Quikr India Private Limited operates a classifieds website that enables people within cities to connect, trade, and help each other. Founded in 2008, Quikr focuses on consumer-to-consumer and business-to-consumer models. It generates revenue from premium listings and lead generation for small businesses. Quikr has experienced rapid growth and aims to reach more users through its mobile apps and expanding to new cities while investing in its products and marketing aggressively.

2. Company Profile
 Quikr India Private Limited operates as a community classifieds
Website.
 The company enables people in the same city to meet, trade, share ideas,
and help in various areas, such as household goods, cars and bikes,
services, real estate, jobs, and matrimonial.
 The company was formerly known as Kijiji India Private Limited and
changed its name to Quikr India Private Limited in June, 2008.
 The company was incorporated in 2005 and is based in Mumbai, India.
 Quikr India Private Limited is a former subsidiary of eBay Inc.

3. Start Up
 Founded in 2008 by Pranay Chulet and Jiby Thomas, Quikr was originally
started as Kijiji India.
 Quikr was launched because they saw the need for a place where the local
community within a city could come together, meet, trade and help each
other in many ways.
 To date, the firm has raised $50 million in five rounds of funding from
Warburg Pincus, Norwest Venture Partners, Matrix Partners India, Nokia
Growth Partners, Omidyar Network and eBay.
 Recently, its co-founder Jiby Thomas quit to launch a digital marketing
company called Web Butter Jam.

4. Business Model
 www.Quikr.com focuses on the consumer to consumer (C2C) model as
well as the business to consumer (B2C) model, both of which work very
well for Quikr.
 While the C2C model helps connect individual buyers and sellers, the
idea behind the B2C model is to help small businesses grow their
businesses on the strength of our platform.
 They Say “Our site takes care of one of the key challenges SMBs face in
India - marketing.”
 Three Major Source for customer base
1. word of mouth
2. search engines
3. marketing

5. Advertisements
 IPL Auctions
 IPL Spot Fixing
 Superman

6. Revenue Model
 There are two different ways of looking at this business; one is the
media business, where you basically take money from advertisers.
 Second is where you get a little closer to the transaction, and still not
getting in the way of it. That’s when you start looking at featured
listings or leads for small businesses.
 Quikr is testing customer leads.
 Now Quikr is drawing over half of its revenue from premium listing &
lead generation for businesses.

7. Stage of Growth
 Grown 5 times in terms of $ in 2013.
 Currently growth is accelerating and the annual figures will be in
double digit in million dollars…. And its just a START!
 Currently at 30 million page views

8. Growth Strategy
 They are aspiring to reach 100 million unique marks in 2 – 3 years of
time.
 Quikr helps small enterprises like tiffin services and travel agents to
grow their business.
 It also helps women entrepreneurs launch their businesses, helps
students locate education opportunities and get employment.
 And along the way, it has evolved its business model as well.
 Focused on growing our user base to focusing on user base growth
as well as monetisation

9. Quikr VS OLX
 The fight for supremacy in the online classifieds space has
intensified recently, with aggressive mass media marketing of the
two key players – OLX and Quikr.
 The companies
 The sites
 Mobile apps

10. What's Next ?
 Build on its mobile business that will form an important part of its
growth
 Plans to expand to more cities and cover more categories in the
horizontal classifieds space
 Make significant investments in its product and technology
 Continue to market more aggressively
 Moving to job provider market

11. Thank You