OLX

E-Commerce PPT
on LX
By :-
Om Prakash Kumar (39)

Presentation Plan
 Introduction to OLX
 Overview of OLX
 About the founders
 Objectives
 Advertising
 Campaigns
 SWOT Analysis
 Market share
 Conclusion
Thanks…

Introduction about
 LX ( n Line eXchange)was
founded by Fabrice Grinda and Alec
Oxenford in march,2006.
 OLX is a c2c model e-commerce
website.
 OLX is present in 105 countries and has
more than 100 million unique visitors.
LX

LX C2C Model
A person wants to sell his iPhone
on OLX

I want to
sell my
phone.
Purchaser
Seller
Both interact to
each other for
selling and
purchasing the
phone
Add on
the
Websit
e
LX C2C
Model Posts an
Add
Saw the
Add
I found the
best choice,
I needed.

Overview
 One of the world’s biggest free online
classified.
 Unique platform for people to buy or
sell items.
 OLX Pakistan is spread across all the
major cities in Pakistan.

Fabrice Grinda
Co-founder of OLX
Internet Entrepreneur &
Investor
Graduated from
Princeton University in
1996

Alec Oxenford
Co-founder of OLX
An Entrepreneur
Completed MBA in
1997 from Harvard
Business School.

On we can:
 Easily design rich ads with pictures.
 Control our selling or buying activity in
My OLX.
 Display our ads on our social
networking profiles.
 Access the site from our mobile.

Objective
s Awareness of the service.
 Awareness of the brand.
 Higher Market Share.
 Beating the competitors and
remain at top.

Advertising
 OLX used different advertising
techniques to gain popularity among
people.
 Online media like Facebook, google
ads etc.
 Marketing Campaigns

Campaign: Ghar Baithe
Kamao
Objective: Things lying ignored in your house may
be useful to someone else and can become a
profitable means for you to earn some cash by selling
them through OLX!.

Campaign: “Extra saman, eXtra
Paisa!”

Campaign: “Make your phone a
SELL phone!”

Campaign: “bech de!”
OLX has started a new campaign namely “bech de!” in
which they released new TV commercials so as to attract
more number of fans.

SWOT analysis is a method for
analysing a business, its resources, and
its environment.

Swot
Analysis
STRENGTH:
• Easy availability of products that the
customer needs at good cost .
• Easily designed website with rich and
colorful listings with pictures and
videos.
• We can view OLX in our local
language.

WEAKNESS:
• No assurance of quality.
• Fraud is possible.
• Unskilled work force.
• Not registered in Stock
exchange.
• Transportation is slow.
• Some people posts fake ads

OPPORTUNITY:
• People who want to buy can buy the
products according to their needs.
• Sellers gets millions of buyers so they
can sell products easily & gets good
benefit.
• Jobs are also available.
• Real estate property is also available.

Market share
 Managed to capture 60% of the online
classified market share.
 Estimated site value is $4,925,349.61
 Daily page views are 9,036,610 which
should earn $5,816.00/day from
advertising revenue.
 OLX mobile apps have exceeded 3.2
million apps downloads in Pakistan.

Has LX achieved its objectives?
Bounce Rate decreased from 60% to less than
40%
2 to 4 million unique visitors every month as
compared to 1 million in 2010
Increased social media presence – Above 5.5
million Facebook fans.
Managed to be Pakistan`s largest free online
classified website.

Conclusion
Successful campaigns
Attracted many users
Outperformed most competitors
Has the ability to be Pakistan’s No. 1
Online Classified Website

OLX

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