Amara Raja Batteries unveiled a new corporate identity in 2010-2011 to mark its 25th anniversary. The new identity, called the Amara Raja Way, showcases the company's five core values - experiences, innovation, excellence, entrepreneurship, and responsibility - represented by different colors. The new logo integrates these values and natural elements to represent a sense of harmony. Amara Raja has established itself as a dominant player in the Indian battery industry through pioneering the use of new technologies like VRLA and expanding metal, introducing innovative products, and consolidating its brand as a 'green battery' manufacturer.
Amara Raja Batteries Ltd (ARBL) was established in 1985 and is the largest manufacturer of lead-acid batteries in India. It has two strategic business units: industrial batteries and automotive batteries. ARBL focuses on the replacement market for automotive batteries due to strong competition in the OEM market from Exide. Branding helps ARBL market automotive batteries, which are a low involvement product, by creating an easily recognizable brand. To increase market share in OEM, ARBL should customize products and meet OEM cost and requirements.
This document provides a summary of a summer training report submitted by Narendra Kumar Koli on a study of sales promotion activities and consumer age on Bharti Airtel's network. It includes an introduction describing the objectives and scope of the study. It also includes sections on Bharti Airtel's company profile, history, vision, governance, competitors, marketing strategy, promotional strategy, and target market segments. The report will analyze collected data on Airtel's sales promotion schemes and consumer retention on networks to determine best practices and opportunities for improvement.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
Tesla is considering expanding into the Indian market. It analyzed India, Vietnam, and South Africa using PESTEL and Porter's Five Forces frameworks. India was identified as the top market due to its large population, GDP growth, government initiatives like "Make in India", and improving factors. Tesla would enter India through a joint venture to mitigate risks. Three strategic locations for setting up operations were identified as Chennai, Sanand, and Manesar. Tesla's strategy would be to partner with a local company, establish a supercharger network, set up local battery and car production, target luxury customers in major cities, and introduce the Model 3. The estimated investment required is outlined.
The document is an acknowledgement by Deepak Saraf thanking various individuals and organizations who supported and guided his 30-day practical training with Bharti Airtel Limited in India. He expresses gratitude to the management of Bharti Airtel for providing the opportunity, to his training supervisor Mr. Ayush Agrawal, and to his college professors Miss Anupriya Shukla and Rashmi Singh for their encouragement and guidance. He also thanks his parents for fostering his interest in this field of study.
A Study of Customer Intension towards E-Vehicles KarthikR188
This document summarizes a study on customer intention towards electric vehicles in India. The study found that while only 6% currently own electric vehicles, most customers see advantages over gasoline vehicles. However, high price is currently a barrier to adoption. Key factors for customers include price, performance, fuel economy and environmental impact. Within 5-10 years, most customers expect electric vehicles could comprise a majority of vehicles owned. Increased availability of charging stations and battery capacity could help drive adoption.
The document provides an overview of Exide Battery, the market leader in batteries in India. It states that Exide has a strong brand equity and wide distribution network. It notes that the replacement battery market is fragmented, with unorganized players accounting for 55% of the market. The document discusses Exide's history and incorporation, its segmentation into automotive and industrial batteries, and its current market share of 45.82% compared to competitors like HBL, Amara Raja, and others.
Indian automobile industry growth, challenges, opportunitiesShailendra Tomar
The document discusses the growth, challenges, and opportunities of the Indian automobile industry. It notes that India will be a major driver of automotive production growth, especially in the important B segment. The industry is expected to become the world's third largest by 2030. However, the industry faces challenges such as suppliers needing to scale up more quickly than in China and having issues with quality, processes, and testing. The government has introduced initiatives to encourage more fuel efficient vehicles and increase foreign investment. Overall the trends point to reductions in trade barriers and a growing market.
Amara Raja Batteries Ltd (ARBL) was established in 1985 and is the largest manufacturer of lead-acid batteries in India. It has two strategic business units: industrial batteries and automotive batteries. ARBL focuses on the replacement market for automotive batteries due to strong competition in the OEM market from Exide. Branding helps ARBL market automotive batteries, which are a low involvement product, by creating an easily recognizable brand. To increase market share in OEM, ARBL should customize products and meet OEM cost and requirements.
This document provides a summary of a summer training report submitted by Narendra Kumar Koli on a study of sales promotion activities and consumer age on Bharti Airtel's network. It includes an introduction describing the objectives and scope of the study. It also includes sections on Bharti Airtel's company profile, history, vision, governance, competitors, marketing strategy, promotional strategy, and target market segments. The report will analyze collected data on Airtel's sales promotion schemes and consumer retention on networks to determine best practices and opportunities for improvement.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
Tesla is considering expanding into the Indian market. It analyzed India, Vietnam, and South Africa using PESTEL and Porter's Five Forces frameworks. India was identified as the top market due to its large population, GDP growth, government initiatives like "Make in India", and improving factors. Tesla would enter India through a joint venture to mitigate risks. Three strategic locations for setting up operations were identified as Chennai, Sanand, and Manesar. Tesla's strategy would be to partner with a local company, establish a supercharger network, set up local battery and car production, target luxury customers in major cities, and introduce the Model 3. The estimated investment required is outlined.
The document is an acknowledgement by Deepak Saraf thanking various individuals and organizations who supported and guided his 30-day practical training with Bharti Airtel Limited in India. He expresses gratitude to the management of Bharti Airtel for providing the opportunity, to his training supervisor Mr. Ayush Agrawal, and to his college professors Miss Anupriya Shukla and Rashmi Singh for their encouragement and guidance. He also thanks his parents for fostering his interest in this field of study.
A Study of Customer Intension towards E-Vehicles KarthikR188
This document summarizes a study on customer intention towards electric vehicles in India. The study found that while only 6% currently own electric vehicles, most customers see advantages over gasoline vehicles. However, high price is currently a barrier to adoption. Key factors for customers include price, performance, fuel economy and environmental impact. Within 5-10 years, most customers expect electric vehicles could comprise a majority of vehicles owned. Increased availability of charging stations and battery capacity could help drive adoption.
The document provides an overview of Exide Battery, the market leader in batteries in India. It states that Exide has a strong brand equity and wide distribution network. It notes that the replacement battery market is fragmented, with unorganized players accounting for 55% of the market. The document discusses Exide's history and incorporation, its segmentation into automotive and industrial batteries, and its current market share of 45.82% compared to competitors like HBL, Amara Raja, and others.
Indian automobile industry growth, challenges, opportunitiesShailendra Tomar
The document discusses the growth, challenges, and opportunities of the Indian automobile industry. It notes that India will be a major driver of automotive production growth, especially in the important B segment. The industry is expected to become the world's third largest by 2030. However, the industry faces challenges such as suppliers needing to scale up more quickly than in China and having issues with quality, processes, and testing. The government has introduced initiatives to encourage more fuel efficient vehicles and increase foreign investment. Overall the trends point to reductions in trade barriers and a growing market.
