OLX is an online marketplace that allows users to buy and sell used goods. It operates in over 105 countries and has over 100 million visitors. On OLX, users can post free classified listings across 11 categories. The company generates revenue through Google Adsense, featured listings, and a custom search engine. It uses technologies like Apache, Dyn, and Ubuntu to power its platform and keep users' transactions secure.

1. OLX
ON LINE EXCHANGE
(where buyers meet sellers)
ASHU GARG
HARLEEN KAUR

2. INTRODUCTION
• OLX is the next generation of free online classified.
• OLX is a global online market place where you can sell and buy any used
or second hand things to/from all over India.
• It was founded by Alec Oxenford, Fabrice Grinda in March 2006.
• CEO of OLX is Amarjit Singh Batra.
• OLX is present in 105 countries and has more than 100 million visitors.
• OLX is now owned by global media and digital company NASPERS.
• OLX India is spread over 1000 cities across in India.

3. FEATURES
• Customer registration is free and can easily sign up.
• Advertisements are free and can be posted in seconds.
• Sponsored Ads feature for better exposure of ads.
• Great diversification of classified ads under 11 categories.
• Facility of using this app on mobile.
• Variety of Languages.

4. FEATURES (contd.)
• Wider Audience.
• Inuitive User Interface.
• Easy to create advertising.
• Product Variety.

5. PAYMENT METHOD
• ATM/Debit Card.
• Paypal.
• Credit Card.
• Gcash.

6. Technology used by OLX
OLX Technologies
Apache - Web Server
UltraDNS neustar - DNS services.
Dyn - Email Services.
SPF - Sender Policy Framework is an open standard specifying a technical
method to prevent sender address forgery.
Google Apps for Business - Web-based email, calendar, and documents for
teams. Now known as Google Apps for Work.
UltraDNS neustar Hosting - Enterprise data hosting services.
Akamai Hosted - Data network CDN provider.
Ubuntu - Server.
jQuery.

7. HOW DOES OLX WORKS ?
• A Parallel system for customers.
• Sellers can upload pictures.
• Sellers decide the price of their product.
• Buyers can browse through the listings.
• Buyers can negotiate directly with the buyer.
• Not a liaison but a catalyst.

8. Where does the Revenue come from?
• Google Adsense.
• Google custom search engine.
• Featured Listings.

9. Business Model of OLX
If we break up the OLX business model into parts, here’s
how it functions:
The Business Model of OLX is actually scale-dependent
The website acts as a classifieds portal where customers can
buy and sell goods
OLX spends large amounts of money in order to garner more
and more user traffic and greater frequency and number of
listings
The high traffic is put to use to earn revenue by monetizing the
number of clicks and searches

10. Security
• Secured socket layer ("SSL") technology is used for
processing payment transactions with third- party service
provider partners, such as PayU, PayPal, and DineroMail.
• Unique customer password and user ID.
• Mandatory verification of Mobile number.

11. Future Scope
• Online trading of New products.
• Can increase the number of categories.
• Can add the option of fair-price.