OLX is a global online marketplace operating in 45 countries. It is the largest online classifieds company in India, Brazil, Pakistan, Poland, Portugal and Ukraine. OLX allows users to post classified ads to buy and sell a variety of items including cars, real estate, jobs, and other goods and services. It provides features like Google Adsense advertising and featured ads. Users can easily search for items by location, keywords, category, brand and price range. OLX also has algorithms that sort search results based on these criteria.

1. OnLineXchnge

3. OLX
• OLX is an Argentinian global online marketplace
• operating in 45 countries
• Is the largest online classified ads company in India, Brazil,
Pakistan, Poland,Portugal and Ukraine.
• It was founded by Fabrice Grinda in 2006.

4. OLX

5. OLX
• We will talk about its
– Business model and
– Alogorithms of sorting
– All data on website

6. Business Model
• Google adsen
• Featured ads

7. Google adsense

8. Sorting & Algorithms

9. OLX
• India
• The company began to aggressively advertise in India in
2011
• It had 60% of the online classified market share in India in
2013, with 80% of usage on mobile
• OLX said 1.5 billion monthly page views were generated
from India in 2014

10. OLX
• Brazil
• OLX create the largest classifieds site in Brazil.
• The company began offering programmatic advertising in
2016
• Accessing 43 million unique visitors and three billion
monthly page views in Brazil.

11. Search Algorithm
• LOCATION
• WHAT TO SEARCH
• THINGS THAT OLX PROVIDES
• FURTHER STEPS OF CATEGORIES
• SELECTION OF BRAND NAME & PRICE RANGE

12. Search Algorithm
• Location:
In the olx searching system it gives us freedom to choose
among different cities.

13. Search Algorithm
• What to search?
Here we have second search bar where we can search by
product name in the selected location that we choosed...

14. Search Algorithm
• Things that olx provides
Mobile/Tablets
Electronics & home appliance
Vehicles
Bikes
Property for sell/Rent
Jobs
Fashion & beauty

15. Search Algorithm
Books & Sports
Animals
Furniture & home decor
kids products

16. Search Algorithm

17. Search Algorithm
• Further steps of categories

18. Search Algorithm
After selecting a specific category we can also add a
specific product name for our ease to find it

19. Search Algorithm
• Selection of brand name and price range:

20. Search Algorithm
We can write the brand name that we want to buy & we can
also put our limit of money in between which we can buy our
product...

21. Search Algorithm

22. Easy to create advertising
•You can choose the appropriate category, enter details about
product, provide details to contact you and then wait for an
interested buyer to contact you.
•There are no third persons involved and it is a direct
connection between buyer and seller.

24. Steps of submit an ad
o Just click on Submit a Free Ad located at the top of
main page.
o Necessary for publish an ad
 Access to Account (Already Existing)
 Connect to other social Account
 Create New Account
 QR code

25. Submit an ad
This lets you skip the account creation process and just
log in with an account you already have.
• Access to Account
• Connect to other social Account

26. • Create Account for better security
Create new Account

27. QR Code
• QR Codes are a vital
marketing tool.
• Direct contact to the
customer and user
feedback.
• QR Codes technology is
easily accessible.

28. Steps of reading QR code
Open the QR Code reader on
your phone.
Hold your device over a QR Code so that it’s
clearly visible within your smartphone’s screen.
If necessary, press the
button.

29. Steps to publish Ads:
Title (This should clearly indicate what you're offering)
Price ( Make sure it reflects the condition of the issuing item)
Contact # ( Provide all relevant information requested under contact details field. Your
OTP request is generated when you enter your phone number)
Your Name (Enter your full name to easily find out)
Description (The more detailed the description will be, the greater the chance for a sale)
Location (Enter the area from where you are offering the ad or service. Don't forget to
add the city name. It will help you fetch more views)
Categories (Choose a relevant category and subcategory)
Condition (All about item’s currant condition)
E-mail (Enter your valid E-mail)
Upload Picture (Gain up to 3 times more responses by including images! Include
a maximum of 12 images.)