The document is a project report submitted by Karan Deep Singh for his BBA degree. It provides an overview of his industrial exposure project completed at Bharti Airtel. The first few pages include a title page, student undertaking certifying the original work, and certificates from his guide and the academic director. It then has an acknowledgements section thanking Airtel for the opportunity and his guide for her support. The next section is a preface where Karan introduces the project and discusses the growth of mobile communications. The report then begins discussing Airtel, providing an introduction to the company, the nature of its business including its divisions, ownership pattern and organizational structure.
This document provides information about an internship at Birla Sun Life Insurance. It includes details about the company such as it being a joint venture established in 2000 that ranks among the top 7 private insurers in India. The internship objectives were to study individual investors, the life insurance industry, competitors, and conduct a market survey. It also discusses findings from the survey such as most investors using multiple information sources and preferring short-term investments. The internship provided learning around insurance products and challenges included uncooperative respondents.
This document is a project report submitted by Devishankar Carpenter for their B.Sc. (Hons.) Agriculture & MBA degree. The project examines customer satisfaction with Mahindra & Mahindra Limited in Kota, Rajasthan, India. It includes sections on the company and product profiles, dealer profiles, SWOT analysis, research methodology used, findings, and data analysis. The main research aims to understand customer satisfaction towards Mahindra SUVs in Kota. Primary and secondary research was conducted through questionnaires and sources like websites and magazines. The conclusion is that Mahindra has a good market share for SUVs in Kota and customers are generally satisfied with vehicle design and after-sales services.
Tech Mahindra is an Indian IT company with over 113,550 employees globally. It reported an increase in profit before tax from 2017 to 2018.
The cash flow statement shows a positive cash inflow from operating activities both years as the company generates cash from normal business operations. However, cash outflows from investing activities were higher as the company purchased fixed assets and made investments.
Cash flows from financing activities decreased both years as the company regularly repaid non-current borrowings and current borrowings while maintaining a stable dividend policy by paying out dividends worth Rs. 10,361 in 2018 and Rs. 13,78 in 2017.
This document provides a marketing plan report for Bharti Airtel. It begins with an executive summary of Airtel as a leading telecommunications company operating in 18 countries. The report then discusses Airtel's target market, product offerings, competitive landscape, distribution channels, and a SWOT analysis. It outlines Airtel's objectives to enhance the customer experience. The marketing strategy section covers Airtel's positioning in the market, pricing strategies, distribution approach, and marketing communications. It also discusses Airtel's market research, marketing organization, action plans, budget, and control measures.
A comparative study of Ameron & Exide Battries in AmravatiEduSamosa
The document discusses the battery industry in India, noting that the organized storage battery market is estimated at Rs. 56 billion comprising industrial and automotive batteries. Automotive batteries account for nearly 60% of sales volumes. The automotive battery segment can be further divided into OEM and aftermarket, with OEM constituting about 34% of the segment.
Tata Steel acquired Corus Group in 2007 for $12.04 billion. This made Tata Steel the 5th largest steel producer globally. While some financial analysts argued Tata overpaid, Tata executives believed synergies from technology transfer, 19 million additional production capacity, and $350 million in savings would generate sufficient cash flow to offset acquisition costs. The acquisition provided Tata access to Corus' European markets, talent, and R&D capabilities in automotive and construction sectors. It created one of the world's most geographically diverse steel producers.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
This document provides a profile of Bharti Airtel Limited, one of the largest telecommunications companies in the world. It operates mobile and fixed line services across 19 countries in Asia and Africa. In India, Airtel is the largest mobile service provider with over 164 million subscribers. The company provides 2G and 3G mobile services as well as fixed line, broadband, and DTH television services. Airtel's strategy focuses on maximizing revenue and market share by offering multiple telecommunication services and satisfying customers.
LIC was established in 1956 and is fully owned by the Government of India. It has a large market share and offers a wide range of insurance products. However, it is facing challenges in the southern region of India. To address this, LIC should increase the number of agents, offer higher commissions, and provide free health insurance to attract more customers aged 20-35 years old in the south.
Tata Docomo is a cellular service provider in India operating on the GSM platform as a result of a strategic joint venture between Tata Teleservices and Japanese telecom company NTT Docomo. The document provides an overview of Tata Docomo, including its vision, services offered, areas of operation, and partnership with NTT Docomo to introduce advanced technologies and services to India. Key responsibilities during the internship included understanding Tata Docomo's unique customer service model and activities to improve customer satisfaction.
PPT on TATA motors limited by MohamedArif and his team!!Azim Uchiha
Tata Motors is India's largest automobile company and a leader in commercial vehicles and among the top three in passenger vehicles. It is the world's fourth largest truck manufacturer and second largest bus manufacturer. Tata Motors was founded in 1945 and has manufacturing plants in several Indian cities. It focuses on research and development to produce innovative vehicles that meet customer needs while reducing pollution.
Equity Valuation - Amara Raja BatteriesAbbas Badami
Financial Modelling and Equity Valuation of Amara Raja Batteries with the objective of investments into the company for a long term. Also applying different investment theories (Trading comparable's, Warren Buffet Tenets, FCFF & FCFE) to establish the true price/value of the company.
The Indian telecom industry has grown rapidly, contributing significantly to GDP. Privatization beginning in the 1990s with cellular and value-added services helped augment growth. Upcoming technologies like 3G and WiMax will further increase growth rates. Total mobile users in India are expected to reach nearly 1 billion by 2014. Key service providers like Bharti Airtel, Reliance, and Vodafone continue expanding their subscriber bases.
Bharti Airtel is an Indian telecommunications company that operates in 20 countries across Asia and Africa. It is the largest mobile provider in India and second largest provider of fixed telephony. Bharti Airtel was established in 1983 and began offering cellular services in India in the early 1990s. The company's vision is to enrich customers' lives through exceptional experiences. It has a large customer base of over 342 million subscribers across its markets. Bharti Airtel engages in many corporate social responsibility initiatives in education and environment conservation in the communities it operates in.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Tata Motors is a major Indian automobile company established in 1945. It entered the passenger vehicle segment in 1954 through a collaboration with Daimler-Benz. This partnership helped Tata Motors become India's largest automobile manufacturer, producing over 8 million vehicles to date. A PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors influencing an organization. For Tata Motors, these include land acquisition issues, economic conditions, social responsibility programs, investments in green technology, and compliance with emission standards.
The document provides an overview of a market analysis project conducted on Airtel in India. It examines Airtel's revenue streams like Airtel Money and 3G projects. The project was undertaken to analyze Airtel's market share in assigned areas of Pune city and steps taken to promote products to retailers and increase sales/awareness. The report includes an acknowledgements section, executive summary, literature review, objectives, methodology, data analysis and findings, conclusions, limitations and recommendations.
