Learn the basics of how to add closed captions to online video to make it fully accessible, searchable, and SEO-friendly. This webinar covers legal compliance, closed captioning lawsuits, creation of closed captions, explanation of caption formats and video player compatibility, as well as an overview of automated workflows and integrations with lecture capture and video platforms. This webinar will cover: Accessibility laws and compliance How to create closed captions Getting the right caption format Emerging formats for HTML5 and mobile How closed captions benefit all users Results of SEO studies Video player compatibility Working with lecture capture and video platforms How to edit closed captions after they have been processed Translation and multilingual subtitles Interactive video search

1. Quick Start to Captioning
December 8, 2016 at 2:00pm ET
Lily Bond
Director of Marketing
3Play Media
lily@3playmedia.com
www.3playmedia.com
twitter: @3playmedia
live tweet: #a11y
 Type questions in the control panel during the presentation
 This presentation is being recorded and will be available for replay
 To view live captions, please follow the link in the chat window

2. OLC Workshops of Interest to You
Special discounts available for OLC Members!
January 23, 2017 – Fundamentals: ADA and Web Accessibility
http://onlinelearningconsortium.org/learn/olc-new-institute-schedule/

3. Agenda
‣ Captioning basics
‣ Benefits
‣ Accessibility laws & lawsuits
‣ Captioning services & tools
‣ Q&A
live tweet: #a11y @3playmedia

4. What Are Captions?
4
Text that has been time-synchronized with the media
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5. What Are Captions?
Captions convey all spoken content and sound effects
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6. What Are Captions?
6
Originated in the early 1980s for broadcast TV
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7. Terminology
7
‣ Captions vs. Transcript
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8. Terminology
8
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
live tweet: #a11y @3playmedia

9. Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
live tweet: #a11y @3playmedia

10. Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Pre-recorded vs. Live Captioning
live tweet: #a11y @3playmedia

11. Caption Formats
SRT
Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC Example
live tweet: #a11y @3playmedia

12. How to Associate Captions with Video
‣ Sidecar file
‣ Encode captions with video
‣ Open captions (burned in)
live tweet: #a11y @3playmedia

13. Benefits
‣ Accessibility for hard of hearing
48 Million
Americans with hearing loss
live tweet: #a11y @3playmedia

14. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
80%Of people who use captions
don’t have hearing disability
live tweet: #a11y @3playmedia

15. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
live tweet: #a11y @3playmedia

16. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
97%Of users said searchable
transcripts enhanced experience
live tweet: #a11y @3playmedia

17. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
7.3%
Increase in views
from captions
live tweet: #a11y @3playmedia

18. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
50%
Students who use
transcripts for study guides
live tweet: #a11y @3playmedia

19. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
live tweet: #a11y @3playmedia

20. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
‣ May be required by law
live tweet: #a11y @3playmedia

21. Research: Student Benefits
‣ 98.6% of students find captions helpful
‣ 75% of students use captions as a learning aid
‣ www.3playmedia.com/student-research-study/
Reasons for Using Captions

22. Research: Institutional Solutions
‣ Top reasons for captioning: legal responsibilities & fear of litigation
‣ Other notes: decentralization + reactive approach
‣ www.3playmedia.com/institutional-research-study/

23. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
live tweet: #a11y @3playmedia

24. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
live tweet: #a11y @3playmedia

25. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV with CC
‣ Includes video clips
‣ Video producer & distributor share responsibility
live tweet: #a11y @3playmedia

26. Closed Captioning Lawsuits
‣ National Association of the Deaf (NAD), et al. v Netflix
– What constitutes a place of public accommodation?
– How did the NAD originally bring Netflix under the ADA?
– Settlement & implications
live tweet: #a11y @3playmedia

27. Closed Captioning Lawsuits
‣ National Association of the Deaf (NAD), et al. v Netflix
– What constitutes a place of public accommodation?
– How did the NAD originally bring Netflix under the ADA?
– Settlement & implications
‣ NAD vs. Harvard & MIT
– Current state of the case
– Implications for higher education
– Changing scope of the ADA
live tweet: #a11y @3playmedia

28. OCR/DOJ Stance on Digital Access
‣ What have they said?
– “Excluding businesses that sell services through the Internet from the ADA
would run afoul of the purposes of the ADA.” – Judge Ponsor, NAD vs. Netflix
– “The United States respectfully submits this Statement of Interest to correct
Harvard’s misapplication of the primary jurisdiction doctrine and its
misunderstanding of the ADA and Section 504.3.” – DOJ, NAD vs. Harvard & MIT
– “The denial of educational opportunities is precisely the type of discrimination
that Congress sought to end.” – DOJ, Dudley vs. Miami University
– “As schools, school districts, states, and territories turn to the internet […], they
must make sure they are not inadvertently excluding people with disabilities
from their online programs, services, and activities.” – OCR Settlement
Announcement

29. About 3Play Media
2
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Boston, MA
live tweet: #a11y @3playmedia

30. About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Boston, MA
‣ 2,000+ customers in higher education, government, corporate, & media
live tweet: #a11y @3playmedia

31. 3Play Media’s Goal: Simplify the Process
Online Account System
Fast + Reliable Turnaround
Automated Workflows
50+ Caption Formats
Caption Import
Video Search Tools
Spanish Captioning
live tweet: #a11y @3playmedia

32. Accuracy and Quality
Multi-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards
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33. Flexible Upload + Turnaround
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34. Platform Integrations
‣ Effortless integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations
live tweet: #a11y @3playmedia

35. 50+ Output Formats
‣ Wide variety of output
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions
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36. Caption & Translation Editor
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37. Caption Import
‣ Import your existing captions
and translations
‣ Convert into 50+ formats
‣ Use interactive transcripts
‣ Securely manage your assets
live tweet: #a11y @3playmedia

38. Automated Transcript Alignment
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39. Interactive Transcripts
‣ Use captions to make videos
searchable and interactive
‣ Not a replacement for captions
‣ Easy to set up
‣ Lots of customization options
‣ Software Development Kit
(SDK) available
‣ One-line YouTube embed
live tweet: #a11y @3playmedia

40. Playlist Search
live tweet: #a11y @3playmedia

41. Customer Support
“…What’s
important is the
customer service
you get, and
3Play Media
just plain rocks when it comes to
helping out.”
- Josh Harder, University of
Wisconsin
live tweet: #a11y @3playmedia

42. Lily Bond
Director of Marketing
3Play Media
lily@3playmedia.com
www.3playmedia.com
Q&A
Register for upcoming webinars at:
www.3playmedia.com/webinars/
Upcoming Webinars
 Tips for Getting Colleagues to Adopt Universal Design
for Learning
 Jan 26, 2pm – 3pm ET
 The State of Closed Captioning in Higher Education
 Feb 9, 2pm – 3pm ET
live tweet: #a11y @3playmedia
Please type your questions into the window in your control panel.
A recording of this webinar will be available for replay.