Digitl marketing olx
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This document discusses the paid, owned, and earned media strategies of OLX, an online classifieds company. It outlines OLX's use of social media like Facebook and YouTube, their mobile app and website, and earned media through reviews and forums. The summary concludes that OLX utilizes a wide range of paid, owned and earned media channels and that their social and owned media help connect buyers and sellers while their earned media provides customer feedback.
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OLX.in - case study presentation
OLX.in is India's largest online marketplace where users can buy and sell a wide range of used goods. Originally founded in 2006, it is now owned by Naspers and has expanded globally. Through social media campaigns in multiple languages, OLX was able to double its website traffic within a year. The campaigns involved blogger outreach, press releases, and Twitter management, generating over 205 million impressions. OLX continues to grow and expand its reach through strategic rebranding of classified sites in other countries.
Olx
OLX is a global online marketplace founded in 2006 that is headquartered in Amsterdam and owned by Naspers. It operates in 45 countries and is the largest online classifieds company in several countries. It allows individuals to buy and sell goods through listings with photos and descriptions. Sellers and buyers negotiate directly through the platform. OLX's main sources of revenue come from Google Adsense on its site, a Google Custom search engine, and fees from featured listings.
Olx
E-commerce refers to business transactions conducted online through electronic means, such as over the Internet. It includes buying and selling of products and services, as well as any transaction involving the transfer of ownership or rights to use goods or services. The major types of e-commerce are business-to-business, business-to-consumer, business-to-government, and consumer-to-consumer. OLX is an online classifieds company that provides a platform for users to buy and sell locally in their area through online and mobile listings. As an e-commerce company, a SWOT analysis can assess OLX's strengths, weaknesses, opportunities, and threats.
Olx
OLX is an online classifieds platform present globally with over 260 million monthly active users. Founded in 2006, it is now the #1 classifieds app in 17 countries. OLX India's objectives include growing awareness of its service and brand. It uses a variety of marketing strategies like TV, outdoor, and social media advertising. Popular campaigns include "Bech De" from 2011 and "Mundi Dance" from 2016. OLX faces competition from platforms like Quikr.
Olx
OLX is an online classifieds marketplace founded in 2006 that operates in over 40 countries. It allows individuals to sell goods by uploading photos and descriptions and connects buyers and sellers through its online portal. OLX makes money primarily through advertising such as Google Adsense on its pages, sponsored links, and allowing sellers to feature listings. By focusing on developing markets with large opportunities, OLX continues to grow its user base and monetize the traffic through digital advertising.
Olx and its working algorithm
OLX is a global online marketplace operating in 45 countries. It is the largest online classifieds company in India, Brazil, Pakistan, Poland, Portugal and Ukraine. OLX allows users to post classified ads to buy and sell a variety of items including cars, real estate, jobs, and other goods and services. It provides features like Google Adsense advertising and featured ads. Users can easily search for items by location, keywords, category, brand and price range. OLX also has algorithms that sort search results based on these criteria.
OLX.ppt
OLX is an online classifieds marketplace that operates local marketplaces accessible through the internet and mobile apps. Originally founded in 2006, it is now owned by Naspers and operates marketplaces in over 100 countries connecting buyers and sellers. In the Philippines, OLX started as Sulit.com.ph in 2006, which was a classifieds website for Filipinos to buy and sell a wide variety of goods and services. In 2014, Sulit.com.ph was acquired and rebranded as Olx.ph by OLX.
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OLX.in - case study presentation
OLX.in is India's largest online marketplace where users can buy and sell a wide range of used goods. Originally founded in 2006, it is now owned by Naspers and has expanded globally. Through social media campaigns in multiple languages, OLX was able to double its website traffic within a year. The campaigns involved blogger outreach, press releases, and Twitter management, generating over 205 million impressions. OLX continues to grow and expand its reach through strategic rebranding of classified sites in other countries.
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OLX is a global online marketplace founded in 2006 that is headquartered in Amsterdam and owned by Naspers. It operates in 45 countries and is the largest online classifieds company in several countries. It allows individuals to buy and sell goods through listings with photos and descriptions. Sellers and buyers negotiate directly through the platform. OLX's main sources of revenue come from Google Adsense on its site, a Google Custom search engine, and fees from featured listings.
Olx
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Olx
OLX is an online classifieds platform present globally with over 260 million monthly active users. Founded in 2006, it is now the #1 classifieds app in 17 countries. OLX India's objectives include growing awareness of its service and brand. It uses a variety of marketing strategies like TV, outdoor, and social media advertising. Popular campaigns include "Bech De" from 2011 and "Mundi Dance" from 2016. OLX faces competition from platforms like Quikr.