- The document analyzes the ratio analysis of Amara Raja Batteries Limited over 5 years from 2009-2014.
- Key ratios like current ratio, quick ratio, total debt ratio, and debt-equity ratio are calculated from the company's annual reports.
- Current ratios were above 2:1 standard except in 2011-2012. Debt ratios increased over time, showing a rising dependence on debt financing rather than equity.
This document provides an investment recommendation on Amara Raja Batteries Ltd (AMARAJABAT) for May 2012. It discusses AMARAJABAT's business operations including its two divisions of industrial and automotive batteries. AMARAJABAT is India's second largest battery manufacturer and has a partnership with Johnson Controls Inc., the world's largest automotive battery manufacturer. The document analyzes AMARAJABAT's financial performance, capacity expansion plans, and growth opportunities in the automotive battery market to recommend the stock as a buy.
The document is a project report submitted by Karan Deep Singh for his BBA degree. It provides an overview of his industrial exposure project completed at Bharti Airtel. The first few pages include a title page, student undertaking certifying the original work, and certificates from his guide and the academic director. It then has an acknowledgements section thanking Airtel for the opportunity and his guide for her support. The next section is a preface where Karan introduces the project and discusses the growth of mobile communications. The report then begins discussing Airtel, providing an introduction to the company, the nature of its business including its divisions, ownership pattern and organizational structure.
This document provides information about an internship at Birla Sun Life Insurance. It includes details about the company such as it being a joint venture established in 2000 that ranks among the top 7 private insurers in India. The internship objectives were to study individual investors, the life insurance industry, competitors, and conduct a market survey. It also discusses findings from the survey such as most investors using multiple information sources and preferring short-term investments. The internship provided learning around insurance products and challenges included uncooperative respondents.
This document is a project report submitted by Devishankar Carpenter for their B.Sc. (Hons.) Agriculture & MBA degree. The project examines customer satisfaction with Mahindra & Mahindra Limited in Kota, Rajasthan, India. It includes sections on the company and product profiles, dealer profiles, SWOT analysis, research methodology used, findings, and data analysis. The main research aims to understand customer satisfaction towards Mahindra SUVs in Kota. Primary and secondary research was conducted through questionnaires and sources like websites and magazines. The conclusion is that Mahindra has a good market share for SUVs in Kota and customers are generally satisfied with vehicle design and after-sales services.
Tech Mahindra is an Indian IT company with over 113,550 employees globally. It reported an increase in profit before tax from 2017 to 2018.
The cash flow statement shows a positive cash inflow from operating activities both years as the company generates cash from normal business operations. However, cash outflows from investing activities were higher as the company purchased fixed assets and made investments.
Cash flows from financing activities decreased both years as the company regularly repaid non-current borrowings and current borrowings while maintaining a stable dividend policy by paying out dividends worth Rs. 10,361 in 2018 and Rs. 13,78 in 2017.
This document provides a marketing plan report for Bharti Airtel. It begins with an executive summary of Airtel as a leading telecommunications company operating in 18 countries. The report then discusses Airtel's target market, product offerings, competitive landscape, distribution channels, and a SWOT analysis. It outlines Airtel's objectives to enhance the customer experience. The marketing strategy section covers Airtel's positioning in the market, pricing strategies, distribution approach, and marketing communications. It also discusses Airtel's market research, marketing organization, action plans, budget, and control measures.
A comparative study of Ameron & Exide Battries in AmravatiEduSamosa
The document discusses the battery industry in India, noting that the organized storage battery market is estimated at Rs. 56 billion comprising industrial and automotive batteries. Automotive batteries account for nearly 60% of sales volumes. The automotive battery segment can be further divided into OEM and aftermarket, with OEM constituting about 34% of the segment.
Tata Steel acquired Corus Group in 2007 for $12.04 billion. This made Tata Steel the 5th largest steel producer globally. While some financial analysts argued Tata overpaid, Tata executives believed synergies from technology transfer, 19 million additional production capacity, and $350 million in savings would generate sufficient cash flow to offset acquisition costs. The acquisition provided Tata access to Corus' European markets, talent, and R&D capabilities in automotive and construction sectors. It created one of the world's most geographically diverse steel producers.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
This document provides a profile of Bharti Airtel Limited, one of the largest telecommunications companies in the world. It operates mobile and fixed line services across 19 countries in Asia and Africa. In India, Airtel is the largest mobile service provider with over 164 million subscribers. The company provides 2G and 3G mobile services as well as fixed line, broadband, and DTH television services. Airtel's strategy focuses on maximizing revenue and market share by offering multiple telecommunication services and satisfying customers.
LIC was established in 1956 and is fully owned by the Government of India. It has a large market share and offers a wide range of insurance products. However, it is facing challenges in the southern region of India. To address this, LIC should increase the number of agents, offer higher commissions, and provide free health insurance to attract more customers aged 20-35 years old in the south.
Tata Docomo is a cellular service provider in India operating on the GSM platform as a result of a strategic joint venture between Tata Teleservices and Japanese telecom company NTT Docomo. The document provides an overview of Tata Docomo, including its vision, services offered, areas of operation, and partnership with NTT Docomo to introduce advanced technologies and services to India. Key responsibilities during the internship included understanding Tata Docomo's unique customer service model and activities to improve customer satisfaction.
PPT on TATA motors limited by MohamedArif and his team!!Azim Uchiha
Tata Motors is India's largest automobile company and a leader in commercial vehicles and among the top three in passenger vehicles. It is the world's fourth largest truck manufacturer and second largest bus manufacturer. Tata Motors was founded in 1945 and has manufacturing plants in several Indian cities. It focuses on research and development to produce innovative vehicles that meet customer needs while reducing pollution.
Equity Valuation - Amara Raja BatteriesAbbas Badami
Financial Modelling and Equity Valuation of Amara Raja Batteries with the objective of investments into the company for a long term. Also applying different investment theories (Trading comparable's, Warren Buffet Tenets, FCFF & FCFE) to establish the true price/value of the company.
The Indian telecom industry has grown rapidly, contributing significantly to GDP. Privatization beginning in the 1990s with cellular and value-added services helped augment growth. Upcoming technologies like 3G and WiMax will further increase growth rates. Total mobile users in India are expected to reach nearly 1 billion by 2014. Key service providers like Bharti Airtel, Reliance, and Vodafone continue expanding their subscriber bases.
