SlideShare a Scribd company logo
-Maitri Borundia
MAITRI BORUNDIA
• Indian classified advertising platform
• Headquartered in Bangalore
• Ad listings in over 1,000 cities in India
• Categories such as mobile phones, household goods, cars, real
estate, jobs, services and education
• Backed by Matrix partners India, Omidyar Network, Norwest
Venture Partner, Nokia Growth Partner, Warburg Partner and ebay
Inc.
• On January, 2016- acquired the real estate portal
commonfloor.com
• Revenues grew to Rs 24.8 crore (Rs 284 million) from Rs 20 crore
(Rs 200 million)
• Quikr was valued at $900 million as ‘Unicorn’
INTRODUCTION
MAITRI BORUNDIA
Founder’s Profile
Pranay Chulet- Founder
• Undergrad from IIT, Delhi
• MBA from IIM, Calcutta
• Joined Procter & Gamble
• Later worked for Mitchell Madison Group, WalkerDigital,
Pricewaterhouse Coopers and Booz Allen Hamillton
• Quikr was formerly known a kijiji.in with Jiby Thomas
MAITRI BORUNDIA
• Focusses on both C2C (consumer to consumer) and
B2C (business to consumer) model
• C2C model helps connecting individual buyers and
sellers
• B2C model help small businesses grow
BUSINESS MODEL
MAITRI BORUNDIA
Revenue
Model
Online Ads
Company list their ads with Quikr similar to
Google Ads
Premium
Lists
Much cheaper than print or media ads.
The pricing strategy differs from category to
category
Lead
Generation
Small businesses in categories like real estate
and automobiles want to expand their
business via advertising and here we provide
them with leads.
MAITRI BORUNDIA
• Five key business segments—
automobiles, real estate, jobs, services and customer-to-customer
sales
• Focus on explore new sources of revenue
• Account for about 90% of the 10 million listings on the platform.
VERTICALIZATION- EXPANSION
MAITRI BORUNDIA
• Close to 2.5 million active candidate profiles
• Over 1.6 million entry-level jobs listed
• Missed call service to connect workers with recruiters on its
platform.
New Vertical- Quikr Jobs
MAITRI BORUNDIA
• A separate vertical for local-services
• Lists home-services providers in 11 categories
• Home help, repairs, internet installations and tiffin services
• Spread across 16 cities.
Quikr Services
MAITRI BORUNDIA
COMPETITOR ANALYSIS
MAITRI BORUNDIA
• Build on its mobile business that will form an important part
of its growth
• Plans to expand to more cities and cover more categories in
the horizontal classifieds space
• Make significant investments in its product and technology
• Continue to market more aggressively
• Moving to job provider market
FUTURE PLANS
MAITRI BORUNDIA
Thank You
MAITRI BORUNDIA

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Quickr | By Lemon Entrepreneurs

  • 2. • Indian classified advertising platform • Headquartered in Bangalore • Ad listings in over 1,000 cities in India • Categories such as mobile phones, household goods, cars, real estate, jobs, services and education • Backed by Matrix partners India, Omidyar Network, Norwest Venture Partner, Nokia Growth Partner, Warburg Partner and ebay Inc. • On January, 2016- acquired the real estate portal commonfloor.com • Revenues grew to Rs 24.8 crore (Rs 284 million) from Rs 20 crore (Rs 200 million) • Quikr was valued at $900 million as ‘Unicorn’ INTRODUCTION MAITRI BORUNDIA
  • 3. Founder’s Profile Pranay Chulet- Founder • Undergrad from IIT, Delhi • MBA from IIM, Calcutta • Joined Procter & Gamble • Later worked for Mitchell Madison Group, WalkerDigital, Pricewaterhouse Coopers and Booz Allen Hamillton • Quikr was formerly known a kijiji.in with Jiby Thomas MAITRI BORUNDIA
  • 4. • Focusses on both C2C (consumer to consumer) and B2C (business to consumer) model • C2C model helps connecting individual buyers and sellers • B2C model help small businesses grow BUSINESS MODEL MAITRI BORUNDIA
  • 5. Revenue Model Online Ads Company list their ads with Quikr similar to Google Ads Premium Lists Much cheaper than print or media ads. The pricing strategy differs from category to category Lead Generation Small businesses in categories like real estate and automobiles want to expand their business via advertising and here we provide them with leads. MAITRI BORUNDIA
  • 6. • Five key business segments— automobiles, real estate, jobs, services and customer-to-customer sales • Focus on explore new sources of revenue • Account for about 90% of the 10 million listings on the platform. VERTICALIZATION- EXPANSION MAITRI BORUNDIA
  • 7. • Close to 2.5 million active candidate profiles • Over 1.6 million entry-level jobs listed • Missed call service to connect workers with recruiters on its platform. New Vertical- Quikr Jobs MAITRI BORUNDIA
  • 8. • A separate vertical for local-services • Lists home-services providers in 11 categories • Home help, repairs, internet installations and tiffin services • Spread across 16 cities. Quikr Services MAITRI BORUNDIA
  • 10. • Build on its mobile business that will form an important part of its growth • Plans to expand to more cities and cover more categories in the horizontal classifieds space • Make significant investments in its product and technology • Continue to market more aggressively • Moving to job provider market FUTURE PLANS MAITRI BORUNDIA