OLX, founded in 2006, is a leading global online marketplace operating in 45 countries, primarily focused on classified ads for goods and services. The platform facilitates offline transactions, allowing it to bypass issues related to payment infrastructures across markets, and has implemented aggressive marketing strategies including social media campaigns and television ads. By 2014, OLX was experiencing significant user engagement with 200 million monthly active users and 25 million listings.

1. OLX
By:
ANIRUDDHA
GUJAR

2.  OLX, founded in 2006, is a global online marketplace, operating
in 45 countries, and is the largest online classified ads company
in India, Brazil, Pakistan and Poland.
 The OLX marketplace facilitates buying and selling services and
goods such as electronics, furniture, household goods, cars and
bikes. OLX had 11 billion page views, 200 million monthly active
users, 25 million listings, and 8.5 million transactions per month
till 2014.
 Payments between buyer and seller are made offline, so OLX does
not have to deal with varying payment infrastructure availability
in each of its markets

3.  OLX has adopted an aggressive marketing policy so as to make people aware
of the advantages of buying and selling on OLX. It has used every available
advertising medium to its advantage. The company has invested heavily in
advertising via electronic media and its ads have found a widespread audience
in television.
 OLX is in the business of free classifieds. A buyer and seller generally make
offline payment and hence OLX does not deal with various payment
infrastructures.
 It has launched ad campaigns on social media platforms like Twitter, YouTube
and Facebook. OLX also advertises via print media in local newspapers. Some
of its descriptive taglines in India are Bech De, Wedding Gift, Neighbour’s Envy,
Ghar Baithe Kamao, and Badi Badi Baatien.

4. FACEBOOK
 Contest Announcements with
hashtags such as
#OLXBreakupSong#contest
 Updates on New Offers
 Contact No.for Support and
Assistance
 Average response per post 50-
300
TWITTER
 Updates on New Offers with eye
grabbing images as well as
videos occasionally
 Sharing pictures of customers
who have used the service,To
attract more customers
 Using Hashtags such as
#OLXBreakupSong
#OLXBreakupTwist#contest
#SixMonthBreakupChallenge