Bharti Airtel is an Indian telecommunications company that operates in 20 countries across Asia and Africa. It is the largest mobile provider in India and second largest provider of fixed telephony. Bharti Airtel was established in 1983 and began offering cellular services in India in the early 1990s. The company's vision is to enrich customers' lives through exceptional experiences. It has a large customer base of over 342 million subscribers across its markets. Bharti Airtel engages in many corporate social responsibility initiatives in education and environment conservation in the communities it operates in.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Tata Motors is a major Indian automobile company established in 1945. It entered the passenger vehicle segment in 1954 through a collaboration with Daimler-Benz. This partnership helped Tata Motors become India's largest automobile manufacturer, producing over 8 million vehicles to date. A PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors influencing an organization. For Tata Motors, these include land acquisition issues, economic conditions, social responsibility programs, investments in green technology, and compliance with emission standards.
The document provides an overview of a market analysis project conducted on Airtel in India. It examines Airtel's revenue streams like Airtel Money and 3G projects. The project was undertaken to analyze Airtel's market share in assigned areas of Pune city and steps taken to promote products to retailers and increase sales/awareness. The report includes an acknowledgements section, executive summary, literature review, objectives, methodology, data analysis and findings, conclusions, limitations and recommendations.
- The document analyzes the ratio analysis of Amara Raja Batteries Limited over 5 years from 2009-2014.
- Key ratios like current ratio, quick ratio, total debt ratio, and debt-equity ratio are calculated from the company's annual reports.
- Current ratios were above 2:1 standard except in 2011-2012. Debt ratios increased over time, showing a rising dependence on debt financing rather than equity.
This document provides an investment recommendation on Amara Raja Batteries Ltd (AMARAJABAT) for May 2012. It discusses AMARAJABAT's business operations including its two divisions of industrial and automotive batteries. AMARAJABAT is India's second largest battery manufacturer and has a partnership with Johnson Controls Inc., the world's largest automotive battery manufacturer. The document analyzes AMARAJABAT's financial performance, capacity expansion plans, and growth opportunities in the automotive battery market to recommend the stock as a buy.
Amara Raja Batteries Limited Working Capital AssessmentPrateek Mathur
Amara Raja Batteries Limited is an Indian manufacturer of lead acid batteries. It is the largest manufacturer of industrial batteries and second largest automotive batteries manufacturer in India. The document provides details on Amara Raja's management, background, operations, products, customers, and expansion plans. It is a leading supplier of batteries to various industries including telecom, UPS, railways, and automotive. The company has plans to expand its manufacturing capacity significantly to sustain its growth momentum.
This document discusses various aspects of entrepreneurship including what entrepreneurship is, the need for entrepreneurship, opportunities to start a business, generating business ideas, screening business opportunities, and formulating a business concept. It defines entrepreneurship as a process of undertaking creative activities that involve bearing risks to establish and run a business. It highlights the importance of entrepreneurship for economic development and job creation. The document also provides various methods and sources for generating new business ideas as well as steps involved in identifying business opportunities.
The document analyzes the economic factors affecting the profitability of Eveready Industries Limited, India's largest battery manufacturer. It discusses the company's business segments and the battery industry landscape. It notes that zinc prices, which account for 33.5% of input costs, have risen substantially. This has increased Eveready's total variable costs and led to declining revenues and profits. The document suggests that Eveready capitalize on growing demand for alkaline batteries, set up new manufacturing facilities, and diversify into related industries to improve profitability.
Anil Agarwal was born in Patna, Bihar and left school at age 15 without knowing English. He began as a scrap metal dealer in Mumbai and founded Sterlite Industries in 1986. Through acquisitions of struggling metal companies starting in 2000, he built Vedanta Resources, becoming one of India's most prominent metals entrepreneurs. Frustrated with bureaucracy, he moved operations to London in 2003 and continued expanding Vedanta's global operations through numerous acquisitions over the following decade.
Hindustan aeronautics limited ppt on fuel tankHarshal Tiwari
The document provides information about the Sukhoi Su-30MKI fighter aircraft developed jointly by Russia's Sukhoi Corporation and India's Hindustan Aeronautics Limited (HAL). It discusses the fuel flow and metering system of the Su-30MKI, including its five fuel tanks, fuel quantity gauging using capacitance sensors, and automatic fuel control system. It also briefly describes some key components of the fuel system like signaling transmitters, fuel flow transmitters, the fuel quantity unit, and digital light indicator.
The document discusses using the FIRO-B assessment to study organizational culture and interpersonal relationships at AmaraRaja Batteries Ltd. in India. It provides background on FIRO-B and how it measures interpersonal needs and behaviors. Results from administering FIRO-B to AmaraRaja employees are presented, finding most have satisfactory interaction levels but could increase expressiveness to improve relationships. Recommendations include more interactive training to develop high interaction among generally expressive employees.
A Study on Impact of Training Facilities and Training Effectiveness with refe...syamala devi
This study examines the relationship between training facilities and training effectiveness at Amara Raja Batteries Limited in Tirupathi, India. The study collected primary data through questionnaires distributed to 60 employees, with 55 returned. The objectives were to understand the impact of training facilities on effectiveness, employee involvement in training programs, and the methods and frequencies of training. A review of literature found that training facilities are an important factor influencing training effectiveness. The results revealed a significant relationship between training facilities and effectiveness. The study aims to help organizations understand how to improve training outcomes by focusing on facility-related factors.
Amara Raja Batteries-Management Meet NoteAngel Broking
- Management indicated strong demand for batteries from the growing automobile industry and pickup in industrial activities.
- The company plans capacity expansions to meet increasing demand and expects to clock 15% CAGR in industrial batteries over the next few years.
- While demand from telecom batteries has contracted, the company expects 6-7% annual growth and is optimistic about long-term replacement demand.
Dean Jansen: Community-Driven Video Accessibility | Content in MotionEUscreen
Content in Motion | Curating Europe’s Audiovisual Heritage Conference, December 3-4 2015; www.euscreenxl2015.eu
The presentation looks at the story of Amara – the world’s most popular crowdsourcing platform for subtitling video. The software was born out of a desire to see video become more accessible. This is made possible through the use of captions, for viewers with hearing loss, as well as subtitles, for anyone who doesn't speak the language a video was recorded in.
Amara is developed and maintained by a mission-driven nonprofit organization, the Participatory Culture Foundation. The platform has grown from a simple DIY tool into a complex ecosystem. Amara currently integrates volunteer and community-based approaches to subtitling, as well as professional services (for sustainability purposes).
Amara is used in many ways by individuals and organizations alike. Some people volunteer by captioning videos upon request, but there are also larger communities that gather around a specific organization or video publisher and translate videos – some into dozens of languages. Additionally, organizations including TED, the US National Archives, and Vimeo, have all used Amara to make video more broadly accessible.
Titan entered the Indian watch market in 1985 when the market was dominated by mechanical watches. Titan adopted a strategy of only producing quartz watches, which were more accurate. It launched 350 models initially, far more than competitors. It focused on style and quality over price. As the market evolved, Titan adopted new strategies like associating with the Tata brand, treating watches as fashion accessories, and launching youth-focused sub-brands to increase penetration across segments. These strategic moves helped Titan become the leader in the Indian watch market.
