Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

National Research Results: How Colleges Nationwide Are Handling Captioning

1,060 views

Published on

Earlier this year, the Oregon State University Ecampus Research Unit conducted two nationwide research projects on closed captioning in higher education. One of the projects focused on how colleges and universities are handling captioning at the institutional level.

In this webinar, Dr. Katie Linder, the head researcher on the project, will present for the first time on the findings of the institutional survey. Katie will take a close look at the results from over 50 colleges and universities nationwide, focusing on the challenges of and solutions for captioning.

This presentation will cover:

Whether institutions are prioritizing captioning
How institutions are budgeting for closed captioning
Whether captioning efforts are being centralized
The people and departments involved in captioning decisions
Whether colleges & universities are meeting legal requirements for captioning
How much captioning is currently being done
A comparison of captioning practices for face-to-face, online, and institutional purposes
Awareness of captioning across campus

Published in: Technology
  • Be the first to comment

National Research Results: How Colleges Nationwide Are Handling Captioning

  1. 1. 1 National Research Results: How Colleges Nationwide Are Handling Captioning Dr. Katie Linder Research Director Oregon State University Ecampus Kathryn.Linder@oregonstate.edu www.3playmedia.com twitter: @3playmedia live tweet: #a11y  Type questions in the window during the presentation  Recording of presentation will be available for replay  To view live captions, please click the link in the chat window Lily Bond (Moderator) 3Play Media Director of Marketing lily@3playmedia.com
  2. 2. National Research Results: How Colleges Nationwide are Handling Captioning Presented by: Dr. Katie Linder, Research Director Oregon State University Ecampus kathryn.linder@oregonstate.edu Tweet using: @ecresearchunit @Katie__Linder @3playmedia
  3. 3. Presentation Objectives • An outline of the study recruitment and procedures • Data & results from the study including: • Whether institutions are prioritizing captioning • How institutions are budgeting for closed captioning • Whether captioning efforts are being centralized • The people and departments involved in captioning decisions • Whether colleges & universities are meeting legal requirements for captioning • How much captioning is currently being done • A comparison of captioning practices for face-to-face, online, and institutional purposes • Awareness of captioning across campus • Takeaways from the study 3
  4. 4. Study Origins 4 • Linder, K.E., Fontaine-Rainen, D., & Behling, K. (2015). “Whose Job Is It?: Key Challenges and Future Directions for Online Accessibility in U.S. Institutions of Higher Education,” Open Learning: The Journal of Open, Distance, and e-Learning 30(1): 21-34. • Behling, K. & Linder, K.E. (2017). “Collaborations Between Centers for Teaching and Learning and Offices of Disability Services: Current Partnerships and Perceived Challenges,” Journal of Postsecondary Education and Disability (in press).
  5. 5. Study Research Questions • What are the solutions (internal and external) being used to implement captioning across an institution? • To what extent are institutions implementing captioning as a campus-wide initiative for courses and programs? • Are institutional captioning solutions centralized or decentralized? • To what extent are institutions implementing captioning proactively? Reactively? 5
  6. 6. Study Research Questions • What are the institutional motivations for implementing captioning? • Who are the institutional stakeholders involved in the implementation of captioning initiatives? • What are current institutional budgets for captioning? • Who is the person/unit held responsible for the implementation of effective captioning (this may not be the same person/unit that provides the finances for captioning initiatives)? 6