30. Submit an ad

31. Submit an ad

32. Ads in each categories:
• Mobiles & Tablets
• Electronics & Computers
• Vehicles
• Home & Furniture
• Pets!
• Books, CDs & Hobbies
• Clothing & Accessories
• Kids & Baby (Products)
• Sports & Health
• Services
• Jobs
• Real Estate
Submit an ad

33. Submit an ad
Add Pictures
of item and
your personal
details here.

34. Variety of languages:
• OLX provide different languages, they support your local
language. In which customers easily understand their
products features, functions and prices etc.
• for example OLX support the Pakistani basic language in
which customers easily buy their product without any
confusion or seller easily sell their products according to
their customer languages.

35. Basic
Features OLX
In which customer Free and
easy sign up.
Sellers Free and easy posting
of their advertisements.
Great selection of classified
ads under 8 major categories.
Sponsored Ads feature for
better exposure of ads.
You can Highlighted your
Ads

36. Tips for Buying 2nd hand items
1. Choose your Seller Wisely
2. Ask for actual Product Photos
3. Inquire about the RFS(Reasons for Selling
4. Knowing the items Condition
5. Deal Locally
6. Select COD(Cash on Delivery
7. Do a Quality Check
8. Trust your Instinct

37. BUY & SELL
• Appliances
• Arts and crafts
• Audio and Video Electronics
• Books and Other Publications
• CDs, DVDs, and Blu-ray Discs
• Clothing and Accessories Collectibles
• Computers
• For Adults Only
• Furniture
• Health and Beauty
• Musical Instruments
• Office and School Supplies
• Outdoors and Gardens
• Pets
• Phones and Handhelds Souvenirs and Giveaways Sports and
Hobbies
• Tools, Generators, and Accessories
• Toys, Video Games, and Related Items
• Other Items
The Buy and Sell category
shows users’ ads that
involve small, everyday
items often used at home,
in the office, outdoors, or for
personal use.
It is further divided into the
following subcategories:

39. BUSINESS PRODUCTS AND SERVICES
• Advertising
• Agriculture and Forestry
• Architecture
• Arts and Entertainment
• Cargo Handling, Courier, and
Remittance
• Construction and Maintenance
• Consulting
• Education
• Engineering
• Finance and Accounting
• Food and Related Products
• Government
• Health Care
• Hospitality, Recreation, Travel and
Tourism
• Human Resources
• Information Technology
• Insurance
• Law
• Marketing and Sales
• Non-Profit
• Publishing
• Real Estate
• Retail
• Science
• Telecommunications
• Others

40. Real State
• Apartment and Condominium
• Commercial and Industrial
• Foreclosed Properties
• House
• Lot, Land, and Farm
• Room and Bed Space
• Other Properties

41. Cars & Automotive
• Motorcycles and Scooters
• Vans and RVs
• Other Vehicle

42. S.W.O.T Analysis of OLX
Strength Weakness
ThreatsOpportunity

43. Strength
• Easily available products that the
customer need at good cost .
• Easily design rich colorful listings
with pictures and videos.
• View OLX in your local language.
• Access the site from your mobile phone.
• Control your selling, buying, and community activity in My
OLX.
• Product can be sell or buy in quick time so time consuming
than traditional way is slow.

44. Weakness
• No assurance of quality.
• Fraud is possible.
• Stock problems.
• Transportation is slow.

45. Opportunity
• People who want to buy can buy the produts that they
exactly need.
• Sellers gets millions of buyers so they can sell products
easily & gets good benefit.
• Jobs can also available.
• Real estate property can also available where customer
required at good price.

46. Threats
• So many companies are there in this field like,eBay.com,
Alibaba.com,Homeshop18.com,etc.
• This competitors has good brand equity.

48. My Account
• Add me on Facebook by
the name of Abdul
Rehman khan…
• Or follow me on Instagram
by the name of
abdulrehman_khann
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