OLX, founded in 2006 by Fabrice Grinda and Alec Oxenford, is an online classifieds platform with 1,200 employees operating in 150 countries, achieving 11 billion page views and 10 million transactions. The company focused on the Indian market for international expansion and opted for rapid growth through advertising after selling itself to Naspers. Its marketing strategy includes offline advertising and partnerships, and it has introduced paid listings, leading to significant market share and positioning as India's leading online classifieds site.

2. Presented by:
Siddhi Bhosle
Suyash Birje
Sneha Gohil
Shreya Hundekar
Paritosh Jade
Amod Jadhav

3. Company overview
• Founded in 2006
• Co-founded by Fabrice Grinda and Alec Oxcenford
• 1,200 employees and operates in 150 countries
• 11 billion page views, 30 million listings, and 10 million
transactions
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4. 4
How OLX started ?
• OLX took the Martian Approach to international expansion
• Started with biggest potential market- India
Concept
• Classifieds from newspapers to classifieds on internet
• Similar to eBay and craigslist but improvised for local
markets
• Post a free ad on the site and leave your contact
information aur Bhej Do!

6. 6
Growth and success story
• OLX also does well in countries like Kenya, Nigeria
and South Africa.
• Organic growth was actually more risky than fast-
paced, advertising-fueled growth
• So OLX sold itself to Naspers to fund faster, less
profitable growth with TV advertising.
• The website gets 2.5 billion page-views a month

8. 8
Marketing Strategy
• Using offline advertising media
• Hoardings and banners
• Partnering with cricket teams
• Increasing market share tele ads
• Front- runners with mobility devices
• The company has been using social media

9. 9
Revenue Model
• High click-through-rate
• Being in value-laden categories leads to
high CPM
• Introducing advertisements and paid
listings in 2015-16
• Currently has close to 2.6 million live
commercials

10. 10
Conclusion
• Successful Campaigns
• Attracted many users
• Outperformed many competitors
• Ability to be India’s no.1 online classified website

11. Bech De!
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