campaigns successfully increased OLX's online presence and performance in India, though it remains the country's second largest classifieds site behind competitor Quikr.
Olx ppt with its campaign
The document discusses OLX, an online classified advertising platform. It was founded in 2006 in India and has expanded to 105 countries. OLX allows users to buy and sell goods and products over the internet. The document outlines OLX's business model and categories, describes its founders, campaigns to increase awareness and market share, and analyzes its strengths, weaknesses, opportunities and threats. It concludes that OLX has been successful in achieving its objectives of growing awareness and becoming India's largest online classified website.
OLX
OLX is an online classifieds company that operates a global network of online marketplaces. It was founded in 2006 and is present in over 70 countries. The presentation discusses OLX's C2C model, founders, objectives of increasing awareness, market share and beating competitors. Advertising techniques used include online media campaigns. A SWOT analysis shows strengths in easy listings and local languages, while weaknesses include quality assurance and fraud risks. OLX has achieved objectives like reducing bounce rates and attracting millions of unique visitors monthly.
OLX.ppt
OLX is an online classifieds marketplace that operates local marketplaces accessible through the internet and mobile apps. Originally founded in 2006, it is now owned by Naspers and operates marketplaces in over 100 countries connecting buyers and sellers. In the Philippines, OLX started as Sulit.com.ph in 2006, which was a classifieds website for Filipinos to buy and sell a wide variety of goods and services. In 2014, Sulit.com.ph was acquired and rebranded as Olx.ph by OLX.
Olx presentation
This presentation summarizes OLX, an online classifieds company. It discusses OLX's founders, objectives of increasing awareness and market share, advertising campaigns like "Ghar Baithe Kamao" and "bech de!", and SWOT analysis. OLX has managed to capture 60% of Pakistan's online classified market share and exceeded expectations for unique visitors and mobile app downloads. The presentation concludes OLX has been successfully achieving its objectives through effective campaigns and outperforming competitors to become Pakistan's largest free online classified website.
Olx
E-commerce refers to business transactions conducted online through electronic means, such as over the Internet. It includes buying and selling of products and services, as well as any transaction involving the transfer of ownership or rights to use goods or services. The major types of e-commerce are business-to-business, business-to-consumer, business-to-government, and consumer-to-consumer. OLX is an online classifieds company that provides a platform for users to buy and sell locally in their area through online and mobile listings. As an e-commerce company, a SWOT analysis can assess OLX's strengths, weaknesses, opportunities, and threats.
OLX.in - case study presentation
OLX.in is India's largest online marketplace where users can buy and sell a wide range of used goods. Originally founded in 2006, it is now owned by Naspers and has expanded globally. Through social media campaigns in multiple languages, OLX was able to double its website traffic within a year. The campaigns involved blogger outreach, press releases, and Twitter management, generating over 205 million impressions. OLX continues to grow and expand its reach through strategic rebranding of classified sites in other countries.
Marketing strategy for OLX
DO STUDY THIS PPT TO KNOW FOR KNOWING THE MARKETING STRATEGY. YOU WILL GET GREAT INFORMATION ABOUT IT
Olx ppt
This document provides an overview of OLX, a global online marketplace operating in several countries. It discusses OLX's history, launch in 2006 as Sulit.com in the Philippines, categories of products available, how it raises funds, pricing and payment methods, delivery mechanisms, competitors, and future plans to increase penetration in various markets. The document also includes short video advertisements from OLX.
Olx
OLX is a global online marketplace founded in 2006 that is headquartered in Amsterdam and owned by Naspers. It operates in 45 countries and is the largest online classifieds company in several countries. It allows individuals to buy and sell goods through listings with photos and descriptions. Sellers and buyers negotiate directly through the platform. OLX's main sources of revenue come from Google Adsense on its site, a Google Custom search engine, and fees from featured listings.
Olx and its working algorithm
OLX is a global online marketplace operating in 45 countries. It is the largest online classifieds company in India, Brazil, Pakistan, Poland, Portugal and Ukraine. OLX allows users to post classified ads to buy and sell a variety of items including cars, real estate, jobs, and other goods and services. It provides features like Google Adsense advertising and featured ads. Users can easily search for items by location, keywords, category, brand and price range. OLX also has algorithms that sort search results based on these criteria.
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Case study olx
OLX is an Indian e-commerce company that represents the customer to customer (C2C) model. It allows for easy posting of ads with photos and videos. Users can control their buying and selling activities through the 'My OLX' section. Key processes include the C2C process where customers meet to sell products, buying items by contacting sellers, and selling by posting listings. OLX provides advantages over physical markets by easily posting rich ad designs with media and regulating transactions through My OLX. The site could be improved by adding personalized emails, live chat, and more seller information.