Evolution of entrepreneurship in indiaMohan Mourya
Entrepreneurship has a long history in India, dating back to organized trade in the Indus Valley Civilization era. During subsequent eras like the Maurya Empire and Gupta Era, trade expanded and various industries developed. Under British colonial rule in the late 18th-19th centuries, Europeans introduced new business practices and industries like textiles grew. After independence, entrepreneurs like Dhirubhai Ambani scaled industries, while globalization brought new entrepreneurs leading information technology firms. Today, technology plays a key role in entrepreneurship, making it possible to turn ideas into global businesses online.
Quikr India Private Limited operates a classifieds website that enables people within cities to connect to meet, trade, and help one another. Founded in 2008, Quikr was originally started as Kijiji India to create a local marketplace. The company has since raised $50 million and focuses on consumer-to-consumer and business-to-consumer models. Quikr has grown its annual revenue into the double digits and aims to reach 100 million users in the next few years.
This document provides an overview of sampling, including definitions, purposes, types of sampling, and sources of error. Sampling involves selecting a subset of a population to make inferences about the whole population. It is done for reasons of economy, timeliness, large population size, and inaccessibility. Types of sampling include probability methods like simple random and stratified sampling, and non-probability methods like convenience and purposive sampling. Sources of error include sampling error due to chance and bias, as well as non-sampling error from data collection methods.
Quikr is an Indian online classifieds company founded in 2008 that provides services across 160 categories in over 83 cities. It has over 1.8 crore monthly users and millions of ads posted. Quikr is backed by several major investors and is among the top 250 private companies in the world. However, Quikr is losing market share to competitors like OLX as OLX has more efficient routing techniques and generates a higher response rate from users to ads posted. Quikr will need to improve its mobile apps, optimization techniques, and customer support to better compete in the online classifieds business.
The global battery market is worth $86 billion annually, with rechargeable batteries making up $50 billion of that. The market is growing at 6% per year. China, India, Brazil, the Czech Republic and South Korea will see some of the strongest gains. The market for electric vehicle batteries will be $37 billion by 2020. The Indian automobile battery industry is worth Rs. 20,000 crores annually, with Exide and Amara Raja being the top players and having the largest market shares in both OEM and replacement markets. Exide and Amara Raja are looking to expand into new markets like marine, aerospace and portable power banks to drive future growth.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
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1. GOTTA BE A BETTER WAY
AMARA RAJA BATTERIES LIMITED I 2010-11 ANNUAL REPORT
2. Our new baseline
Better is the most important word in OUR NEW
the history of the world.
It never allows us to rest on our
CORPORATE IDENTITY
laurels. Amara Raja Batteries Limited unveiled a
It gently reminds us to do better
than yesterday. new corporate identity in 2010-11, the
It prods us to think better than
yesterday. 25th year of its existence.
It pushes us to create better This new identity, recognised as the
experiences for people working and
interacting with us. Amara Raja Way, showcases the
It urges us to be better human
beings than we are. Company’s five core values - experiences,
Better. It’s not a word. innovation, excellence, entrepreneurship
It is a higher calling.
and responsibility.
Gotta be a Better Way
The new logo identifies these values
through separate colours on the one
hand and the five natural elements on the
other - integrating them through a sense
of harmony.
04 25 years of AMARA RAJA 54 Corporate social responsibility 74 General shareholder information
06 2010-11 in retrospect 56 10-year financials 81 Financial section
CONTENTS 08 Chairman statement 58 Directors’ report
10 Managing Director’s statement 65 Corporate governance report
22 Management discussion and analysis 73 CEO and CFO certification
3. Blue signifies indelible Experiences created which,
like the serene and deep Water, engulfs all our
stakeholders.
Burgundy symbolises Innovation which, like the
vastness of Space, provides us with limitless scope to
transcend boundaries.
Magenta denotes Excellence which, like the strength
of Wind, lifts and drives our ceaseless pursuits.
Orange stands for Entrepreneurship which, like the
energy of Fire, fuels our creativity.
Green indicates our sense of Responsibility which,
like the nurturing Earth, guides us in all we do.
The new logo is the symphony of diverse elements
coming together and moving forward in perfect
harmony.
THE AMARA RAJA WAY.
AMARA RAJA BATTERIES LIMITED GOTTA BE A
02 ANNUAL REPORT 2010-11 BETTER WAY 03
4. A DOMINANT PLAYER IN THE INDIAN
BATTERY SPACE
Amara Raja has a lasting recall Amara Raja is a pioneer Pro Bike RiderTM’ battery with VRLA Amara Raja is a leader
technology for the two-wheeler
Altered the image of a battery from a Pioneered the use of VRLA technology Sole supplier to Ford India
segment
mundane black box to a youthful, sleek in India
Largest supplier of industrial standby
green power pack Pioneered the PowerSleekTM Front
During an eventful 25-year journey, Amara Raja Batteries Limited Only battery with the patented storage power in India
Access Terminal (FAT) battery, a neat
altered the dynamics of the Indian battery industry, established Transformed the perception of lead-acid Silver X Alloy that protects the insides
stylish 12V mono-block power source Largest single location fully integrated
itself around innovation and consolidated its brand as a ‘green standby batteries from a product that from corrosion
for telecom networks manufacturing facility in Asia
battery’ manufacturer. leaked acid and corroded surroundings
Introduced expanded metal technology
to a safe energy box Provided a memorable urban (Amaron®
successfully for the first time in India
Pitstop) and rural (PowerZoneTM)
Redefined the job of battery dealers
Pioneered the zero maintenance customer purchase experience
from selling, filling acid and charging to
battery with a 60-month warranty (formatted, air-conditioned outlets )
only selling as Amaron batteries
emerged as fully charged, ‘fit and Introduced the innovative ‘Amaron®
forget’ when they were dispatched
Launched PowerZoneTM branded Doubled both LVRLA and MVRLA
batteries – part of rural retail battery capacities
initiative Awarded the Best Telecom
Supplied the first ever VRLA battery Inaugurated greenfield automotive Launched new look Amaron® Equipment Manufacturer by BSNL
used by Indian Railways – 1100Ah battery plant with a 1 million unit product range (PRO, FLO, GO, Awarded Quality Excellence Award
for coach air-conditioning capacity Black and Fresh) by INDUS Towers
1996 2001 2007 2009
MILESTONES
1992 1997 2002 2004 2008 2010