  7. 7. Study Research Questions • What institutional barriers prevent effective implementation of captioning? • What other barriers (aside from institutional) prevent effective implementation of captioning? • Are there institutions that are implementing captioning particularly well? • What does an effective and efficient implementation of captioning across courses and programs look like? 7
  8. 8. Study Research Questions And last but not least… • Do institutions rely on data or research documenting the benefits of captioning and transcription to secure funding? 8
  9. 9. Recruitment • 3,742 institutional representatives received an email announcing the study (this does not include social media, listserv, and word-of-mouth recruitment strategies) • A series of webinars describing the study were held • For institutions that chose to participate in the study, a link to the survey instrument was provided 9
  10. 10. Instrument and Procedures • Institutions outside of the United States were excluded from the study • Institutional representatives were asked to complete a 61-item online survey • Survey respondents had the option at the end of the survey to provide their email to be entered into a raffle for one of five 10-hour captioning credits valued by 3Play Media at $1,500 10
  11. 11. Participants • A total of 54 institutional representatives responded to the study • 47 institutions were included in the analysis of the outcomes after data cleaning procedures were completed 11
  12. 12. Participating Schools Demographics • Regional accreditor • Institution type • Public vs. private • Part of a larger campus system • Student enrollment • Online courses offered • MOOCs offered • Student enrollment online • Full-time and part-time faculty 12
  13. 13. Participating Schools - Regions 13 HLC, 17 MSCHE, 3 NEASC, 3 NWCCU, 6 SACSCOC, 9 WASC, 3 Other, 1 HLC MSCHE NEASC NWCCU SACSCOC WASC Other
  14. 14. Participating Schools – Institution Type 14 Frequency University, PhD/MD/JD/EdD 21 University, Bachelors and Masters 11 Community College 8 Bachelors but not graduate degrees 2 Two year college 1 Professional school 1 Technical/trade/vocational 0 Other (please describe) 0
  15. 15. Participating Schools – Public vs. Private 15 Public, 81.82% Private, 18.18%
  16. 16. Participating Schools - Enrollment 16 Frequency Percentage 1,000 or less 1 2.3% 1,001 – 5,000 8 18.2% 5,001 – 10,000 4 9.1% 10,001 – 20,000 12 27.3% 20,001 – 30,000 7 15.9% 30,001 – 40,000 7 15.9% 40,001 – 50,000 4 9.1% 50,000+ 1 2.3% total 44 100%
  17. 17. Participating Schools - Online Courses 17 Frequency Percentage None 1 2.3% 1-50 3 6.8% 51-100 8 18.2% 101 or more 17 38.6% I don't know 14 31.8% Other 1 2.3%
  18. 18. Participating Schools - Offer MOOCs? 18 Frequency Percentage No 28 63.6% Yes 11 25.0% I don't know 5 11.4%
  19. 19. Participating Schools - Online Enrollment 19 Frequency Percentage 1,000 or less 7 15.9% 1,001 – 5,000 6 13.6% 5,001 – 10,000 5 11.4% 10,001 – 20,000 2 4.5% 20,001 – 30,000 1 2.3% 30,001 – 40,000 0 0% 40,001 – 50,000 0 0% 50,000+ 0 0% I don't know 23 52.3%
  20. 20. Participating Schools - Faculty 20 3 3 2 1 1 1 1 0 1 3 15 4 2 2 1 5 1 1 1 0 0 8 0 2 4 6 8 10 12 14 16 50 or below 51-100 101-150 151-200 201-250 251-300 301-350 351-400 401-450 450-501 501 or more Full-time Part-time
  21. 21. Video Creation Guidelines 21 Do any institutional guidelines exist to inform the creation of videos that will be used at your institution? 13 17 12 18 14 11 8 15 20 0 5 10 15 20 25 Yes No Unsure Face-to-Face Online Institutional
  22. 22. Video Inventory 22 Does your institution track or inventory in some way the videos that are created at your institution? 11 19 11 13 16 13 7 16 19 0 2 4 6 8 10 12 14 16 18 20 Yes No Unsure Face-to-Face Online Institutional
  23. 23. Who can post videos? 23 Frequency Designated offices only 18 Any faculty members 13 Designated individuals only 12 Any staff members 12 Any administration members 11 Other 9 Any students 0