Olx
OLX is an online marketplace that allows users to buy and sell used goods. It operates in over 105 countries and has over 100 million visitors. On OLX, users can post free classified listings across 11 categories. The company generates revenue through Google Adsense, featured listings, and a custom search engine. It uses technologies like Apache, Dyn, and Ubuntu to power its platform and keep users' transactions secure.
Olx
OLX is an online classifieds marketplace founded in 2006 that operates in over 40 countries. It allows individuals to sell goods by uploading photos and descriptions and connects buyers and sellers through its online portal. OLX makes money primarily through advertising such as Google Adsense on its pages, sponsored links, and allowing sellers to feature listings. By focusing on developing markets with large opportunities, OLX continues to grow its user base and monetize the traffic through digital advertising.
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The document discusses the e-commerce industry in India and Flipkart's early marketing strategies. It provides details on Flipkart's founding, growth, and market share. It then analyzes social media conversations about Flipkart and describes their initial "No Kidding No Worries" marketing campaign, which used children to build trust and convince consumers to shop online by addressing common concerns. The campaign was highly successful, doubling Flipkart's website traffic, orders, and revenue.
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Online shopping of physical goods in India will grow to $8.5 billion in 2016, with the number of online shoppers more than doubling to 40 million. Key factors driving this growth include increased mobile shopping, rising order values, growth of fashion e-commerce, and more online penetration in tier-2 and tier-3 towns. Women will also influence 35% of online sales, up from 7% in the previous year.
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210725177 flipkart-final-ppt
Flipkart was founded in 2007 by IIT Delhi alumni Sachin and Binny Bansal as an online bookstore and has since expanded to become India's largest e-commerce platform, shipping over 30,000 items daily across 12 categories; through strategic marketing campaigns emphasizing convenience, low prices, and customer satisfaction, and expanding product offerings, Flipkart has achieved rapid sales growth and become a leader in the Indian e-commerce market.
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Marketing strategy for OLX
DO STUDY THIS PPT TO KNOW FOR KNOWING THE MARKETING STRATEGY. YOU WILL GET GREAT INFORMATION ABOUT IT
Olx ppt
This document provides an overview of OLX, a global online marketplace operating in several countries. It discusses OLX's history, launch in 2006 as Sulit.com in the Philippines, categories of products available, how it raises funds, pricing and payment methods, delivery mechanisms, competitors, and future plans to increase penetration in various markets. The document also includes short video advertisements from OLX.
Olx
OLX is a global online marketplace founded in 2006 that is headquartered in Amsterdam and owned by Naspers. It operates in 45 countries and is the largest online classifieds company in several countries. It allows individuals to buy and sell goods through listings with photos and descriptions. Sellers and buyers negotiate directly through the platform. OLX's main sources of revenue come from Google Adsense on its site, a Google Custom search engine, and fees from featured listings.
Olx and its working algorithm
OLX is a global online marketplace operating in 45 countries. It is the largest online classifieds company in India, Brazil, Pakistan, Poland, Portugal and Ukraine. OLX allows users to post classified ads to buy and sell a variety of items including cars, real estate, jobs, and other goods and services. It provides features like Google Adsense advertising and featured ads. Users can easily search for items by location, keywords, category, brand and price range. OLX also has algorithms that sort search results based on these criteria.
Flipkart Services marketing.
This ppt talks about gen. introduction of Flipkart, Its various Marketing efforts and its USPs that insulates it from competition.
Case study olx
OLX is an Indian e-commerce company that represents the customer to customer (C2C) model. It allows for easy posting of ads with photos and videos. Users can control their buying and selling activities through the 'My OLX' section. Key processes include the C2C process where customers meet to sell products, buying items by contacting sellers, and selling by posting listings. OLX provides advantages over physical markets by easily posting rich ad designs with media and regulating transactions through My OLX. The site could be improved by adding personalized emails, live chat, and more seller information.
Olx
OLX is an online marketplace that allows users to buy and sell used goods. It operates in over 105 countries and has over 100 million visitors. On OLX, users can post free classified listings across 11 categories. The company generates revenue through Google Adsense, featured listings, and a custom search engine. It uses technologies like Apache, Dyn, and Ubuntu to power its platform and keep users' transactions secure.
Olx
OLX is an online classifieds marketplace founded in 2006 that operates in over 40 countries. It allows individuals to sell goods by uploading photos and descriptions and connects buyers and sellers through its online portal. OLX makes money primarily through advertising such as Google Adsense on its pages, sponsored links, and allowing sellers to feature listings. By focusing on developing markets with large opportunities, OLX continues to grow its user base and monetize the traffic through digital advertising.
