Flipkart will onboard 10,000 new sellers for its festive season sale through a new program offering free services to help sellers establish an online presence. Flipkart also announced its second Big Billion Sale from October 13-17 featuring discounts on over 70 categories. Other e-commerce news included Snapdeal launching a training program for sellers, Freecultr planning a mobile app for custom t-shirt design and sales, and Connect India partnering with common service centers for last-mile rural delivery.

1. © Gyan Research and Analytics Pvt. Ltd., 2015 1
Industry News
 Flipkart to onboard 10,000 new sellers for festive season
Through its new initiative, 'Turbo Charge', Flipkart expects 10,000 new sellers to join its ecommerce
platform this festive season. The programme will offer a range of services for a trial period of 30-days
within which to establish their online presence. Under the initiative, services such as operations and
account management support, cataloguing and listing support, ad credits and end-to-end services from
full service agencies (FSAs), worth nearly INR 10,000, will be offered for free. The idea is to quickly
onboard sellers and to give them various ecosystem services, thereby encouraging them to quickly start
selling and growing on the platform.
 Flipkart announces second 'Big Billion Sale'
Flipkart has announced its second Big Billion Sale to be held from October 13 - 17. The app-only event will
offer huge discounts and exciting offers on more than 70 product categories. Customers will be invited to
shop across a range of categories in the five-day long shopping festival, where Myntra will also participate
to present products from iconic fashion brands at a never-before prices. The sale will involve more than
40,000 sellers across all categories. The company has improved its technology and supply chain support to
facilitate customers during the mobile shopping spree.
 Snapdeal launches programme for sellers
Snapdeal has launched the SD Advisor Programme to assist its two lakh sellers in business management
through personal advisors. The programme is part of Snapdeal's USD 200 million investment for building a
digital ecosystem for the small and medium businesses (SMBs). It will provide free customised as well as
multimodal training for sellers. The training will help SMBs to tackle technological, awareness-led,
financial and other business challenges. The company declared that sellers who had participated in the
earlier six-month pilot project, had witnessed 50 percent faster growth rate in business volumes as
compared to non-participant sellers.
 Freecultr to launch mobile app
Freecultr, a Gurgaon-based crowd-sourced platform, will launch a mobile app for T-shirt design and sales
in December. This will allow Smartphone users to upload photographs on a T-shirt. The on-demand T-
shirts will take 10 minutes to go from ideation to retail. This move is an extension of the Freecultr Express
initiative, which was launched in March this year.
 CloudBuy offers global e-commerce platform to Indian firms
E-procurement firm cloudBuy, specialised in company formation and spend analysis, launched its global e-
commerce solutions for Indian businesses to promote their products and services online, globally. The
company has tied-up with the Confederation of Indian Industry (CII) to support the latter’s 8000 members
in their business growth in India and worldwide. UK Trade and Investment (UKTI) is supporting in the
promotion of the brand in forums and summits, while UK-India Business Council (UKIBC) is helping in the
interconnection between the British and Indian companies in order to facilitate trade.
Ecommerce News
September 26, 2015 – October 2, 2015

2.  Connect India, CSCs partner for e-commerce rural delivery
Bengaluru-based logistics start-up, Connect India is building a new model to help e-commerce firms to
reach out to rural areas and smaller towns through the use of common service centres (CSCs) and local
kirana stores. The CSCs will help rural people to avail hassle-free e-governance services, as formulated by
the Department of Electronics and Information Technology (DeitY). There are nearly 130,000 active CSCs
across the country. Connect India will independently tie up with these CSC entrepreneurs to act as the
last mile delivery unit; it has already partnered with around 600 CSCs. The company is aiming to scale this
up to around 10,000 by the end of the current financial year.
Investment News
 InMobi raises USD 100 million from US-based lenders
InMobi – the mobile adtech company - has raised new debt to the tune of USD 100 million from a
syndicate of US-based lenders led by Tennenbaum Capital Partners. The company has received USD 60
million, out of which USD 40 million will be used to pay off last year’s debt to Hercules Technology
Growth Capital (HTGC). It has also raised debt from Triple Point Capital and Silicon Valley Bank over the
past few years.
© Gyan Research and Analytics Pvt. Ltd., 2015 2
Ecommerce News
September 26, 2015 – October 2, 2015
Weekly Snapshot
Source: Statista.com
Ecommerce Sales in India
Year Sales in USD billion
2012 2.31
2013 3.59
2014 5.30
2015F 7.69
2016F 10.68
2017F 14.18
2018F 17.52

3. © Gyan Research and Analytics Pvt. Ltd., 2015 3
Ecommerce News, September 26, 2015 – October 2, 2015
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