  24. 24. Is the approach (including process, staff, criteria) that is used to create closed captioning for a video the same regardless of whether the video is produced for face-to-face traditional classroom course purposes, online course purposes, or institutional purposes? 24 Percentage Yes 37.5% No 40% Unsure 17.5% Not applicable 5%
  25. 25. At your institution, is closed captioning ever created for any videos? Yes 87% No 2% I don't know 11% How much captioning is being done? 25
  26. 26. How much captioning is being done? 26 2 0 21 2 13 4 8 15 0 11 3 4 13 2 16 0 5 10 15 20 25 All Most Some None I don't know For how many videos is closed captioning created? Face-to-Face Online Institutional
  27. 27. How many transcripts are created? 27 3 1 15 7 4 3 20 6 2 3 9 8 0 5 10 15 20 25 For all videos For most videos For some videos For no videos Face-to-Face Online Institutional
  28. 28. Are colleges and universities meeting legal requirements for captioning? 28 Federal disability law Section 508 requires that online videos comply with a set of accessibility standards that requires closed captions for all pre-recorded videos. Closed captions are blocks of text usually shown at the bottom of a video that mirror the spoken audio. They capture not just speech but also essential sounds, like, for example, [doorbell], [laughter], or [applause]. They allow the viewer to read the text and absorb visuals at the same time. Closed captions can be turned on or off.
  29. 29. Are colleges and universities meeting legal requirements for captioning? 29 How confident are you that you understand what it means for your institution to be in compliance with federal and state accessibility laws regarding closed captioning? Frequency Percentage Very unconfident 1 2.1% Unconfident 3 6.4% Neither unconfident not confident 5 10.6% Confident 18 38.3% Very confident 20 42.6%
  30. 30. Are colleges and universities meeting legal requirements for captioning? 30 Which best describes your understanding of what it means for your institution to be in compliance with federal and state accessibility laws regarding closed captioning? Frequency Percentage We are required to proactively caption all of our videos 24 51.1% We are required to proactively caption most of our videos 9 19.1% We are required to provide closed captions only in the case of a deaf student or if a student makes an accommodation request 9 19.1% We are required to proactively caption some of our videos 4 8.5% I don't know 1 2.1% We are not legally required to provide any closed captions 0 0%
  31. 31. Are colleges and universities meeting legal requirements for captioning? 31 To what extent do you believe your institution is meeting closed captioning requirements? not at all, 2.10% partially meeting requiremen… meeting requirements, 14.90% exceeding requirements, 2.10% unsure, 2.10%
  32. 32. Why are institutions captioning? 32 Is the creation of closed captions for videos at your institution part of a campus-wide initiative? No, 60.50% Yes, 23.70% Unsure, 15.80%
  33. 33. Why are institutions captioning? 33 Frequency Percentage To be in compliance with the law 37 78.72% To avoid potential litigation 35 74.47% In response to accommodation requests 33 70.21% To support the needs of all learners 29 61.70% To create a learning environment that is aligned with the mission of the institution 20 42.55% To be in compliance with institutional policies 14 29.79% Because research supports a connection between caption use and positive learning outcomes 13 27.66% To address a significant need at our institution 11 23.40% In response to faculty demand 11 23.40% In response to student demand that is not accommodation-related 4 8.51% I don't know 1 2.13% Other 0 0.00%
  34. 34. Are institutions monitoring closed caption compliance? 34 No, 52.60% Yes, 26.30% Unsure, 21.10%