E-Commerce PPT
This document provides an overview of e-commerce. It defines e-commerce as the process of buying, selling, transferring or exchanging products, services and information via electronic networks and computers. The brief history outlines the evolution of e-commerce from the 1970s with EDI and EFT to the growth of online commerce in the 1990s-2000s with the commercialization of the internet. The document categorizes the different types of e-commerce including B2C, B2B, C2C and m-commerce. It discusses the benefits of e-commerce to organizations like global reach and cost reduction, and to consumers like more products and cheaper prices. The document also outlines some common business applications of e-commerce
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Flipkart
The document discusses the e-commerce industry in India and Flipkart's early marketing strategies. It provides details on Flipkart's founding, growth, and market share. It then analyzes social media conversations about Flipkart and describes their initial "No Kidding No Worries" marketing campaign, which used children to build trust and convince consumers to shop online by addressing common concerns. The campaign was highly successful, doubling Flipkart's website traffic, orders, and revenue.
Myntra Porter's value chain
The document discusses Myntra's value chain and supply chain framework. It describes Myntra's primary activities including inbound logistics, where it procures products from various brands. It also discusses operations like sorting, quality checking, and labeling products. Outbound logistics involves third party couriers delivering products. Marketing and sales and customer services are also core activities. Support activities mentioned include maintaining firm infrastructure, effective human resource management, leveraging technology, and efficient procurement processes.
Myntra e business presentation
Myntra is an Indian e-commerce company that sells fashion and lifestyle products. It was established in 2007 and is headquartered in Bangalore. Myntra began as a business-to-business company selling personalized gifts but transitioned to business-to-consumer in 2010, expanding its catalog to include various fashion brands. In 2014, Myntra merged with Flipkart to better compete with Amazon in the Indian market. Myntra uses technology and partnerships with brands to provide customers with current season merchandise across various categories like footwear and sports apparel.
India ecommerce landscape
Online shopping of physical goods in India will grow to $8.5 billion in 2016, with the number of online shoppers more than doubling to 40 million. Key factors driving this growth include increased mobile shopping, rising order values, growth of fashion e-commerce, and more online penetration in tier-2 and tier-3 towns. Women will also influence 35% of online sales, up from 7% in the previous year.
Marketing Strategies of Flipkart
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
E-tailing (E-Retailing)
This document provides an overview of e-tailing (electronic retailing). It begins by defining e-tailing as selling to final customers through electronic technologies like the internet. It then discusses traditional retailing models and how e-tailing differs, describing various e-tailing business models including general e-stores, specialized e-stores, and e-auctions. The document outlines benefits to both customers and businesses of e-tailing such as convenience, lower costs, and global reach. It also covers features of e-tailing systems and limitations like not being able to see or experience products physically. Finally, it discusses how future technologies may address current limitations, including virtual reality and intelligent shopping agents.
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Flipkart was co-founded in 2007 by Sachin and Binny Bansal and began by selling books online. It has since expanded to sell a wide range of products and has over 33,000 employees. It has received billions in funding from investors. Flipkart now has over 250 million users and $2 billion in annual sales. It faces challenges like high customer acquisition costs and supply chain issues but continues to grow through expanding product categories and improving delivery.
210725177 flipkart-final-ppt
Flipkart was founded in 2007 by IIT Delhi alumni Sachin and Binny Bansal as an online bookstore and has since expanded to become India's largest e-commerce platform, shipping over 30,000 items daily across 12 categories; through strategic marketing campaigns emphasizing convenience, low prices, and customer satisfaction, and expanding product offerings, Flipkart has achieved rapid sales growth and become a leader in the Indian e-commerce market.
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Meru Cabs is one of the largest radio taxi operators in India with a fleet of over 10,000 cabs across major cities. It was one of the first companies to launch metered radio taxis in India in 2007. Meru Cabs provides 24/7 taxi services that can be booked through calls, websites or apps. It uses GPS technology for location tracking and dispatch. While Meru Cabs has a strong brand recognition, it faces stiff competition from startups like Ola and Uber that have expanded more widely across India and offer cashless payment options. To strengthen its position, Meru Cabs could partner with financial institutions for funding to replace older vehicles and improve driver training to reduce cancellations. It could
Flipkart
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
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The document describes an OLX India marketing campaign called "Sell N Tell" that had the following objectives:
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2) Connect with users on an emotional level by showing how the platform fulfilled a seller's and buyer's wishes.
