In a market where everyone was trying to sell stuff to their customers, one fine man came up with an idea to give a platform to his consumers to sell. Here's presentation we did for our Entrepreneurship Management course.

2. Presented by:
Siddhi Bhosle
Suyash Birje
Sneha Gohil
Shreya Hundekar
Paritosh Jade
Amod Jadhav

3. Company overview
• Founded in 2006
• Co-founded by Fabrice Grinda and Alec Oxcenford
• 1,200 employees and operates in 150 countries
• 11 billion page views, 30 million listings, and 10 million
transactions
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4. 4
How OLX started ?
• OLX took the Martian Approach to international expansion
• Started with biggest potential market- India
Concept
• Classifieds from newspapers to classifieds on internet
• Similar to eBay and craigslist but improvised for local
markets
• Post a free ad on the site and leave your contact
information aur Bhej Do!

6. 6
Growth and success story
• OLX also does well in countries like Kenya, Nigeria
and South Africa.
• Organic growth was actually more risky than fast-
paced, advertising-fueled growth
• So OLX sold itself to Naspers to fund faster, less
profitable growth with TV advertising.
• The website gets 2.5 billion page-views a month

8. 8
Marketing Strategy
• Using offline advertising media
• Hoardings and banners
• Partnering with cricket teams
• Increasing market share tele ads
• Front- runners with mobility devices
• The company has been using social media

9. 9
Revenue Model
• High click-through-rate
• Being in value-laden categories leads to
high CPM
• Introducing advertisements and paid
listings in 2015-16
• Currently has close to 2.6 million live
commercials

10. 10
Conclusion
• Successful Campaigns
• Attracted many users
• Outperformed many competitors
• Ability to be India’s no.1 online classified website

11. Bech De!
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