This document provides an overview of OLX, a global online marketplace operating in several countries. It discusses OLX's history, launch in 2006 as Sulit.com in the Philippines, categories of products available, how it raises funds, pricing and payment methods, delivery mechanisms, competitors, and future plans to increase penetration in various markets. The document also includes short video advertisements from OLX.

2.  INDEX
1) INTRODUCTION
2) MAIN BUYING AND SELLING
3) HOW THE ORGANISATION RAISE FUNDS
4) PRICING AND SELLING
5) HOMEPAGE & COUNTRIES WHERE THERE ARE ACCESS TO OLX
6) BRANDS AND PRODUCTS
7) PAYMENT METHODS AND SERVICES
8) DELIVERY MECHANISM & EXCHANGE MECHANISM & GRIEVANCES
REDRESSAL MECHANISM
9) REVENUE AND GROWTH
10) COMPETITORS
11) PRODUCT SPECIFICATIONS AND TESTING
12) SPECIAL AD VIDEOS FROM OLX
13) SEVEN LITTLE THINGS TO CONSIDER.
14) FUTURE PLANS OF OLX

3. OLX.ph is a classified ads website that is now
an online marketplace for “buying and selling “
of variety of goods, products and services
 Under categories as
• Real estate
• Automotive
• Careers
• Business products and services
• Many more
 It was launched on 11 September 2006
 It was named SULIT.COM
 Which means “Super Low Internet Trading”
 The word sulit comes from Filipino which
means “worth it” In English

5.  Regular buying and selling
 Appliances
 Arts and handicrafts
 Audio and video electronics
 Books and other publications
 CD’s, DVD’s and BLURAY discs
 Clothing accessories
 Computers
 Furniture
 Health and Beauty
 Office and School supply
 Gardens and Outdoors
 Phones and handhelds
 Sports goods
 Tools, Generators and Accessories
 Video Games, toys and related
items
 Many more(collectibles e.g. coins)
 Business services and products

6.  HOW THE COMPANY RAISE FUNDS?
 Advertise the service effectively and get everyone know about it.
 Beat competitors, dominate the market by trustworthy , easy,
effective, quick services.
 Improving the customer relation and sale by providing customers
what they prefer.
 Introduce paid advertise as it generate large revenue to recoup the
investment.
 They can afford the above step without more revenue they are now
to grab market share so to get maximum market to their side.
 The have many outside investors for there investment.
 People would like to learn how to make money from such site and
are ready to invest money on them.

7.  OLX is an Argentinian global online marketplace, operating
 The largest online classified ads company
in India, Brazil, Pakistan, Bulgaria, Poland,
Portugal and Ukraine

8.  Selling and Pricing

10.  Thus OLX does not price the product its done by sellers
 Thus it’s a satisfactory pricing strategy.
 Buyers and sellers can chat and bargain on the prices.

11.  Brand depends on customers post

12.  Payment methods
 Credit card (via Peso pay)
 PayPal.
 Credit card (via PayPal)
 ATM / Debit Card (via Peso
pay)
 Gcash
 Cash on delivery

13. Delivery mechanism & exchange mechanism
Grievance & redressel mechanisms
 OLX is a platform, where seller and buyer deals if you like to buy any of the
products that listed in you can call or send massage to the seller to show interest.
After that it`s between you and seller.
 If the seller want to give it to courier then you will have to pay for delivery. A
distance seller like. If the seller is local for you, then hand to hand selling doesn't
need it. Generally it's a hand to hand buying and selling

14.  Revenue and Growth
 OLX, Quikr or any other eCommerce sites get
huge traffic flows every day and millions of
unique visitors every month. So displaying
AdSense ads on every page gives a decent
amount of money.
 During the period, OLX reported total revenue
of R58.7 crore, 50% up from R39 crore in the
previous year. The company earned R58.4
crore via operations
Amarjit Singh Batra

15. competitors

16. Product specifications and testing

17. Buy on the new OLX app - Its
that simple.mp4
OLX Mundi-Dance.mp4
Special ad videos from OLX

18. Here is a list of seven little things to
consider.
 Close Out Slow-moving Products
 Upsell and Cross-sell
 Add Live Chat
 Add a Phone Number
 Proofread Your Website
 Offer Free Shipping
 Send Thank You Cards

19. Increase in e commerce business future
 Future plans of OLX
 objective is to increase the penetration of
classifieds market.
 reinforcement in various languages.
 both the communications included into
our campaigns. (sellers and buyers)
 working on digital ads more as compared
to TV ads.
 part of technology boom and learn things
from it.
 Our CRS analysis and SWOT analysis.

20. PRIYA
VIJESH
ROHINI
VIJAY
MANOJ