This document contains a SWOT analysis of Quikr.com, an Indian classifieds company. It provides background on the company, noting that it is India's leading horizontal classifieds platform with over 160 categories across 83 cities. The strengths identified include having over 7 million users monthly and offering cheaper online visibility through advertising. Weaknesses include weak R&D, supply chain management, and customer service. Opportunities exist in expanding product categories and markets internationally. Threats include competition from sites like OLX and changing consumer tastes.