  35. 35. Why are institutions NOT captioning? 35 Frequency Percentage Lack of general awareness 26 55.32% A budget doesn't exist 23 48.94% Staffing is inadequate 22 46.81% Unclear whose responsibility it is 22 46.81% Don’t have buy-in of administration to caption videos 20 42.55% It’s too time consuming 19 40.43% It’s too expensive 18 38.30% Faculty won’t do it 18 38.30% Currently not an institutional priority 15 31.91% We weren’t aware it was something that should be done 8 17.02% We don’t know how to do it 7 14.89% Lack technical capability 6 12.77% Concerned about copyright infringement 6 12.77% Other 3 6.38% I don't know 1 2.13% This is not a genuine need at our institution 0 0.00%
  36. 36. How are videos prioritized for captions? 36 Frequency Percentage By request 25 53.19% Based on whether there exists a need to create equivalent access 22 46.81% Based on the purpose for which the video will be used (i.e., traditional classroom course vs. online course vs. institutional purposes) 15 31.91% Based on whether videos are public or only visible to certain students 15 31.91% Based on as much as the budget will permit 7 14.89% Based on course enrollment 6 12.77% Other 6 12.77% Based on video popularity 5 10.64% All videos are captioned 5 10.64% By course content/subject matter (i.e. certain courses get priority) 3 6.38%
  37. 37. Have criteria been articulated for what constitutes effective closed captioning? 37 Yes, 48.90% No, 36.20% I don't know, 14.90%
  38. 38. How are the criteria communicated to potential video creators? 38 Frequency Percentage Via a Disability Services Office 15 31.91% Website 13 27.66% Written Policy 8 17.02% Via a Technology Support Office 8 17.02% Via a Pedagogical Support Office (e.g. a Center for Teaching and Learning) 6 12.77% Via Faculty Leadership 5 10.64% Other 5 10.64% I don't know 1 2.13%
  39. 39. Do formal guidelines exist to inform the closed captioning of videos? 39 15 14 10 14 15 9 14 8 16 0 2 4 6 8 10 12 14 16 18 Yes No Unsure Face-to-Face Online Institutional
  40. 40. Are closed caption guidelines systematically communicated to potential video creators? 40 6 7 0 3 10 2 3 4 1 0 2 4 6 8 10 12 Yes No Unsure Face-to-Face Online Institutional
  41. 41. Who decides whether to create captions? 41 28 6 2 3 2 1 8 17 9 4 6 20 10 5 1 1 0 9 19 5 4 15 7 9 3 6 7 1 5 3 0 12 18 0 5 10 15 20 25 30 ODS OIT Provost VP of SA CIO CDO Deans or Chairs Faculty Students I don't know Other Face-to-Face Online Institutional
  42. 42. Who decides which caption solution to use? 42 18 9 2 1 1 0 4 10 3 0 4 17 12 4 1 1 0 5 14 3 1 16 4 9 1 4 3 0 4 3 1 3 9 0 2 4 6 8 10 12 14 16 18 20 ODS OIT Provost VP of SA CIO CDO Deans or Chairs Faculty Students I don't know Other Face-to-Face Online Institutional
  43. 43. Who creates the captions? 43 14 8 3 13 17 3 0 3 18 8 3 11 19 5 1 6 13 7 3 4 14 2 2 6 0 2 4 6 8 10 12 14 16 18 20 The creator of the video Staff who are dedicated to captioning Office of Information Technology Office of Disability Services A third party, external to the institution Automated software I don't know Other Face-to-Face Online Institutional
  44. 44. Who ensures the quality of captions? 44 Frequency Percentage Office of Disability Services 22 46.81% The creator of the video 21 44.68% Staff who are dedicated to closed captioning 18 38.30% A third party outside of this institution 18 38.30% Office of Information Technology 8 17.02% No one is designated to do this 7 14.89% I don't know 5 10.64% Other 5 10.64% Automated software 3 6.38%
  45. 45. How are institutions budgeting for captions? 45 Frequency Percentage $0 4 10.5% $1-$10,000 7 18.4% $10,001 - $50,000 6 15.8% $50,001 - $100,000 2 5.3% >$100,000 1 2.6% I don't know 18 47.4% What is your institution's budget for closed captioning?
  46. 46. How are institutions budgeting for captions? 46 In your institution, where is the budget for closed captioning housed? Frequency Percentage Disability Services 12 31.6% In more than one office or department 8 21.1% Information Technology 5 13.2% Other 5 13.2% I don't know 5 13.2% Academic Affairs 3 7.9% Student Affairs 0 0%
  47. 47. What factors inform the budget? 47 Frequency Percentage The number of students who request accommodation that requires captioning 18 38.30% Our accessibility budget as a whole 12 25.53% The amount of video content 8 17.02% Other 6 12.77% I don't know 5 10.64% Legal considerations 5 10.64% Enrollment 2 4.26% Other data from within this institution 2 4.26% Data from outside of this institution 0 0.00%
