digital marketing of quikr

1. Digital Marketing
of
Presented by:-
Santosh Rout
Sumit Behura

2. ABOUT QUIKR
 Quikr is India’s no.1 online classified advertising platform for
users to buy or sell goods and services from each other.
 Quikr was founded by Pranay Chulet and Jiby Thomas in
2008.
 Its Headquartered is in Bengaluru.
 In 2013 reported 12 million listings., Quikr has a listings in
over 1,000 cities in India in categories such as mobile phones,
household goods, cars, real estate, jobs, services and education
and other services also.
 Quikr want continue to work towards building the future of
trading and e-commerce. They recently appointed actors
Ranveer Singh and Suriya as their brand ambassadors.

3. Marketing strategy
It is a C2C business where you can directly
contact/chat with the person who are given the
ad for sell their product.
It is also B2C business where you can directly
purchase the new product from the website.

4. Marketing mix
 Product:-quikr is marketing all type of product and
services like:- mobiles, tablets, homes, lifestyle
product, cars, jobs, services, real-estate, bikes,
furniture, electronics, entertainment, toys, matrimonial,
etc.
 Place:-All person can buy/sell used/new items by
giving free ad and also premium ad (refundable) in the
quikr site.
 Promotion:- Ranveer singh and suriya are the brand
ambasadar for promotion of the quikr.
 Price:- Quikr giver a strategy called MSP which is
maximum selling price through which we can see the
value of our product.

5. Area and sales force
 In quikr every one can upload free ad in the website.
And also someone can upload premium ad with in rs
58.
 In Bhubaneswar area people post free ad is 21672 in
one month and
• 18450 in 14 days
• 13288 in 7 days
• 8479 in 3 days
• 5290 in 1 days
 It is Grown 5 times as compare to 2013. currently at 30
million customers searching for quikr website.

6. Channels of quikr
Social media marketing
Search engine optimization
E-mail marketing
Display advertisement
Online Public relationship

7. Quikr is doing SMM Strategy to reach target
audience through social media sites like :-
facebook, twitter, blogger, linkedin, youtube, etc.
the main purpose of doing that are:-
Create social media channel
Distribute text, photo, video and audio on social
media
Stay touch with your client
Brand your company
Evaluate analysis result

8. 367 Videos, 32,084 subscribers
500,106 followers
2,816,908 followers, 2,828,609 likes
107 posts, 20.3 k followers
30.2 k followers
32,193 followers

9. STP
Segment :- Low-middle income customer segment
Target Group :- low-middle income customers
Positioning :- One stop store to buy and sell almost
everything

10. Search engine
On page optimization
Creation of unique
Accurate page title
Creation of proper meta data
Creation of mobile site
Off page optimization
Social networking
Blogs posting
Question answer site

11. E-mail marketing
Quikr is sending commercial or promotional
message or when announcement of special offer
to individual and company using email.
Quikr is giving mail by sold list and current
customer database and also rent a list of email
address from service companies.
The main purpose of sending email is to increase
the relationship with its current previous
customers, to encourage for repeat business,
acquiring new customers or convincing current
customers for purchasing something immediately.

12. Display advertisement
Quikr is doing display advertising on its
websites and also others websites like:-
amazon, flipkart, youtube, facebook, etc.
It includes images, video, flash text when we
click on the above format it will direct open
quikr websites. And the purpose of doing that
to deliver general message and brand messages
to the visitors.

13. Online Public relationship
 Publishers:-own website, e-publishing company, blog-spot,
Google
 Customer service:-own web, Google, own app, door step
cod
 Social bookmarking:-rediff, google, yahoo, bing
 Social networking:-Facebook, twitter, linked in, instragram
 Video & photo sharing:-YouTube, Google+, BlogSpot
 Search engine:-Google, yahoo, Bing, ask
 Own brand properties:-mobile app, website, products

14. Traffic building
Traffic building means maintain customer
relationship or generate new customer. Quikr
trying to get more customer through these factors
Social media marketing like: Facebook, twitter,
YouTube, google+, linked in, blog spot etc.
Quikr also doing viral marketing by giving
attractive discount in new product & free home
delivery on above rs 500.