Learn the basics of how to add closed captions to online video to make it fully accessible and searchable. The webinar covers the following topics: Accessibility laws and compliance How to create closed captions Getting the right caption format Emerging formats for HTML5 and mobile How closed captions benefit all users Results of SEO studies Video player compatibility Working with lecture capture and video platforms How to edit closed captions after they have been processed Translation and multilingual subtitles

1. Quick Start to Captioning
March 10, 2016 at 2:00pm ET
Lily Bond
Director of Marketing
3Play Media
lily@3playmedia.com
(617)764-5189 x119
www.3playmedia.com
twitter: @3playmedia
live tweet: #a11y
 Type questions in the control panel during the presentation
 This presentation is being recorded and will be available for replay
 To view live captions, please follow the link in the chat window

3. Agenda
‣ Captioning basics
‣ Benefits
‣ Accessibility laws & lawsuits
‣ Captioning services & tools
‣ Q&A

4. What Are Captions?
4
Text that has been time-synchronized with the media

5. What Are Captions?
Captions convey all spoken content and sound effects

6. What Are Captions?
6
Originated in the early 1980s for broadcast TV

7. Terminology
7
‣ Captions vs. Transcript

8. Terminology
8
‣ Captions vs. Transcript
‣ Captions vs. Subtitles

9. Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions

10. Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time

11. Caption Formats
SRT
Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC Example

12. How to Associate Captions with Video
‣ Sidecar file
‣ Encode captions with video
‣ Open captions (burned in)

13. Benefits
‣ Accessibility for hard of hearing
48 Million
Americans with hearing loss

14. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
80%Of people who use captions
don’t have hearing disability

15. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
97%Of users said searchable
transcripts enhanced experience

16. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
7.3%
Increase in views
from captions

17. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
50%
Students who use
transcripts for study guides

18. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages

19. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
‣ May be required by law

20. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act

21. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?

22. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ Includes video clips
‣ Copyright owner bears responsibility

23. FCC Standards for Caption Quality
‣ Caption accuracy
– Must match spoken words to fullest extent possible and include non-verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content

24. Closed Captioning Lawsuits
‣ National Association of the Deaf (NAD), et al. v Netflix
– What constitutes a place of public accommodation?
– How did the NAD originally bring Netflix under the ADA?
– Settlement & implications

25. Closed Captioning Lawsuits
‣ National Association of the Deaf (NAD), et al. v Netflix
– What constitutes a place of public accommodation?
– How did the NAD originally bring Netflix under the ADA?
– Settlement & implications
‣ NAD vs. Harvard & MIT
– Current state of the case
– Implications for higher education
– Changing scope of the ADA

26. About 3Play Media
2
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA

27. About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 1,600+ customers in higher education, government, corporate, & media

28. 3Play Media’s Goal: Simplify the Process
Online Account System
Fast + Reliable Turnaround
Automated Workflows
50+ Caption Formats
Caption Import
Video Search Tools
Spanish Captioning

29. Accuracy and Quality
Multi-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards

30. Flexible Upload + Turnaround

31. Platform Integrations
‣ Effortless integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations

32. 50+ Output Formats
‣ Wide variety of output
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions

33. Caption & Translation Editor

34. Caption Import
‣ Import your existing captions
and translations
‣ Convert into 50+ formats
‣ Use interactive transcripts
‣ Securely manage your assets

35. Automated Transcript Alignment

36. Interactive Transcripts
‣ Use captions to make videos
searchable and interactive
‣ Not a replacement for captions
‣ Easy to set up
‣ Lots of customization options

37. Searchable & Interactive Video Library

38. Customer Support
“…What’s
important is the
customer service
you get, and
3Playjust plain rocks when it comes to
helping out.”
- Josh Harder, University of
Wisconsin

39. 339
Lily Bond
Director of Marketing
3Play Media
lily@3playmedia.com
617-764-5189 x119
Q&A
Register for upcoming webinars at:
http://www.3playmedia.com/webinars/
Upcoming Webinars
 Quick Start to Video Search
 Legal Year in Review – Digital Accessibility Cases
 The Road to Sustainable Corporate Accessibility
 The Future of Captioning in Higher Ed (Coming soon!)