Olx
OLX is an online classifieds marketplace founded in 2006 that operates in over 40 countries. It allows individuals to sell goods by uploading photos and descriptions and connects buyers and sellers through its online portal. OLX makes money primarily through advertising such as Google Adsense on its pages, sponsored links, and allowing sellers to feature listings. By focusing on developing markets with large opportunities, OLX continues to grow its user base and monetize the traffic through digital advertising.
Olx and its working algorithm
OLX is a global online marketplace operating in 45 countries. It is the largest online classifieds company in India, Brazil, Pakistan, Poland, Portugal and Ukraine. OLX allows users to post classified ads to buy and sell a variety of items including cars, real estate, jobs, and other goods and services. It provides features like Google Adsense advertising and featured ads. Users can easily search for items by location, keywords, category, brand and price range. OLX also has algorithms that sort search results based on these criteria.
OLX.ppt
OLX is an online classifieds marketplace that operates local marketplaces accessible through the internet and mobile apps. Originally founded in 2006, it is now owned by Naspers and operates marketplaces in over 100 countries connecting buyers and sellers. In the Philippines, OLX started as Sulit.com.ph in 2006, which was a classifieds website for Filipinos to buy and sell a wide variety of goods and services. In 2014, Sulit.com.ph was acquired and rebranded as Olx.ph by OLX.
Olx
OLX is an online marketplace that allows users to buy and sell used goods. It operates in over 105 countries and has over 100 million visitors. On OLX, users can post free classified listings across 11 categories. The company generates revenue through Google Adsense, featured listings, and a custom search engine. It uses technologies like Apache, Dyn, and Ubuntu to power its platform and keep users' transactions secure.
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OLX changed consumer involvement in India's scrap market by creating an online marketplace for used goods. It educated consumers about selling used items online through various campaigns. A study found that Indians stockpile unused goods due to emotional attachment or hoping to use them later. Many sell goods online to upgrade items or due to space constraints. Consumers buy used since it is cheaper and offers trusted sellers. OLX's strategies included educating the public, local campaigns, and ensuring a good mobile experience to convert sellers and buyers.
Olx ppt
This document provides an overview of OLX, a global online marketplace operating in several countries. It discusses OLX's history, launch in 2006 as Sulit.com in the Philippines, categories of products available, how it raises funds, pricing and payment methods, delivery mechanisms, competitors, and future plans to increase penetration in various markets. The document also includes short video advertisements from OLX.
Marketing strategy for OLX
DO STUDY THIS PPT TO KNOW FOR KNOWING THE MARKETING STRATEGY. YOU WILL GET GREAT INFORMATION ABOUT IT
Olx.ppt
This document summarizes an advertising campaign by OLX, an online classifieds website, to increase awareness, market share, and beat competitors in India. It discusses OLX's objectives for the campaign and the various ads launched between 2011-2012 with concepts like selling old items, introducing products for families, and countering a competitor's real estate campaign. The summary concludes that the campaigns successfully increased OLX's online presence and performance in India, though it remains the country's second largest classifieds site behind competitor Quikr.
Case study olx
OLX is an Indian e-commerce company that represents the customer to customer (C2C) model. It allows for easy posting of ads with photos and videos. Users can control their buying and selling activities through the 'My OLX' section. Key processes include the C2C process where customers meet to sell products, buying items by contacting sellers, and selling by posting listings. OLX provides advantages over physical markets by easily posting rich ad designs with media and regulating transactions through My OLX. The site could be improved by adding personalized emails, live chat, and more seller information.
Olx
OLX was founded in 2006 by Fabrice Grinda and Alec Oxenford and is now owned by Naspers. It is one of the world's largest free online classified platforms present in over 100 countries. In India, OLX allows people to easily buy and sell items across 1000+ cities. The co-founders graduated from Princeton and Harvard Business School. OLX aims to increase awareness, market share, and beat competitors through online advertising on platforms like Facebook and Google as well as marketing campaigns. Under CEO Amarjit Batra, OLX India has captured 60% of the online classified market share.
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This presentation summarizes OLX, an online classifieds company. It discusses OLX's founders, objectives of increasing awareness and market share, advertising campaigns like "Ghar Baithe Kamao" and "bech de!", and SWOT analysis. OLX has managed to capture 60% of Pakistan's online classified market share and exceeded expectations for unique visitors and mobile app downloads. The presentation concludes OLX has been successfully achieving its objectives through effective campaigns and outperforming competitors to become Pakistan's largest free online classified website.