  48. 48. Are closed captioning efforts centralized or decentralized? 48 Frequency Percentage No aspects of captioning are centralized 20 42.55% A centralized policy exists for captioning 13 27.66% A centralized operations team exists for captioning 11 23.40% A centralized budget exists for captioning 9 19.15% I don't know about centralization of captioning at my institution 3 6.38%
  49. 49. Are caption efforts centralized or decentralized? 49 When you think about implementation of closed captioning across your entire institution, to what extent is it systematic? Frequency Percentage Not at all systematic 22 55% Somewhat systematic 12 30% Systematic 4 10% Very systematic 1 2.5% I don't know 1 2.5%
  50. 50. Are caption efforts centralized or decentralized? 50 In general, which of the following best characterizes your institution's underlying approach to closed captioning? Frequency Percentage More reactive than proactive 16 40% Primarily reactive (designing for accessibility is done only after accommodations are requested) 9 22.5% Primarily proactive (designing for accessibility is prioritized even if it is not requested) 5 12.5% More proactive than reactive 5 12.5% Approximately equally proactive and reactive 5 12.5%
  51. 51. Takeaways • There is still some confusion about the legal requirements for higher education institutions regarding the closed captioning of videos • Despite the fact that the top reason for captioning is compliance with the law, many institutions do not have processes in place to measure their compliance • At many institutions, different processes, staffing, and criteria are used to create closed captioning for videos being used in face-to-face courses, online courses, and for institutional purposes • The majority of institutions in the study report that implementation of closed captioning across their institution is not at all systematic 51
  52. 52. Study Report • A full study report for the institutional survey will be available later this fall • The report will include: • Additional results from the study including more specific qualitative analyses • The survey instrument • Data tables for all questions Everyone who registered for this webinar will be emailed when the report is available. 52
  53. 53. Upcoming Webinar: November 30 How Different Student Subgroups Use Closed Captioning This presentation will cover: • Data & results from the student study, broken down by student subgroups • Student subgroup awareness of the availability of captioning • Student subgroup use of captioning and transcription • How the availability of closed captions and transcripts impacts students’ perceptions of whether they are helpful or a hindrance • How students with disabilities compare to students without disabilities regarding closed caption and transcript use • The percent of overall students responding who report using closed captions or transcripts as a learning aid • Takeaways from the study 53
  54. 54. An Additional Resource A weekly podcast about topics and issues related to research in higher education. Full transcripts are provided with each episode. 54
  55. 55. National Research Results: How Colleges Nationwide are Handling Captioning For additional questions contact: Dr. Katie Linder, Research Director Oregon State University Ecampus kathryn.linder@oregonstate.edu @ecresearchunit & @Katie__Linder
  56. 56. 56 Dr. Katie Linder Research Director Extended Campus, Oregon State University Kathryn.Linder@oregonstate. edu Lily Bond (Moderator) Director of Marketing 3Play Media lily@3playmedia.com Q&A Upcoming Webinars:  Oct 20: An Architect of the ADA on Its Application to Modern Technology  Nov 3: Copyright Made Simple for Digital Educators  Nov 30: National Research Results – How Different Student Subgroups Use Captioning  Dec 8: Quick Start to Captioning  Jan 26: How UDL Helps All Learners Register for upcoming webinars at: http://www.3playmedia.com/webinars/

×