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1. Am I Doing This Right?
With Soren Hamby

2. Hi, I’m Soren! ✨
Soren Hamby, UXC (They/Them)
@uxnotyoux
Senior Manager of UX and Digital Design
DEI Board Member

3. ● Founded/co-founded accessibility initiatives
● Maintainer at The A11y Project (A-eleven-y)
● Bunch of Certifications
○ Accessibility Program Management
Certification, Deque
● CUNY Graduate Student in Disabilities Studies
● Editing/Proofreading a book for Designers on
Accessibility
● Writing a workbook for organization accessibility

4. Inclusivity is key to achieving
holistic accessibility. It is not
enough to simply provide access;
we must strive to create an
environment that is welcoming
and inclusive for all.

5. What is accessibility?
Accessibility is the process of removing access
barriers and providing the right support to fit
people’s access needs including and
especially, people with disabilities.

6. 19%
of the U.S. population has a
disability

7. What is holistic
accessibility?
Across an organization, that every role and
every person having a hand in accessibility
internally and externally understands
accessibility and implements it.

8. 34%
of the working age U.S. population
has a disability
Civilians with hearing, vision, ambulatory, and/or cognitive
disabilities, ages 18-64 under, living in community settings
(https://disabilitycompendium.org/sites/default/files/user-
uploads/Events/2022ReleaseYear/Annual%20Report%20---%202021%20---
%20WEB.pdf)

9. The need for holistic accessibility
Accessibility is an important part of creating a
welcoming and inclusive environment for
everyone.
Holistic accessibility takes into account the
needs of all users, and involves all roles in
providing accessibility. It also shifts the burden
from one or two people to making everyone
equally responsible.

10. Holistic Accessibility moves
beyond the technical cycle.
Technical Accessibility Cycle:
● Identify Barriers
● Develop Solutions
● Implement Solutions

11. Roles and Careers in
Accessibility

12. EDP Roles
● Design
● Engineering
● Product
● Leadership
● Content
● Operations
● Leadership

13. EDP Roles + A11y
● Design
● Engineering
● Product
● Leadership
● Content
● Operations
● Leadership
(CTO/CDO)
Accessibility Roles
● Accessibility SME
● Accessibility Coach
Accessibility
Leadership Roles
● Accessibility Program
Manager
● Accessibility Director
● VP of Accessibility /
CAO

14. Holistic Accessibility can
answer complicated
questions:

15. Holistic Accessibility can
answer complicated
questions:
Privacy and Accessibility
How do I do research or test
without asking people too
much/too invasive information?

16. 3 P’s of a Robust Accessibility Plan
● People
○ Surveys, training, staffing strategies, and
employee experience
● Process
○ Standards, governance, inclusive vendors
and third party content, etc
● Products
○ Building products that are not only mature
in adapting accessibility in the UI but in
building solutions that meet accessibility
needs

17. Common Pitfalls:
The accessibility bottleneck

18. Common Pitfalls:
Low commitment to the 3 Ps

19. Common
Pitfalls:
No involvement
of disabled
people

21. Maturity models
1. Awareness
2. UI changes
3. Service Design
4. Organizational change

22. Setting Goals:
Action Plan for Success
● Define Goals
● Create Actions
● Monitor Progress

23. Compliance vs inclusion
● Compliance protects companies
● Compliance is not flexible
● Compliance often only takes one disability into
account at a time
● Inclusion thinks about intersections (mobility and
vision, how vision and hearing accessibility
features can benefit everyone)

24. Thank you!
Book list: https://bit.ly/sorensbooklist
Resources: https://www.a11yproject.com/resources/
https://adplist.org/mentors/soren-hamby
https://linktr.ee/uxnotyoux