Commenced production in India’s Signed JV with Johnson Controls Received ISO 14001 certification Received the Ford World Launched the Amaron® Pro Bike Featured in the Forbes’ ‘Best under a USD
first and most advanced VRLA Inc (JCI), USA Launched QuantaTM UPS, Excellence award RiderTM – first VRLA two-wheeler billion’ Asia list
battery plant Amaron Hi-way® and Amaron OE agreement with Maruti batteries in India Received the Supply Chain Leader 2011
Harvest® batteries Udyog Limited Award under the category ‘Dry cells and
storage batteries’ by Industry 2.0 India
SCM Conclave
Received the award for ‘Best HR Strategy in
line with Business’ at the National Round
AMARA RAJA BATTERIES LIMITED GOTTA BE A
04 ANNUAL REPORT 2010-11 BETTER WAY 05
5. 2010-11
IN RETROSPECT
Declared a special dividend of ` 2 per
share on the occasion of the silver
jubilee
Our growth
Revenue growth Book value growth
Achieved a 20% growth in sales volume
of automotive and industrial batteries
Received OHSAS-2007 certification
Featured in Forbes ‘Best under a USD
in numbers
20%
Over 2009-10
19%
Over 2009-10
billion’ Asia list
Achieved a 20% growth in net sales
Received the first prize under the
Doubled two-wheeler/small VRLA
‘discrete manufacturing category’ in CII –
battery capacity from 1.80 million units
4th National conference and
to 3.60 million units per annum
competitions for Six Sigma
Touched one billion Ah sales in industrial
battery business
Received the Supply Chain Leader 2011 Volume growth Export growth Dividend payout
Award under the category ‘Dry cells and
Introduced Amaron
batteries in the 2V high integrity series,
a specialised storage battery used in the
VoltTM Hi-Life storage batteries’ by Industry 2.0 India
SCM Conclave
20%
Over 2009-10
60%
Over 2009-10
58%
Over 2009-10
Won the commendation (Foundation
Indian telecom industry
Award) ‘Strong commitment to HR
Achieved market leadership in the Excellence’ award at the National HR
telecom and UPS segments Conclave of CII
13,132
14,645
17,611
2,056
2,965
2,588
1,670
1,481
15.66
20.24
14.69
47.49
63.65
75.63
19.56
17.34
30.62
44.51
34.62
21.80
35.18
24.90
0.70
0.17
0.15
9.42
0.80
2.90
4.60
805
POST TAX PROFIT (` Million)
DIVIDEND PER SHARE (`)
EARNING PER SHARE (`)
REVENUE (` Million)
DEBT-EQUITY (times)
EBIDTA MARGIN (%)
EBIDTA (` Million)
BOOK VALUE (`)
RONW (%)
ROCE (%)
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
2008-09
2009-10
2010-11
AMARA RAJA BATTERIES LIMITED GOTTA BE A
06 ANNUAL REPORT 2010-11 BETTER WAY 07
6. This year
CHAIRMAN’S STATEMENT Amara Raja
celebrates its Silver Jubilee. We started our entrepreneurial journey
25 years ago, and we stand today at a significant milestone.
THE GLOBAL ECONOMY SHOWED A new journey…. a new excellent practices. In appreciation of our to drive business over the future.
“OUR CORE VALUES STRONG INDICATIONS OF A identity Company’s HR practices, the ‘Employer
In recent years, emerging economies led
Branding Institute’, conferred various
THAT PAVED OUR PATH TURNAROUND AT THE BEGINNING
OF 2010-11 AND EXPECTATIONS
This year Amara Raja celebrates its Silver
Jubilee. We started our entrepreneurial awards to our Company like ‘Best HR
by China and India have confidently
proven that they are not only capable of
TO SUCCESS OVER THE WERE GENERALLY OPTIMISTIC. While journey 25 years ago, and we stand Strategy in line with Business’,
managing their own but can also
‘Continuous Innovation in HR Strategy at
LAST 25 YEARS WILL the state of affairs is recovering from
the global meltdown two years ago,
today at a significant milestone. We look
back with satisfaction, achievement and Work’ and ‘Excellence in HR through
influence the global economy. These
countries are currently in a position to
CONTINUE TO GUIDE US the global economy is still not back to responsibility. We look forward to Technology’. The Company bagged the
assert themselves as superior in economic
Supply Chain Leader 2011 award under
TO REACH AND PASS desired health. While developed
nations are growing slowly, emerging
continuing this journey with greater
achievements and bigger goals. We are the category ‘Dry cells and storage
management and crisis control than
many advanced nations. Amara Raja
MANY MORE SUCH economies are standing out as real commemorating this milestone with a batteries’ by Industry 2.0. CII awarded
Group is committed to play a significant
the first prize under the ‘discrete
MILESTONES”. drivers of the global economic activity,
India and China the prime movers
new corporate identity. The identity rests
on five strong pillars that define our core manufacturing category’ at CII- 4th
role in this momentum of growth and
prosperity through the ‘Amara Raja
with India’s GDP growth at 8.6 per values that we call the ‘Amara Raja Way’. National Conference and competition on
Way’.
cent in 2010-11. The new logo articulates our five core Six Sigma.
The 25 year journey would not have
values of Experiences, Innovation,
The Indian manufacturing sector grew Way forward been the same without our JV partner,
Excellence, Entrepreneurship and
8.8% in 2010-11. India is ranked The Indian economy is set to expand customers, employees, vendors and
Responsibility, symbolising harmony and
second in terms of manufacturing faster with a projected growth being other stakeholders. I take this
how they address the challenges of a
competence and is currently rated as 8.5% in 2012. opportunity to thank them for making
dynamic business environment.
one of the most attractive global Amara Raja a force to reckon within the
Automotive battery business: The
investment destinations. As per the An ever-changing business environment storage battery business in India and look
ongoing capacity additions, both in the
super-cycle report by Standard warranted this change even as our core forward to their continued support. I am
four-wheeler and two-wheeler plants,
Chartered's global research team, enduring values will continue to guide us confident that we will replicate what we
will help the Company capitalise on
China is likely to grow at 6.9% rate to pass more milestones. have achieved in 25 years by doubling
opportunities. The automotive sector will
over the next two decades while India them in the next five years.
Performance… propel our growth over the next few
is likely to grow on an average of
In this special year, our Company crossed years, with India expected to become the
9.3% over the same period and trail
the ` 2000 cr mark turnover, a sixth largest passenger vehicle producer
the US as the third-largest economy
noteworthy milestone. We achieved in the world with annual car sales
by 2030. The said report also sees the
market leadership in our telecom and projected to increase to over 9 million by
world economy reaching USD308
UPS businesses in the industrial battery 2020.
trillion by 2030. Based on the growth
and inflation forecasts, China will be business and improved our aftermarket Industrial battery business: With growing
a USD73 trillion economy and India presence in the automotive battery avenues, including replacement
will be a USD30 trillion economy by space. opportunities in the telecom sector,
2030. Currently, India is slightly over a surging demand in the UPS and power
trillion dollar economy.