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The document discusses OLX, an online classified advertising platform. It was founded in 2006 in India and has expanded to 105 countries. OLX allows users to buy and sell goods and products over the internet. The document outlines OLX's business model and categories, describes its founders, campaigns to increase awareness and market share, and analyzes its strengths, weaknesses, opportunities and threats. It concludes that OLX has been successful in achieving its objectives of growing awareness and becoming India's largest online classified website.
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The document outlines an email marketing campaign for the brand OLX, consisting of a welcome series of four emails. The first email introduces the brand, the second builds trust by highlighting OLX's safety, the third communicates different ways customers can engage with OLX, and the fourth aims to increase customer lifespan by promoting the variety of products that can be sold on the platform.
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Quikr is India's largest online classified advertising platform that allows users to buy and sell goods and services. Founded in 2008, it is headquartered in Bengaluru and has listings in over 1000 cities across India. Quikr uses celebrities like Ranveer Singh and Suriya to promote its platform and engages in social media marketing, search engine optimization, email marketing and display ads to reach customers and drive traffic to its site.
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Olx
OLX is an online marketplace that allows users to buy and sell used goods. It operates in over 105 countries and has over 100 million visitors. On OLX, users can post free classified listings across 11 categories. The company generates revenue through Google Adsense, featured listings, and a custom search engine. It uses technologies like Apache, Dyn, and Ubuntu to power its platform and keep users' transactions secure.
How OLX changed the consumer involvement in the Scrap Market
OLX changed consumer involvement in India's scrap market by creating an online marketplace for used goods. It educated consumers about selling used items online through various campaigns. A study found that Indians stockpile unused goods due to emotional attachment or hoping to use them later. Many sell goods online to upgrade items or due to space constraints. Consumers buy used since it is cheaper and offers trusted sellers. OLX's strategies included educating the public, local campaigns, and ensuring a good mobile experience to convert sellers and buyers.
Olx ppt
This document provides an overview of OLX, a global online marketplace operating in several countries. It discusses OLX's history, launch in 2006 as Sulit.com in the Philippines, categories of products available, how it raises funds, pricing and payment methods, delivery mechanisms, competitors, and future plans to increase penetration in various markets. The document also includes short video advertisements from OLX.
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DO STUDY THIS PPT TO KNOW FOR KNOWING THE MARKETING STRATEGY. YOU WILL GET GREAT INFORMATION ABOUT IT
Olx.ppt
This document summarizes an advertising campaign by OLX, an online classifieds website, to increase awareness, market share, and beat competitors in India. It discusses OLX's objectives for the campaign and the various ads launched between 2011-2012 with concepts like selling old items, introducing products for families, and countering a competitor's real estate campaign. The summary concludes that the campaigns successfully increased OLX's online presence and performance in India, though it remains the country's second largest classifieds site behind competitor Quikr.
Case study olx
OLX is an Indian e-commerce company that represents the customer to customer (C2C) model. It allows for easy posting of ads with photos and videos. Users can control their buying and selling activities through the 'My OLX' section. Key processes include the C2C process where customers meet to sell products, buying items by contacting sellers, and selling by posting listings. OLX provides advantages over physical markets by easily posting rich ad designs with media and regulating transactions through My OLX. The site could be improved by adding personalized emails, live chat, and more seller information.
Olx
OLX was founded in 2006 by Fabrice Grinda and Alec Oxenford and is now owned by Naspers. It is one of the world's largest free online classified platforms present in over 100 countries. In India, OLX allows people to easily buy and sell items across 1000+ cities. The co-founders graduated from Princeton and Harvard Business School. OLX aims to increase awareness, market share, and beat competitors through online advertising on platforms like Facebook and Google as well as marketing campaigns. Under CEO Amarjit Batra, OLX India has captured 60% of the online classified market share.
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This presentation summarizes OLX, an online classifieds company. It discusses OLX's founders, objectives of increasing awareness and market share, advertising campaigns like "Ghar Baithe Kamao" and "bech de!", and SWOT analysis. OLX has managed to capture 60% of Pakistan's online classified market share and exceeded expectations for unique visitors and mobile app downloads. The presentation concludes OLX has been successfully achieving its objectives through effective campaigns and outperforming competitors to become Pakistan's largest free online classified website.
