The document provides information about 6 e-commerce websites: Flipkart, Amazon, Indiamart, Alibaba, Myntra, and Snapdeal. It discusses their founders, business models, key features and competitive strategies. For example, it notes that Flipkart was founded in 2007 and is now India's largest e-commerce platform, while Alibaba connects Chinese manufacturers with overseas buyers through its B2B marketplace.

1. Group: 6
Piyush Kapoor 2K14G065
Srishti 2K14G096
Nikhil bhatia 2K14G0130
Oshi Agarwal 2K14IB05
Madhur goel 2K14G049
Lokesh 2K14G048

2. Coverage
FLIPKART.COM
AMAZON.COM
INDIAMART.COM
ALIBABA.COM
MYNTRA.COM
SNAPDEAL.COM

3. Flipkart
THE ONLINE MEGASTORE

4. • Flipkart- Worlds top 10 most visited E-commerce website in India with
regards to traffic.
• Multiple payment methods available for customers to make payment
more easy.
• Also know as the Indian Amazon
• Fastest growing e-commerce website in India
• It sells nearly 30 products per minute.

5.  Founded in 2007 by Binny Bansal & Sachin Bansal.
 Started with selling of Books,
 Operation exclusive to India, with HQ at Bangalore, Karnataka
 First book sold- “Leaving Microsoft to change the world” by john Wood
 Later expanded business in other products like
• Electronic goods
• Apparels
• Home and kitchen appliances etc.

6. 2007
• We read-A Social Book discovery Tool
2010
• Mime 360
• A digital content platform company
2010
• Champak.com
• A Bollywood news site which offers updates, pictures videos etc.
2012
• Letsbuy.com
• An e-retailer in electronics

7. Myntra Acquisition
THE GREAT BANSAL WEDDING
(2014)

8. • To become the global leader in the fashion industry
• To eradicate the competition because to the other competitor in the market like
Snapdeal, Amazon etc.

9. • Initially when they started out, it wasn’t easy to earn the trust of the customer
• Handling customer complaints, without having a ‘face’ to the customer service proves to be bit of a challenge
at times.
• Display space and promotional tools were not available initially.
• Security issues with credit card payments.
• They have now tried to address that by introducing the ‘cash-on- delivery’ option.
• The fact that highest number of orders and sales get registered during weekends proves to be tough at times for
logistics and customer service.
• They have to work 24/7 and customer perception about it also bring some difficulty.

10. • Started with a funding of INR 4,00,000 by the owners and now a billion dollar company.
• Flipkart is operating online since the beginning of the company
In 2013:
• Flipkart Raised USD 160 Million from private equity investor
In 2014….. The big innings
• First offline store opened in Bangalore named fliptomania
• Company is going ahead with more offline store in Metro cities like Delhi, Kolkata, etc.

11. • Flipkart has a B2C business model
• Various seller and manufactures like Samsung, Motorola etc. are allowed to sell their products
online to the end customers.
• Customer satisfaction is the major concern of Flipkart always.
• Various delivery methods were given for customer satisfaction such as:
• In a day delivery
• Emi
• and multiple banks linkage.

12. Home pageFLIPKART

14. •Flipkart has multiple payment methods
• Emi
• Cash on delivery
• Credit/ Debit card payments
• E wallet
• Other major feature of Flipkart is E-gifting where buyer can
send gift to the someone.
• For this the buyer need to pay Rs. 25 extra as a packing charge.

16. Order is
placed
Pick list is
generated
Bill labels
generated
Packed
Logistic
department
Barcode of
the product
is
generated
Order is
dispatched
Customer
Flipkart India pvt.
Ltd
WS retail E Kart

18. SELL WITH FLIPKART
MERCHANT REGISTRATION

24. • New players coming in with
low margin rates.
• More Brand space to
promote by competitors
• Better discounts
• Shifting of existing
customers to substitutes
• Better discounts availability
• Price competitions
• Exclusive deals
• Low investment
• High technological skills
of the competitors.
Threat of
New
Entrants
(Low)
Bargaining
power of
Buyers
(Very High)
Bargaining
power of
supplier
(Low)
Threat of
Substitutes
(Low)

25. AMAZON.COM

26. • Founded by Jeff Bezos.
• Founded in 1994 in Seattle, USA.
• Global leader in e-commerce.
• Wide range of products.
• Worldwide network of fulfilment.
• Focus on customer experience.

28. ‘ To leverage technology and the expertise of our invaluable
employees to provide our customers with the best shopping
experience on the internet.’
‘To be earths most customer centric company to build a place where
people can come to find and discover anything they might want to
buy online.’

29. DIRECT COMPETITORS
• E Bay
•Barnes & Nobles
INDIRECT COMPETIORS
•L L BEAN
•Google.com

30. • Direct to consumer online model
• Reap benefits of technology expansion
• Category expansion
• International expansion

31. • Online bookstore to online shopping
• Amazon market place: fixed price online marketplace.
• 64% revenue from books, music videos
• Affiliate partnership marketing- Amazon pays commission to site owners.
• Negative operating cash flow cycle- Amazon is paid by customers before it needs to
pay suppliers.