Recognitions sectors, exports to new geographies and
During the year, our Company won
the government’s thrust to connect vast
several accolades for its innovative and
Dr. Ramchandra N Galla, Chairman rural areas, there is a growing potential
AMARA RAJA BATTERIES LIMITED GOTTA BE A
08 ANNUAL REPORT 2010-11 BETTER WAY 09
7. MANAGING DIRECTOR’S STATEMENT
“OUR CORE PURPOSE The financial year 2010-11 was a year of
memories and achievements for our
In the Industrial Battery business, the year
2010-11 witnessed sharp reduction in
in two-wheeler battery organized
Aftermarket segment has reached 25%
and replacement requirement are
expected to push the demand in the near
OF CREATING INCLUSIVE Company. This year we completed 25 demand in the Telecom sector, resulting within three years from launch. future. UPS battery market will continue
AND SUSTAINABLE years of our existence; crossed the
milestone revenue of ` 20 billion;
in unsustainable aggression in pricing by
competition, which impacted the
During the year, two-wheeler and
to show a healthy annual growth of about
14%, which coupled with emerging
GROWTH WHILE launched new products; emerged revenue and margins. Despite the
small-VRLA battery combined installed
capacity has been doubled to 3.60
applications like Solar and Motive Power
DELIVERING WORLD- market leader in Telecom and UPS
(Medium VRLA) battery business;
adverse market conditions, we gained
market share in Telecom business, owing
million units per annum to support the
will propel the growth in the Industrial
battery business. We anticipate increasing
CLASS PRODUCTS AND featured in Forbes “Best under a USD to our “preferred supplier” status with
growing demand for our Company’s
products.
business opportunity from the African
SERVICES CONTINUES billion” Asia list; and unveiled our new
corporate identity. Our Company’s
our customers. The thrust on volume
coupled with cost efficiency initiatives Ongoing capacity additions in both the
continent and intend to establish a strong
presence there.
TO REMAIN performance was supported by the moderated the impact on our margins.
Customer’s preference for our products
four-wheeler battery plant (4.20 million In spite of some slowdown in OEM
UNWAVERING.” stability in the Indian economy and
stupendous growth in the Automobile
was reinforced by the fact that Bharti
units to 5.60 million units per annum)
and the two-wheeler battery plant (3.60
production in the short-term, the Indian
Automobile Industry is expected to sustain
Airtel (the leading telecom operator) million units to 5 million units per
sector. Despite lower demand in the double-digit growth for the next five years
preferred us for their battery annum) will be completed by the 2nd
Telecom sector, which created volume on the back of a growing economy, rising
requirements in Africa. quarter of 2011-12. This will enable our
and margin pressure, our Company incomes and favorable demographics. The
weathered the storm with a more diverse The overall sales volume touched one Company to benefit from the growth Aftermarket will continue to present an
business mix backed by portfolio of billion Ampere hour (Ah) with 20% growth opportunities available in the attractive opportunity aided by customer
over the previous year, backed by strong Aftermarket and new geographies preference for branded batteries and
products and expansion into new
demand for UPS QuantaTM batteries. We outside of India, simultaneously helping sustained growth in Automobile
geographies.
emerged as the market leader in Telecom our Company to garner higher market production.
Our Company achieved gross sales and UPS battery business with 42% and share from OEMs.
of ` 20,765 million in FY 2010-11 We will continue to judiciously create
32% market share respectively, backed by
Our Company continues to enjoy capacity ahead of demand and continue
compared to ` 16,904 million in customers’ preferences for Company’s
comfortable liquidity and is confident of to lead the market with innovative
FY 2009-10. Net revenues for the year quality products.
meeting the funding requirements products.
were at ` 17,611 million compared to
Amaron VoltTM, a specialized Hi-Life planned for the financial year 2011-12,
` 14,645 million in FY2009-10 recording We will strive to reach our stated goal of
battery in the 2V high-integrity series, was through internal accruals and we expect
a topline growth of 20%. The profit after USD1billion revenues by 2015-16. It will
launched during the year for critical to continue to be near debt-free.
tax in FY2010-11 stood at ` 1,481 be our endeavour to explore and excel in
applications in the Telecom, Renewable
million against ` 1,670 million in all business initiatives and reward all
Energy and Power Control sectors, which Outlook
FY2009-10. Our Company has been stakeholders even better in times to come.
received very good market response. As we celebrate the Silver Jubilee year,
achieving aggressive growth targets, we are geared up with renewed vigor for On behalf of the Company, I take this
with 37% CAGR in revenues and 44% In the Automotive Battery business, sales
a brighter future, despite near-term opportunity to convey my sincere thanks
CAGR in profits over the past five years. volume grew by 20% and 58% in the
challenges in Telecom and possible lower to all shareholders and place on record
four-wheeler battery and two-wheeler
growth rates in Automobile production. our gratitude to our employees,
The Board of Directors have proposed a battery applications respectively. The
We are optimistic about continuing our customers, channel partners, bankers,
dividend of ` 2.60 per share, which is in growth was realized through channel
growth story, aided by robust long-term suppliers and our joint-venture partner
line with the dividend policy of distributing expansion in the Aftermarket business,
fundamentals of the Indian economy. Johnson Controls Inc.
upto 15% of the net profits after tax to the robust demand from OEMs and addition
Our core purpose of creating inclusive
shareholders. This is over and above the of new geographies in international Let’s all believe there’s ‘Gotta be a better
and sustainable growth while delivering
“One time special dividend” of ` 2.00 per markets. In the four-wheeler battery way’ and lets work together towards
world-class products and services
share declared and paid in February 2011, business, our Company enjoys a achieving it.
continues to remain unwavering.
to commemorate the silver jubilee of our market share of 25% in OEM and
Company. 30% in Aftermarket segment in In Telecom, Value Added Services (VAS)
Jayadev Galla, Managing Director
organized market, while market share enabled by 3G and Wi-MAX, rural rollout
AMARA RAJA BATTERIES LIMITED GOTTA BE A
10 ANNUAL REPORT 2010-11 BETTER WAY 11
Annual Report 2010-11 11
8. We strengthened our customer
experience through the following
initiatives:
We were the first to offer a 60-
month warranty on batteries in India,
providing consumers with peace of
mind.
We enhanced the retail purchase
experience through unique, urban
(Amaron® Pitstop) and rural
(PowerZoneTM) formatted outlets.
We emerged as the preferred
partner for major vehicle launch
programmes of leading automobile
OEMs in India.
We created a collaborative working
culture and empowered teams to
undertake strategic initiatives, thereby
providing an invigorating working
experience.
A NUMBER OF OUR INDUSTRY
PLAYERS WOULD PROBABLY GIVE
INITIATIVES LIKE THESE ACRONYMS
LIKE CRM AND TQM. WE CONSIDER
THEM TO BE THE INTRINSIC AMARA
RAJA WAY!
