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Section 508 and 504 Video Captioning Requirements, Workflows, and Best Practices
The document outlines the requirements, benefits, and best practices for video captioning under accessibility laws, particularly Sections 508 and 504 of the Rehabilitation Act. It highlights the importance of captions for individuals with disabilities, their role in improving comprehension, increasing video searchability, and compliance with legal standards. Additionally, it discusses the history and technology of captioning, as well as the services offered by 3Play Media.
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Section 508 and 504 Video Captioning Requirements, Workflows, and Best Practices
- 1. 1 Section 508 and504 Video Captioning Requirements, Workflows, & Best Practices Josh Miller (VP of BD) VP of BD josh@3playmedia.com Tel: (617)764-5189 Lily Bond Marketing Manager lily@3playmedia.com Tel: (617) 764-5189
- 2. Agenda ‣ Introduction tocaptioning ‣ Benefits ‣ Accessibility laws ‣ Captioning products + services ‣ Demo ‣ Q&A 2
- 3. Accessibility Is aGrowing Concern ‣ Worldwide: 1 billion people have a disability ‣ U.S.: 56.7 million have a disability (48 million related to hearing) ‣ U.S.: 11% of higher ed students have a disability ‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss) ‣ Growth rate of people with disabilities outpacing population growth 3
- 4. What Are Captions? 4 Textthat has been time-synchronized with the media
- 5. What Are Captions? Captionsconvey all spoken content and sound effects
- 6. What Are Captions? 6 Originatedin the early 1980s for broadcast TV
- 7. Terminology 7 ‣ Captions vs.Transcript
- 8. Terminology 8 ‣ Captions vs.Transcript ‣ Captions vs. Subtitles
- 9. Terminology 9 ‣ Captions vs.Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions
- 10. Terminology 1 ‣ Captions vs.Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions ‣ Post Production vs. Real-Time
- 11. Caption Formats SRT Example 01:02:53:14 94ae94ae 9420 9420 01:02:55:14 942c 942c 01:03:27:29 94ae 94ae 9420 9420 SCC Example
- 12. How to AssociateCaptions with Video ‣ Sidecar file ‣ Encode captions with video ‣ Open captions (burned in)
- 13. Benefits ‣ Accessibility forhard of hearing 48 Million Americans with hearing loss
- 14. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments 80%Of people who use captions don’t have hearing disability
- 15. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Video search 97%Of users said searchable transcripts enhanced experience
- 16. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Video search ‣ SEO: more inbound traffic 7.3% Increase in views from captions
- 17. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Video search ‣ SEO: more inbound traffic ‣ Reusability 50% Students who use transcripts for study guides
- 18. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Video search ‣ SEO: more inbound traffic ‣ Reusability ‣ Translation to foreign languages
- 19. Benefits ‣ Accessibility forhard of hearing ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Video search ‣ SEO: more inbound traffic ‣ Reusability ‣ Translation to foreign languages ‣ May be required by law
- 20. Accessibility Laws Rehabilitation Act:Sections 508, 504 ‣ Covers federal agencies and orgs with federal funding
- 21. Accessibility Laws Rehabilitation Act:Sections 508, 504 ‣ Covers federal agencies and orgs with federal funding ADA: Titles II, III ‣ Covers public and commercial entities ‣ Netflix case: What is a “place of public accommodation”? ‣ Pending cases: Time Warner, FedEx
- 22. Accessibility Laws Rehabilitation Act:Sections 508, 504 ‣ Covers federal agencies and orgs with federal funding ADA: Titles II, III ‣ Covers public and commercial entities ‣ Netflix case: What is a “place of public accommodation”? ‣ Pending cases: Time Warner, FedEx CVAA ‣ Covers Internet content that aired on TV ‣ Includes video clips ‣ Copyright owner bears responsibility
- 23. The Rehabilitation Act ‣Enacted in 1973 – Federal and federally funded programs ‣ Section 504 – First statute to declare civil rights for individuals with disabilities – Extended to the public sector by the ADA in 1990 – Gov’t, airports, higher ed, K-12, libraries, housing ‣ Section 508 – 1998 Amendment – Federal programs in regards to electronic and information technology – Accessibility to web content
- 24. Section 508 &Web Accessibility ‣ Section 508 & Assistive Technology Act – Debate over Section 508’s direct influence – Department of Education requires states receiving funding under the ATA to comply with Section 508 – Extends web accessibility to many colleges & universities ‣ Section 508 & State Law – Many states have imposed laws referencing Section 508 – Extends web accessibility to the state level ‣ Closed Captioning Requirements – All television displays and computers must be equipped with technology to decode and display closed captions – Anyone implicated by Section 508 must provide closed captions for video programming (online or otherwise)
- 25. Future of Section508 ‣ Section 508 Refresh – February 23, 2014: proposed rule to refresh & expand Section 508 standards – Directly references WCAG 2.0 level A and AA success criteria ‣ WCAG 2.0 – World Wide Web Consortium’s collection of Web Content Accessibility Guidelines – International standard for web accessibility – Section 508 refresh would be the first legal backing of WCAG 2.0 in the US – Specifies levels of compliance and testable provisions
- 26. Section 508 Lawsuits ‣US Department of Education – National Federation of the Blind (NFB): U.S.A. Learns is inaccessible to blind people who use text-to-speech screen access technology or Braille (2009) – NFB: Direct Loan Program denied plaintiff’s request for monthly student loan statements in an accessible format (Braille) and phone assistance in filling out a student loan form (complaint filed 2011; settlement reached 2014) ‣ Social Security Administration – NFB: Web site prevents blind people from filling out necessary forms on the site; it is also difficult to access information about benefits (2009) ‣ Small Business Administration – NFB: Web site is inaccessible to blind people who use assistive devices and software; blind people cannot fill out online forms or access online courses (complaint filed 2009; agreement reached 2014)
- 27. About 3Play Media 2 ‣Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA
- 28. About 3Play Media 2 ‣Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 1,000+ customers in government, higher education, corporate, & media
- 29. Products & Services 2 Captioning Subtitling Transcription TranscriptAlignment (Automated) API Video Search Plugins
- 30. Accuracy and Quality 3 Multi-StepHuman Review Process ‣ More efficient, cost-effective ‣ At least 99% accuracy ‣ All work done in U.S. ‣ Consistent transcription standards
- 31. Flexible Upload +Turnaround 3
- 32. Platform Integrations 3 ‣ Round-tripintegration with many platforms ‣ Out-of-the-box compatibility with most players Video Player / Platform Integrations
- 33. 50+ Output Formats 3 ‣Wide variety of output formats ‣ Intelligent keyword extraction ‣ Automated vertical caption placement ‣ Encoded closed/open captions
- 34. Caption & TranslationEditor 3
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- 37. Customer Support 3 “…The IRSOffice of Chief Counsel selected the right partner in 3Play Media. They’ve exceeded our expectations in terms of the quality of our captioned and transcribed files, turnaround time, ease of account management, and customer service.” - Eric Granum, Internal Revenue Service “…They made the extra effort to make sure we were satisfied.” - Marty Bennett, EducationUSA
- 38. 338 Presenters Josh Miller VP ofBD 3Play Media josh@3playmedia.com Lily Bond Marketing Manager 3Play Media lily@3playmedia.com Q&A Resources Sections 508 and 504: Closed Captioning & Web Accessibility Requirements http://info.3playmedia.com/wp-section-508.html How to Select the Right Closed Captioning Vendor: http://info.3playmedia.com/wp-10-questions.html Case Studies: http://www.3playmedia.com/customers/case-studies/ Plans & Pricing: http://www.3playmedia.com/plans-pricing