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Want some help planning a trade mission, drop a line to: help@chinwag.com
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This document provides information about a Digital Mission trip taking place from February 17-21, 2014 in New York City. The mission is a collaboration between UK Trade and Investment (UKTI) London and New York and is organized by Chinwag and Digital Mission. It will coincide with Social Media Week New York. The mission aims to support UK digital companies expanding internationally by helping them understand foreign markets, attract investment, find partners, and develop business relationships. The document includes details about participating UK companies and their products/services. It also outlines the agenda for meetings, visits, and networking opportunities during the mission.
Be More Dog- Sony computer Entertainment
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Ged Carroll is a brand and creative strategy director who has worked in agencies, in-house and as a freelancer across sectors in Europe and Asia. The document provides case studies summarizing some of Ged's work, including developing strategies to promote Huawei smartphones globally on a limited budget, engage middle-class consumers with lottery scratch cards in the UK, and successfully re-enter the soccer market for New Balance. Ged's contact information and credentials are provided at the end.
Influence of new media in creating new markets
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Olx
- 2. PURANA SOFA
- 4. AUR TV
- 6. NOT BIWI
- 7. L K MAT DE
- 9. OLX is the most popular online classifieds to sell and buy pre-owned products, reaching out to India's remotest cities to use our website and app.
- 10. OLX is present across the globe, sharing common core values and global vision which drives us to serve you better.
- 11. Statistics: Global OLX Facts & Figures (Website/Mobile/App): +260m monthly active users +19b monthly page views +1000 employees #1 app in 17 countries (Footnote: Google PlayStore, categories: shopping/lifestyle)
- 12. The company was founded by Alec Oxenford and Fabrice Grinda in March 2006.
- 13. Amarjit Singh Batra has joined OLX in 2008 CEO olx.in
- 14. Objectives Awareness of the service Awareness of the Brand Higher market share Beat the competition
- 15. Marketing strategy •Since the launch of its first television ad 3.5 years ago, the traffic of olx.in has grown 150 times, the company claims. •To promote the brand, they have been using offline advertising media like road side banners and partnering with cricket teams in IPL. •The company decided to use TV’s massive reach to educate prospective consumers and help in creation of the market. •The company then started 360-degree marketing campaigns to engage with customers in various parts of the country. •Social media to remain in regular touch with social media consumers. •The company has also been the front-runners with focus on mobility devices.
- 16. Advantages of using OLX: One mind-blowing feature about OLX is, it has not many fans online. So, the products reaches millions in no matter of time. Easily create attractive image ads. Control your selling, buying, and community activity in My OLX. Easily access the site from your mobile phone. Display your Ads on your social networking profile (Facebook,..) Access the site from your mobile phone view OLX in your local language.
- 18. Saatchi & Saatchi •Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company. •It is headquartered in New York, with 140 offices in 76 countries. •Saatchi & Saatchi is owned by the French company, Publicis Groupe, the world’s 3rd largest communications group. •Publicis Groupe is also ranked as the second largest media agency in the world. CEO; Kevin Roberts
- 19. Campaign 1 – “Bech De”
- 20. Bech De •Launched on June, 2011. •YouTube views 1,654,374. •Addresses people to sell products that have become old and obsolete. •The motive of the campaign was to make individuals use OLX to sell old products and get a great deal out of it.
- 21. Most Popular OLX Television Ads: 1. Baby Cot 2. Olx Montage 2,613,302 views 2,606,606 views
- 22. 3. Olx Mobile App TVC 4. Amit Trivedi No More Dekhte Hain 2,434,112 views 2,285,746 views
- 23. You Tube
- 24. Twitter
- 25. Google+
- 27. OLX new ads do ‘Bech De’ again, “MUNDI DANCE” •This Campaign has created by Lowe Lintas. •Launched on 31st May, 2016 •Targets the younger audience and urges them to use OLX to fulfil their aspirations. •This campaign comprising four films in Hindi, Marathi, Telugu and Kannada languages. 1,525,831 views
- 28. Competitors
- 29. OLX Parent Company Naspers Category Ecommerce Sector Classifieds Tagline Keemat bhi, Kuch Keemti Bhi!; Phone ko Sell Phone banao USP Brand awareness and visibility Quikr Parent Company Quikr Maurities Holding Pvt Ltd Category Ecommerce Sector Classifieds Tagline No fikar, Bech Quikr! USP Brand awareness and visibility
- 31. OLX Ads BIKE https://www.youtube.com/watch?v=5qd0EU8NVgw OLD PROMISE TVC https://www.youtube.com/watch?v=54vA7NtzjW8 WOMANIYA https://www.youtube.com/watch?v=XEHjCYQCS4k MUNDI https://www.youtube.com/watch?v=HIC-tPeSyOc