32. Alibaba.com

33. • FOUNDED : April 1999
• HEADQUATERS : Hangzhou, China
• CEO : Jonathan Lu
• FOUNDER : Peng Li, Jack Ma
• PRODUCTS : E-commerce, online auction hosting, online money transfer, mobile
commerce
• SERVICES : online shopping

34. •Chinese e-commerce company that provides C 2 C, B 2 B, B 2 C sales
service via web portal
•Provides electronic payment services, shopping search engine, data
centric cloud computing services.
•Connects chinese manufacturers with overseas buyers.

35. • From 1999 to 2000, Alibaba Group raised a total of US$25 million from Soft Bank,
Goldman Sachs, Fidelity and some other institutions.
• In May 2003, Taobao was founded as a consumer e-commerce platform.
• In December 2004, s, which started as a service on the Taobao platform, became a
separate business.
• In September 2009, Alibaba Group established Alibaba Cloud Computing in
conjunction with its 10-year anniversary.
• In July 2011, Alibaba Cloud Computing launched its first self-developed mobile
operating system, Aliyun OS over K-Touch Cloud Smartphone

38. Indiamart.com

39. About IndiaMART.com
 India’s largest B2B marketplace connecting both
buyers and suppliers worldwide and declared
world’s second largest online B2B marketplace
by Economic Times.
 It has 60% market share in India’s online B2B
marketplace.
 3 million unique visitors per month.
 0.8 million business enquiries generated per
month.
 Enables US$ 1.5 billion worth transactions per
month.
 It has 1.5 million suppliers, with as many as 1
crore buyers visiting company’s platform every
month.
 Funded by Intel Capital and BCCL(Times of
India Group)
 More than 85% Indian SMEs prefer
“IndiaMART”.
 Only B2B marketplace ranked amongst top 100
most visited websites in India

40. • The challenge arises when “Alibaba” comes into play, which have fairly large global
database of buyers.
• On the other hand, “IndiaMART” has large database of sellers.
• When the buyers preference will change, they will start logging more on
IndiaMART.com because “Alibaba” provides Chinese suppliers.
• By the entry of “Alibaba” in India, the supplier base will be more educated, more
competition is more market development.

41. B2B Business Model
Subscription Model
IndiaMart creates websites, microsites and catalogs.
- Designing
- Hosting
- Higher Listing
- Search Engine Optimization
Lead Generation Model – Lead Generation is the generation of Consumer
Interest or inquiry into products or services of a business. Pricing is done on
the basis of –
- CPM (cost per mile)
- CPC (cost per click)
- CPA (cost per action)

42. • Other Services –
- Pure Advertising Services
- Premium Listing Services
- Banner Advertising on relevant category
- Special Listing on Product Search

43. Myntra.com

44. 1. Myntra.com is into the e-commerce online shopping business. It is an online
retailer of fashion and lifestyle products in India.
2. It began its operations in the B2B (business to business) segment with the
personalization of gifts, which included :- clothing, footwear, cosmetics
3. In 2010, the company shifted its strategy to becoming a B2C (business to
customer) oriented firm, expanding its catalogue to fashion and lifestyle products.
4. Myntra.com is ranked among the top 10 e-commerce companies in India . In the
last 3 years, Myntra has become the most popular destination for personalized
products in the country.
5. Myntra pioneered the customization of sports jerseys of several cricket and
football teams such as Team India, IPL & FIFA.

46. Myntra.com is an aggregator of many
brands. Its business model is based on
procuring current season merchandise from
various brands and making them available
on the portal at the same time as in
respective retail brand outlets. All these
products are offered to customers on MRP.
CUSTOMER
CUSTOMER
ORDERS FROM
WEBSITE AND
MAKES PAYMENT
SUPPLIER
ORDER
PROCESSING
PACKAGING
SHIPPING

47. 1. SALES
• PERSONALIZATION BUSINESS MODEL
• STORE FRONT MODEL
2. MARKETING
• ADVERTISING BUSINESS MODEL
3. REVENUE
• BROKERAGE BUSINESS MODEL
4. OPERATIONS
• HYBRID LOGISTICS MODELS

48. • Logistics is an important part of any ecommerce company and Myntra’s model for
success is Hybrid logistics models. They have distributed the operational logistics
between themselves and third party service providers on the basis of geography
• Some of the smaller towns and third tier cities, they have outsourced their logistics
to third party service provides while in bigger cities they take care of the logistics.
• This is primarily because they couldn’t find reliable third party service providers
who could provide world class delivery experience for their customers. So almost
out of necessity they had to build that infrastructure.”

51. Snapdeal.com

52. Started in February 2010
Inspired by Groupon.com
Expanded in September 2011 to become an online marketplace.
Grown to become the largest online marketplace in India
Offering an assortment of 4 million+ products across diverse categories from
over 50,000 sellers, shipping to 4,000 towns and cities in India

58. Can Signup using FB account/basic details
Only CVV/3D secure no. can be used
Fraud detection at merchants site
Priority score for each customer

59. DAILY PAGE VIEWS PER VISITOR 5.48
DAILY TIME ON SITE 6:50
WHO VISITS SNAPDEAL.COM?
Male are 70%
Graduate School
At work 60%
 97 % OF TRAFFIC IS FROM INDIA ONLY
 11.7 % OF VISITS TO THIS SITE COME FROM A SEARCH ENGINE
 5457 SITES LINK TO SNAPDEAL.COM