SlideShare a Scribd company logo
 
How’s That for a 22 month old company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HomeShop18 – 500 crores and counting ……
Promoted by Network18 – India’s premier Media & Broadcasting Group – which owns the most  admired media brands in the country. HomeShop18 – Stellar Credentials
In 2007, our journey started as an idea…TV SHOPPING Who will buy our products ? What products  will work  ? ,[object Object],[object Object],[object Object],[object Object],[object Object],What kind of content will work ?  How should we  build credibility ?  There were no past experiences to learn from, there were only questions… 2
Thus far, India had only witnessed teleshopping…  ,[object Object],[object Object],[object Object],[object Object],Magic products, dubbed infomercial, tacky execution…No credibility! The image of Home shopping was linked to teleshopping… 3
HomeShop18 – Also India’s only true VIRTUAL Retail Business TELEVISON WEB CATALOGUE MOBLE (to launch soon) NEWS India’s only comprehensive direct-to-home business
HomeShop18: Technology for Service  Integrated technology backbone to service customers, vendor and logistics partner
Calls (daily) 1,700 15,000 25,000 40,000 0.12Mn 1.5Mn 3Mn 7.5Mn Customer base So, has the concept worked? Has the customer accepted this new domain of shopping? A new customer every 8 sec, 2 Mn CRM base, 18% repeat… 9
And has it worked for our Brand partners and Vendor associates? ●   4.5% of digicam market  ●  Largest retailer of steel dinner sets  ●  5+ cr Jewellery every month ●   Largest retailer for Reebok  ●  2 nd  Largest retailer of Microwave Ovens for Whirlpool  A Launch Pad, Liquidation platform and an Alternate Distribution channel that Demonstrates, Distributes and Builds Brand Equity 10 350 2,000 3,000 9,000 26X in 3 years Ann. Gross Sales (INR Mn) 425 2,200 5,000 10,000 Daily Transactions 23X in 3 years
HomeShop18: Unique Business Model in India It’s “direct to customer” But it’s many businesses all rolled into one
HomeShop18: Strengths in Sourcing; Great Consumer offers 20+ Product Categories 68+ Sub Categories Wide range of offerings Mega Brands Innovative & Exclusive Products & Offers Food Saver is a appliance which preserves food by Vacuum Packing it. Exclusive partner for Converse 3 idiots merchandise  An industry first – T-Series content loaded cards with mobiles Product developed exclusive for HomeShop18
HomeShop18: Super Consumer Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HomeShop18: Leaving no stone unturned to build Credibility & Trust for HomeShopping India’s 1st   & only 24 hour TV shopping channel India’s No.2  shopping website A logistics footprint reaching  2750 cities 24 hour in-house  400-agent  sales center 400+ vendors,  20000 SKUs Integrated,  real-time   IT Systems
Today HomeShop18 is a formidable force – Brands see value in us New Launches Product Share gains Stock Liquidation  Brand visibility Oster Food Saver Exclusive right for Oster Food Saver – an innovative concept to preserve food HomeShop18 is the largest retailer for Reebok in certain categories 8000 pieces of Motorola F-3 were liquidated in a month Has helped small regional players become visible nationally
HomeShop18 is becoming the preferred shopping destination for customers  Great Value ,[object Object],[object Object],[object Object],[object Object],Unparalleled Convenience  ,[object Object],[object Object],Super Quality ,[object Object],[object Object],[object Object],[object Object]
HomeShop18 is building a unique success story HomeShop18 – a super brand that creates value for all its stakeholders!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],17

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HomeShop 18

  • 1.  
  • 2.
  • 3. Promoted by Network18 – India’s premier Media & Broadcasting Group – which owns the most admired media brands in the country. HomeShop18 – Stellar Credentials
  • 4.
  • 5.
  • 6. HomeShop18 – Also India’s only true VIRTUAL Retail Business TELEVISON WEB CATALOGUE MOBLE (to launch soon) NEWS India’s only comprehensive direct-to-home business
  • 7. HomeShop18: Technology for Service Integrated technology backbone to service customers, vendor and logistics partner
  • 8. Calls (daily) 1,700 15,000 25,000 40,000 0.12Mn 1.5Mn 3Mn 7.5Mn Customer base So, has the concept worked? Has the customer accepted this new domain of shopping? A new customer every 8 sec, 2 Mn CRM base, 18% repeat… 9
  • 9. And has it worked for our Brand partners and Vendor associates? ● 4.5% of digicam market ● Largest retailer of steel dinner sets ● 5+ cr Jewellery every month ● Largest retailer for Reebok ● 2 nd Largest retailer of Microwave Ovens for Whirlpool A Launch Pad, Liquidation platform and an Alternate Distribution channel that Demonstrates, Distributes and Builds Brand Equity 10 350 2,000 3,000 9,000 26X in 3 years Ann. Gross Sales (INR Mn) 425 2,200 5,000 10,000 Daily Transactions 23X in 3 years
  • 10. HomeShop18: Unique Business Model in India It’s “direct to customer” But it’s many businesses all rolled into one
  • 11. HomeShop18: Strengths in Sourcing; Great Consumer offers 20+ Product Categories 68+ Sub Categories Wide range of offerings Mega Brands Innovative & Exclusive Products & Offers Food Saver is a appliance which preserves food by Vacuum Packing it. Exclusive partner for Converse 3 idiots merchandise An industry first – T-Series content loaded cards with mobiles Product developed exclusive for HomeShop18
  • 12.
  • 13. HomeShop18: Leaving no stone unturned to build Credibility & Trust for HomeShopping India’s 1st & only 24 hour TV shopping channel India’s No.2 shopping website A logistics footprint reaching 2750 cities 24 hour in-house 400-agent sales center 400+ vendors, 20000 SKUs Integrated, real-time IT Systems
  • 14. Today HomeShop18 is a formidable force – Brands see value in us New Launches Product Share gains Stock Liquidation Brand visibility Oster Food Saver Exclusive right for Oster Food Saver – an innovative concept to preserve food HomeShop18 is the largest retailer for Reebok in certain categories 8000 pieces of Motorola F-3 were liquidated in a month Has helped small regional players become visible nationally
  • 15.
  • 16.
  • 17.