This presentation summarizes OLX, an online classifieds company. It discusses OLX's founders, objectives of increasing awareness and market share, advertising campaigns like "Ghar Baithe Kamao" and "bech de!", and SWOT analysis. OLX has managed to capture 60% of Pakistan's online classified market share and exceeded expectations for unique visitors and mobile app downloads. The presentation concludes OLX has been successfully achieving its objectives through effective campaigns and outperforming competitors to become Pakistan's largest free online classified website.

2. Presented to:
MAM SANA
Dept: Information
Technology (IT)
Presented by:
Muhammad Umair
Muhammad Nabeel
Amir Mustafa
Ali Hussain
Email:ashir233@gmail.com
Government Post Graduate
College Samanabad Faisalabad

3. Presentation Plan
E-Commerce
Types of E-Commerce
Introduction to OLX
Overview of OLX
About the founders
Objectives
Advertising
Campaigns
SWOT Analysis
Market share
Conclusion
Source of information

4. What is E-Commerce??
Full form is Electronic
Commerce.
Buying and selling of good
and products over
internet.
Effective way of
conducting business.

5. Types of E-Commerce
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

6. LX ( n Line eXchange)was
founded by Fabrice Grinda and Alec
Oxenford in march,2006
OLX is present in 105 countries and has
more than 100 million unique visitors.
Introduction about LX

7. One of the world’s biggest free online
classified.
Unique platform for people to buy or sell
items.
OLX Pakistan is spread across all the major
cities in Pakistan.
Overview

8. Fabrice Grinda
Co-founder of OLX
Internet Entrepreneur & Investor
Graduated from Princeton
University in 1996

9. Alec Oxenford
Co-founder of OLX
An Entrepreneur
Completed MBA in 1997
from Harvard Business
School.

10. On one can:
Easily design rich ads with pictures.
Control your selling or buying activity in My OLX.
Display your ads on your social networking
profiles.
Access the site from his mobile.

14. Objectives
Awareness of the service.
Awareness of the brand.
Higher Market Share.
Beating the competitors and remain at top.

15. Advertising
OLX used different advertising techniques to gain
popularity among people.
Online media like facebook, google ads etc
Marketing Campaigns

16. Online Media Used

17. Campaign: Ghar Baithe Kamao
Objective: Things lying ignored in your house may be
useful to someone else and can become a profitable means
for you to earn some cash by selling them through OLX!.

19. Campaign: “bech de!”
OLX has started a new campaign namely “bech de!” in which
they released new TV commercials so as to attract more
number of fans.

23. Swot analysis
STRENGTH:
• Easy availability of products that the customer needs at
good cost .
• Easily designed website with rich and colourful listings
with pictures and videos.
• We can view OLX in our local language.

24. WEAKNESS:
• No assurance of quality.
• Fraud is possible.
• Unskilled work force.
• Not registered in Stock exchange.
• Transportation is slow.
• Some people posts fake ads

25. Opportunity:
• People who want to buy can buy the products
according to their needs.
• Sellers gets millions of buyers so they can sell
products easily & gets good benefit.
• Jobs are also available.
• Real estate property is also available.

26. Threats: competitors

27. Market share
Managed to capture 60% of the online classified
market share.
Its traffic has grown 55 times in the last 22
months
Crossed half a billion page views in July 2013
OLX mobile apps have exceeded 3.2 million
apps downloads in Pakistan.

28. Has OLX achieved its
objectives?
Bounce Rate decreased from 60% to less than 40%
2 to 4 million unique visitors every month as
compared to 1 million in 2010
Increased social media presence – 2.9 million
Facebook fans.
Managed to be Pakistan`s largest free online
classified website.

29. Conclusion
Successful campaigns
Attracted many users
Outperformed most competitors
Has the ability to be Pakistan No. 1 Online Classified
Website

30.  http://designxon.com/advertising/olx-tv-campaign-where-buyers-meet-
sellers
 http://en.wikipedia.org/wiki/OLX
 http://creativeoverflow.net/olx-india-makes-waves-with-tv-ad-campaigns/
 http://www.indiantelevision.com/mam/marketing/mam/olxin-launches-a-
new-campaign-to-strengthen-its-bech-de-proposition
Source of information

31. Thank You