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SWOT Analysis of
QUIKR.com

Group Member

Roll no.

Mantasha Mizaj

49

Nehal Mehta

50

Sujit Koladiya

47

Aftab Mandhu

48
Brief Introduction of
Quikr.com

• Quikr.com is India's leading horizontal
classifieds company.
• Formerly known as Kijiji.com, it rebranded
itself in July 2008.
• Currently has 160 categories over 83 cities
across the country.
• Quikr provides the local community in every
city a platform where consumers can
buy, sell, rent, find something and address a
need while doing so, in over 150 categories.
Strengths of Quikr.com
• Among world top 250 Private Companies
• Over seven million users every month

• Huge Advertisement cost
• Offers Faster, Better and Cheaper Online
Visibility.
• Proper feedback and customer loyalty
• Unique Products
• Innovative Culture

• Supply Chain
Weakness of Quikr.com
• Online presentation of information
• Weak R&D
• Weak supply chain management
• Lack of scale
• Not appropriate customer service
• Weak brand
Opportunities of Quikr.com
 Coinage(innovation)
Market can be easily expand by increasing their product categories
Using better services and product mix.

 Come up with own online store
E.g. Can be start own online store with existing business-line.

 Entering in International market.
Can be become global player by liberalise their policy (only 83
cities)

 Start charging for free advertisement to create good
brand.
Threats to Quickr.com
• Bad Economy
By Decreasing the number of potential customers

• International Competition & Substitute Products
like OLX, AMAZON, EBAY

• Change in Tastes
Consumers can change their tastes very quickly.

• Political and Government risk
Thank you...

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Quikrr swot analysis

  • 1. SWOT Analysis of QUIKR.com Group Member Roll no. Mantasha Mizaj 49 Nehal Mehta 50 Sujit Koladiya 47 Aftab Mandhu 48
  • 2. Brief Introduction of Quikr.com • Quikr.com is India's leading horizontal classifieds company. • Formerly known as Kijiji.com, it rebranded itself in July 2008. • Currently has 160 categories over 83 cities across the country. • Quikr provides the local community in every city a platform where consumers can buy, sell, rent, find something and address a need while doing so, in over 150 categories.
  • 3. Strengths of Quikr.com • Among world top 250 Private Companies • Over seven million users every month • Huge Advertisement cost • Offers Faster, Better and Cheaper Online Visibility.
  • 4. • Proper feedback and customer loyalty • Unique Products • Innovative Culture • Supply Chain
  • 5. Weakness of Quikr.com • Online presentation of information • Weak R&D • Weak supply chain management • Lack of scale • Not appropriate customer service • Weak brand
  • 6. Opportunities of Quikr.com  Coinage(innovation) Market can be easily expand by increasing their product categories Using better services and product mix.  Come up with own online store E.g. Can be start own online store with existing business-line.  Entering in International market. Can be become global player by liberalise their policy (only 83 cities)  Start charging for free advertisement to create good brand.
  • 7. Threats to Quickr.com • Bad Economy By Decreasing the number of potential customers • International Competition & Substitute Products like OLX, AMAZON, EBAY • Change in Tastes Consumers can change their tastes very quickly. • Political and Government risk