This webinar will explore what it takes to scale accessibility programs for enterprise organizations.

1. Presented by:
SCALING
ACCESSIBILITY IN
ENTERPRISE
(SUCCESSFULLY)
💬 To view live captions, please click the CC icon
✋ Use the Q&A window for questions during the presentation
⏺⏺
This webinar is being recorded & will be available for replay
📱 www.3playmedia.com l @3playmedia l #a11y
How To Scale a Sustainable
Accessibility Program

2. Mark Miller
Director of Sales
TPGi
Kelly Mahoney
Content + Partner
Marketing Specialist
3Play Media

3. AGENDA
The foundations of
digital accessibility
Moving forward:
maintaining and
monitoring
Actionable steps
toward solutions

4. FOUNDATIONS OF
DIGITAL ACCESSIBILITY

5. Digital accessibility is essential to an inclusive user experience, and
ensures universal access to websites, mobile apps, and other online tools.
ACCESSIBILITY
A11Y

6. WHY
ACCESSIBILITY
MATTERS
LEGALLY
Lawsuits steadily increasing as websites fall under
the ADA’s definition of places of public
accommodation
MORALLY
Universal access is the right thing to do! Corporate
social responsibility can influence brand
perception, reputation, and value
ECONOMICALLY
People with disabilities wield over $400B in
disposable income – this market segment will not
spend money where they’re not accommodated

7. 45%
have a clear policy for
captioning compliance
– 3Play Media’s State of Captioning Report (2022)
42%
have centralized procedures
or processes for captioning

8. STEPS TOWARD
A11Y SOLUTIONS

9. 44%
of organizations are producing
100+ hours of video content
– 3Play Media’s State of Captioning Report (2022)
88%
are captioning all, most, or
some of that content

10. CAPTIONS
Assume the viewer can’t hear audio,
include non-speech elements
SUBTITLES
Assume the viewer can hear, but can’t
understand (primarily for translation)
TRANSCRIPTS
Plain-text version of audio content,
not time-synchronized
VIDEO A11Y 101:
BASIC SERVICES

11. BUSINESS BENEFITS
Ensure compliance & a
better position if legally
targeted
Improved search
engine optimization
Engagement, brand
awareness, loyalty, &
increased profits

12. MOVING FORWARD

13. ESTABLISH BUY-IN
Identify key stakeholders; ensure confidence
in and knowledge of accessibility
ASSESS CURRENT STATE
Understand accessibility (or lack thereof) of
existing products, services, and processes
INVOLVE PEOPLE WITH DISABILITIES
Early and throughout; understanding a
problem and designing a solution
IMPLEMENTING
AN A11Y POLICY

14. IDENTIFY TEST REMEDIATE

15. Q&A

16. THANK
YOU!