Olx ppt with its campaign
The document discusses OLX, an online classified advertising platform. It was founded in 2006 in India and has expanded to 105 countries. OLX allows users to buy and sell goods and products over the internet. The document outlines OLX's business model and categories, describes its founders, campaigns to increase awareness and market share, and analyzes its strengths, weaknesses, opportunities and threats. It concludes that OLX has been successful in achieving its objectives of growing awareness and becoming India's largest online classified website.
olx company in details
OLX.in is India's largest online marketplace that allows users to buy and sell used or second-hand goods across India. It was founded in 2006 in the US and launched in India in 2008. OLX has grown significantly, reaching over half a billion page views in July 2013. It aims to unlock unused wealth in India by facilitating the sale of used goods worth an estimated 78,000 crore rupees. While it faces threats from competitors like Quikr and eBay, OLX focuses on metro cities and leverages social media, television, and online ads to market directly to users of all ages and professions.
Email Marketing of OLX
The document outlines an email marketing campaign for the brand OLX, consisting of a welcome series of four emails. The first email introduces the brand, the second builds trust by highlighting OLX's safety, the third communicates different ways customers can engage with OLX, and the fourth aims to increase customer lifespan by promoting the variety of products that can be sold on the platform.
Quikr
Quikr India Private Limited operates a classifieds website that enables people within cities to connect to meet, trade, and help one another. Founded in 2008, Quikr was originally started as Kijiji India to create a local marketplace. The company has since raised $50 million and focuses on consumer-to-consumer and business-to-consumer models. Quikr has grown its annual revenue into the double digits and aims to reach 100 million users in the next few years.
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Quikr is an Indian online classifieds company founded in 2008 that provides services across 160 categories in over 83 cities. It has over 1.8 crore monthly users and millions of ads posted. Quikr is backed by several major investors and is among the top 250 private companies in the world. However, Quikr is losing market share to competitors like OLX as OLX has more efficient routing techniques and generates a higher response rate from users to ads posted. Quikr will need to improve its mobile apps, optimization techniques, and customer support to better compete in the online classifieds business.
AHLLC Case Study: OLX
Abraham Harrison was tasked with boosting global awareness of online classifieds site OLX using social media campaigns. They contacted over 6,000 bloggers in multiple languages and managed OLX's Twitter profiles in different languages. This led to OLX doubling its website traffic in one year from 50 to 100 million unique viewers. The social media campaigns generated over 205 million impressions at a fraction of the cost of paid ads. OLX's co-founder praised Abraham Harrison for increasing OLX's online awareness far more than expected through blogging and social media in English, Spanish and Portuguese.
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Quikr is India's largest online classified advertising platform that allows users to buy and sell goods and services. Founded in 2008, it is headquartered in Bengaluru and has listings in over 1000 cities across India. Quikr uses celebrities like Ranveer Singh and Suriya to promote its platform and engages in social media marketing, search engine optimization, email marketing and display ads to reach customers and drive traffic to its site.
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2) The challenge is to improve Quikr's search functionality by developing a solution that better understands user search intent and displays the most relevant results across Quikr's 140+ categories.
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Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandRecently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Digitl marketing olx
- 1. PAID, OWNED, EARNED MEDIA Prepared by:1. Hard Dave (PGDM 167) 2. Aishwarya Sharma(PGDM 664) 3. Ashwini Pawar(PGDM 772) 4. Deepak Singh (PGDM-2650) 5. Niket Anand (PGDM-2655) 6. Samannay Ambaly(PGDM 512)
- 2. •New York based Internet Company •Co-founded in March 2006 by Internet entrepreneurs Fabrice Grinda and A.C.F. Oxenford in 2006 •Its a unique platform for people to buy or sell items from an array of products & services like cars, electronics, real estate, jobs & more •OLX is used in over 105 countries in 40 languages
- 3. •Tweaked Its You tube Channel • Ads Classified in Face book, Google etc • Along with Internet •Ads in Twitter •Direct Mail Marketing •E-newspapers and online magazines
- 5. •Brochure- detailed local classified •Mobile Application- easily post your ads for free and search for classified ads •Company Website- www.olx.com •Micro sites •Community •Facebook Fan page
- 7. •Websites like WOM, BUZZ,, Viral •Reviews on various Social Networking sites • Blog Reviews •Comments on You tube channels, and Forums
- 9. • • • • • OLX has a wide range of Paid, Owned and Earned media. Social Networking sites create more awareness. Earned media helps OLX to know customer perspective OLX’s owned media separately classifies all major cities. It helps to connect buyers and sellers directly.
- 10. • • • Owned media like mobile apps helps OLX’s customer for easy access to website Earned media:- Forums, Fan pages, Review articles helps to get +ve & -ve aspects as per customers’ view. As per the media marketing of OLX, I would rate it 8/10