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Quick Start to Captioning
The document outlines a presentation on captioning basics, its benefits, accessibility laws, and various captioning services and tools. It emphasizes the importance of captions for accessibility, comprehension, and SEO, alongside legal obligations under the ADA and other laws. Additionally, it introduces 3Play Media, a company providing captioning, transcription, and translation services, highlighting their offerings and commitment to quality and customer support.
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Quick Start to Captioning
- 1. Quick Start toCaptioning March 10, 2016 at 2:00pm ET Lily Bond Director of Marketing 3Play Media lily@3playmedia.com (617)764-5189 x119 www.3playmedia.com twitter: @3playmedia live tweet: #a11y Type questions in the control panel during the presentation This presentation is being recorded and will be available for replay To view live captions, please follow the link in the chat window
- 3. Agenda ‣ Captioning basics ‣Benefits ‣ Accessibility laws & lawsuits ‣ Captioning services & tools ‣ Q&A
- 4. What Are Captions? 4 Textthat has been time-synchronized with the media
- 5. What Are Captions? Captionsconvey all spoken content and sound effects
- 6. What Are Captions? 6 Originatedin the early 1980s for broadcast TV
- 7. Terminology 7 ‣ Captions vs.Transcript
- 8. Terminology 8 ‣ Captions vs.Transcript ‣ Captions vs. Subtitles
- 9. Terminology ‣ Captions vs.Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions
- 10. Terminology ‣ Captions vs.Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions ‣ Post Production vs. Real-Time
- 11. Caption Formats SRT Example 01:02:53:14 94ae94ae 9420 9420 01:02:55:14 942c 942c 01:03:27:29 94ae 94ae 9420 9420 SCC Example
- 12. How to AssociateCaptions with Video ‣ Sidecar file ‣ Encode captions with video ‣ Open captions (burned in)
- 13. Benefits ‣ Accessibility forhard of hearing 48 Million Americans with hearing loss
- 14. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments 80%Of people who use captions don’t have hearing disability
- 15. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Interactive video search 97%Of users said searchable transcripts enhanced experience
- 16. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Interactive video search ‣ SEO: more inbound traffic 7.3% Increase in views from captions
- 17. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Interactive video search ‣ SEO: more inbound traffic ‣ Reusability 50% Students who use transcripts for study guides
- 18. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Interactive video search ‣ SEO: more inbound traffic ‣ Reusability ‣ Translation to foreign languages
- 19. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Interactive video search ‣ SEO: more inbound traffic ‣ Reusability ‣ Translation to foreign languages ‣ May be required by law
- 20. Accessibility Laws Rehabilitation Act:Sections 508, 504 ‣ Covers federal agencies and orgs with federal funding ‣ Assistive Technology Act
- 21. Accessibility Laws Rehabilitation Act:Sections 508, 504 ‣ Covers federal agencies and orgs with federal funding ‣ Assistive Technology Act ADA: Titles II, III ‣ Covers public and commercial entities ‣ Lawsuits: What is a “place of public accommodation”?
- 22. Accessibility Laws Rehabilitation Act:Sections 508, 504 ‣ Covers federal agencies and orgs with federal funding ‣ Assistive Technology Act ADA: Titles II, III ‣ Covers public and commercial entities ‣ Lawsuits: What is a “place of public accommodation”? CVAA ‣ Covers Internet content that aired on TV ‣ Includes video clips ‣ Copyright owner bears responsibility
- 23. FCC Standards forCaption Quality ‣ Caption accuracy – Must match spoken words to fullest extent possible and include non-verbal information – Allows some leniency for live captioning ‣ Caption synchronization – Must coincide with their spoken words and sounds to the greatest extent possible ‣ Program completeness – Captions must run from the beginning to the end of the program ‣ Onscreen caption placement – Captions should not block other important visual content
- 24. Closed Captioning Lawsuits ‣National Association of the Deaf (NAD), et al. v Netflix – What constitutes a place of public accommodation? – How did the NAD originally bring Netflix under the ADA? – Settlement & implications
- 25. Closed Captioning Lawsuits ‣National Association of the Deaf (NAD), et al. v Netflix – What constitutes a place of public accommodation? – How did the NAD originally bring Netflix under the ADA? – Settlement & implications ‣ NAD vs. Harvard & MIT – Current state of the case – Implications for higher education – Changing scope of the ADA
- 26. About 3Play Media 2 ‣Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA
- 27. About 3Play Media ‣Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 1,600+ customers in higher education, government, corporate, & media
- 28. 3Play Media’s Goal:Simplify the Process Online Account System Fast + Reliable Turnaround Automated Workflows 50+ Caption Formats Caption Import Video Search Tools Spanish Captioning
- 29. Accuracy and Quality Multi-StepHuman Review Process ‣ More efficient, cost-effective ‣ At least 99% accuracy ‣ All work done in U.S. ‣ Consistent transcription standards
- 30. Flexible Upload +Turnaround
- 31. Platform Integrations ‣ Effortlessintegration with many platforms ‣ Out-of-the-box compatibility with most players Video Player / Platform Integrations
- 32. 50+ Output Formats ‣Wide variety of output formats ‣ Intelligent keyword extraction ‣ Automated vertical caption placement ‣ Encoded closed/open captions
- 33. Caption & TranslationEditor
- 34. Caption Import ‣ Importyour existing captions and translations ‣ Convert into 50+ formats ‣ Use interactive transcripts ‣ Securely manage your assets
- 35.
- 36. Interactive Transcripts ‣ Usecaptions to make videos searchable and interactive ‣ Not a replacement for captions ‣ Easy to set up ‣ Lots of customization options
- 37. Searchable & InteractiveVideo Library
- 38. Customer Support “…What’s important isthe customer service you get, and 3Playjust plain rocks when it comes to helping out.” - Josh Harder, University of Wisconsin
- 39. 339 Lily Bond Director ofMarketing 3Play Media lily@3playmedia.com 617-764-5189 x119 Q&A Register for upcoming webinars at: http://www.3playmedia.com/webinars/ Upcoming Webinars Quick Start to Video Search Legal Year in Review – Digital Accessibility Cases The Road to Sustainable Corporate Accessibility The Future of Captioning in Higher Ed (Coming soon!)
Editor's Notes
- #25 Landmark lawsuit Streaming movies didn’t have captions > title iii Courts ruled that Netflix does qualify Settlement: 100% of captions Profound precedent for application of ADA to web & online content
- #26 February of 2015 Failing to provide captions or providing unintelligible captions (YouTube auto captions) Accuracy is brought into play Difference: Netflix was a commercial entity, these videos were free (MOOCs) Both Title III of the ADA and Section 504 and 508 (receive federal funding) This is a public accommodation; providing educational materials to advance your education and career Department of Justice has come in to say that they agree with the Plaintiffs (NAD) Waiting for final ruling Huge implications for higher education Case law is dictating requirements for higher education ADA was meant to grow and expand and to provide accommodations, not deny or limit them
- #38 MIT 150 Infinite History