We were the battery supplier for
India’s first micro hybrid vehicle of
Mahindra & Mahindra.
We are the single source of
batteries for the entire fleet of
Comfort Delgro taxis in Singapore.
We were the first to introduce
EXPERIENCES
AT AMARA RAJA, WE ARE ENGAGED IN MANUFACTURING AND MARKETING BATTERIES.
VRLA technology for railway rolling
stock application, enabling Indian
Railways to roll out III tier AC coaches.
WHAT WE RELISH IS EXCEEDING CUSTOMER EXPECTATIONS AND ENHANCING
CUSTOMER DELIGHT.
AMARA RAJA BATTERIES LIMITED GOTTA BE A
12 ANNUAL REPORT 2010-11 BETTER WAY 13
9. We facilitated the transformation
through painstaking innovations:
We were the first to introduce
VRLA technology in India for
industrial standby applications.
We pioneered VRLA batteries for
motorcycle applications in India.
We were the first to introduce Zero
Maintenance batteries for automotive
applications in India.
We transformed India’s
automotive battery market with the
launch of Amaron®, backed by a
unique sales and service model.
In doing so, we grew faster than the
industry average in each of the last
five years leading to 2010-11.
A NUMBER OF INDUSTRY OBSERVERS
WOULD CONSIDER THIS TO BE
UNIQUE. WE CONSIDER IT TO BE THE
TYPICAL AMARA RAJA WAY!
We launched Amaron Volt® Hi-Life
batteries, a high-integrity series
battery to provide robust back-up
INNOVATION
AT AMARA RAJA, WE EMBEDDED ‘INNOVATION’ INTO OUR ORGANISATIONAL DNA.
power solutions.
We launched ‘PowerZoneTM’, the
first formatted rural distribution
initiative in the Indian battery industry.
THE RESULT IS THAT WE WENT ON TO SHAPE OUR COMPANY’S FORTUNES AND
ALTER THE DYNAMICS OF THE INDIAN BATTERY INDUSTRY.
AMARA RAJA BATTERIES LIMITED GOTTA BE A
14 ANNUAL REPORT 2010-11 BETTER WAY 15
10. EXCELLENCE
AT AMARA RAJA, WE MANUFACTURE BATTERIES AT A SINGLE LOCATION; WE DELIVER
DEPENDABILITY ACROSS THOUSANDS OF POINTS OF USE.
We achieved this through some We grew net sales, EBIDTA and profit In 2010-11, we received the 1st prize in
diligent investments: after tax by 4.84 times, 4.97 times and TPM Best Practices in AOTS (South
6.22 times respectively over the last five Chapter) and received the Supply Chain
We created Asia’s largest, single-
years leading to 2010-11. Leader 2011 Award under the category
location, vertically-integrated battery
manufacturing facility accredited for ISO There are more than 1,90,000 live ‘Dry cells and storage batteries’ by Industry
9001:2000, ISO/TS 16949 (certified by battery banks, providing uninterrupted 2.0 India SCM Conclave.
TUV NORD), ISO 14001 and OHSAS backup power to GSM & CDMA Base Two teams from the Company
18001- 2007 Trans-receiver Stations (BTS), Base participated in National level QCC
Switching Centers (BSC) and Main convention; one featured in the “Excellence
We received the Ford World Excellence
Switching Centers (MSC) in telecom. category”, the other stood in the
award, the award for the Best Telecom
Equipment Manufacturer from BSNL and A NUMBER OF INDUSTRY PLAYERS “Distinguished Category”.
the Quality Excellence Award from Indus WOULD CONSIDER THIS TO BE GOING Won the first prize under the discrete
Towers BEYOND THE USUAL CALL OF BUSINESS. manufacturing category at the CII- 4th
WE CONSIDER IT TO BE THE NATURAL National conference and competitions on
We enjoy the preferred supplier status
AMARA RAJA WAY! Six Sigma.
with major telecom, UPS and automotive
OEM customers; we are market leaders in
supplying batteries to the telecom and
UPS segments
AMARA RAJA BATTERIES LIMITED GOTTA BE A
16 ANNUAL REPORT 2010-11 BETTER WAY 17
11. ENTREPRENEURSHIP
AT AMARA RAJA, OUR BUSINESS IS TO MAKE BATTERIES BUT OUR PASSION IS TO BUILD ENTREPRENEURS.
We demonstrated this through a
number of initiatives:
We built successful and progressive
partnerships especially our joint venture
with Johnson Controls Inc., USA (JCI), a
global leader in automotive batteries.
We created a team of 70 ‘freshers’
(average age 27 years) to independently
manage exciting segments like the two-
wheeler and the small VRLA battery facility.
We created entrepreneurs by developing
business partners through our Amaron®
Pitstop, PowerZoneTM outlets and AQuA
channel on a pan-India basis.
We nurtured ‘intra-preneurship’ among
the employee community through
Continuous Improvement programmes –
enhancing value for the individual and the
organisation.
A NUMBER OF PEERS WOULD CONSIDER
THIS TO BE A BUSINESS STRATEGY. WE
CONSIDER IT TO BE THE FUNDAMENTAL
AMARA RAJA WAY!
We strengthened our entrepreneur-
channel partners (Amaron® Pitstop,
PowerZoneTM outlets and AQuA network)
from 147 as on March 31, 2006 to 1,112
as on March 31, 2011.
We ranked 22nd among the Best
Employers in India, as per ‘Employer
Branding Institute of India’.
We were featured in Forbes ‘Best under
a US$ billion’ Asia list.
AMARA RAJA BATTERIES LIMITED GOTTA BE A
18 ANNUAL REPORT 2010-11 BETTER WAY 19
12. We have done so for the last number
of years through the following
initiatives:
We created non-migratory job
opportunities in rural communities.
We dedicated 2% of profits or 0.2% of
revenue (whichever is higher) towards
corporate social responsibility initiatives,
creating social infrastructure (schools,
hospitals, public centers, sanitation
infrastructure and community facilities).
We transformed barren, dry land into
one of the greenest battery facilities; more
than 70% of the area is green.
A NUMBER OF CORPORATES WOULD
PROBABLY DESCRIBE SUCH INITIATIVES AS
COMMUNITY BUILDING. WE CONSIDER
THEM TO BE THE CORE AMARA RAJA WAY!
Our manufacturing units employ over
85% of people from surrounding villages.
RESPONSIBILITY
AT AMARA RAJA, WE DO NOT MERELY PROVIDE POWER SOLUTIONS; WE EMPOWER THE
We contributed Rs.126 million towards
social development initiatives over the last
five years leading to 2010-11.
WORLD AROUND US.
AMARA RAJA BATTERIES LIMITED GOTTA BE A
20 ANNUAL REPORT 2010-11 BETTER WAY 21