OLX was founded in 2006 by Fabrice Grinda and Alec Oxenford and is now owned by Naspers. It is one of the world's largest free online classified platforms present in over 100 countries. In India, OLX allows people to easily buy and sell items across 1000+ cities. The co-founders graduated from Princeton and Harvard Business School. OLX aims to increase awareness, market share, and beat competitors through online advertising on platforms like Facebook and Google as well as marketing campaigns. Under CEO Amarjit Batra, OLX India has captured 60% of the online classified market share.

3. Introduction
Introduction about
about LX
LX ( n Line eXchange) was
founded by Fabrice Grinda and Alec
Oxenford in march,2006.
OLX is now owned by global media and
digital company Naspers.
OLX is present in 106+ countries and has
more than 100 million unique visitors.

4. Overview
One of the world’s biggest free online
classified.
Unique platform for people to buy or sell
items.
OLX India is spread over 1000 cities across
in India.

5. Fabrice Grinda
Co-founder of OLX
Internet Entrepreneur & Investor
Graduated from Princeton
University in 1996

6. Alec Oxenford
Co-founder of OLX
An Entrepreneur
Completed MBA in 1997
from Harvard Business
School.

7. On one can:
Easily design rich ads with pictures.
Control your selling or buying activity in My OLX.
Display your ads on your social networking
profiles.
Access the site from mobile.

9. Objectives
Awareness of the service.
Awareness of the brand.
Higher Market Share.
Beating the competitors and remain at top.

10. Advertising
Olx used different advertising techniques to gain
popularity among people.
 Online media like facebook, google ads etc
 Marketing Campaigns

11. Online Media Used

12. Campaign: Ghar Baithe Kamao
Objective: Things lying ignored in your house may be
useful to someone else and can become a profitable means
for you to earn some cash by selling them through OLX!.

13. OLX INDIA - CEO
AMARJIT BATRA - CEO - OLX INDIA &
HEAD - ASIA,OLX INC.
Previous - eBay India,
Education - Harvard Business School-
Naspers Program

14. EXPERIENCE
CEO - OLX India & Head - Asia, OLX Inc.
{April 2012 – Present (2 years 7 months)}
Country Manager - OLX India & VP of Business
Development, OLX Inc.
{December 2008 – Present (5 years 11 months)}
Head - New Business & Global Trade- eBay India
{September 2004 – November 2008}

15. EDUCATION
Harvard Business School- Naspers Program: General
Management - Strategy, Marketing & Leadership , 2011
Indian School of Business: Exec Program 2008, Strategic
Thinking and Implementation
UBS, Panjab University, Chandigarh: MBA, Marketing,
International Business (1990 – 1992)
Panjab University : B.E., Industrial Engineering 1986 –
1990

16. Market share
Managed to capture 60% of the online classified
marketshare.
Its traffic has grown 55 times in the last 22
months
Crossed half a billion page views in July 2013
OLX mobile apps have exceeded 3.2 Mn app
downloads in India.

17. Thank You