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University of Wisconsin: Captioning and Transcription Policies, Uses and Workflows

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This slideshow comes from a presentation at UB Tech in June, 2014. The presentation was led by Josh Miller of 3Play Media and Patrick Wirth of University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning (CEOEL). 3Play Media provides captioning and transcription services for UW-Extension.

CEOEL serves as the coordinator for University of Wisconsin continuing education programs at all 26 campuses. The presentation covered:
- Overview of CEOEL accessibility policies and procedures
- Overview of media team captioning and transcription workflows
- Discussion of CEOEL strategies for addressing accessibility issues/needs
- Showcase of creative uses for transcripts and captions around marketing initiatives
- Access to media players and templates (audio, video, narrations, etc.)

Published in: Technology, Education
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University of Wisconsin: Captioning and Transcription Policies, Uses and Workflows

  1. 1. Video Captioning Requirements, Best Practices, and Emerging Standards UBTech, June 17, 2014 Josh Miller 3Play Media josh@3playmedia.com +1.617.764.5189 x102 1 Patrick Wirth University of Wisconsin - Extension patrick.wirth@uwex.edu +1.608.261.1121
  2. 2. About 3Play Media ‣ Captioning + transcription + subtitling ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 800+ customers concentrated in higher ed Higher Education Customers 2
  3. 3. University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning (CEOEL) Captioning and Transcription Policies, Uses and Workflows Patrick Wirth, Director of Media Services
  4. 4. CEOEL Overview Serves as the coordinator for University of Wisconsin continuing education programs at all 26 campuses Provides ID, media, and marketing services for 8 collaborative degree programs Launched our first competency based degree in January of 2014 75% are undergraduate programs
  5. 5. Presentation Agenda Overview of CEOEL accessibility polices and procedures Overview of media team captioning and transcription workflows Discuss CEOEL strategies for addressing accessibility issues/needs Showcase creative uses for transcripts and captions around marketing initiatives Provide access to our media players and templates (audio, video, narrations, etc.)
  6. 6. Role of Media Services Team Online CoursesMarketing
  7. 7. Role of Media Services Team Online CoursesMarketing Support the Online Learning Environment: To Better Engage the Student by Enhancing the Way Content Is Delivered Throughout the Course Examples: Meet the instructor Virtual fieldtrips Chalk talks Virtual labs Animation Think about the most pedagogically effective way to make media accessible
  8. 8. Role of Media Services Team We also help campuses identify and reach the best and largest possible target audiences for their online programs. Online CoursesMarketing
  9. 9. UW-Extension Accessibility Policy UW-Extension EEO Policy #7a World Wide Web Accessibility and Internet Program Delivery Systems UW-Extension will comply with all relevant subsections of Section 508 of the Rehabilitation Act of 1973, as amended. UW-Extension will strive toward meeting the components of the W3C guidelines by establishing minimum standards that are to be followed for all media published or hosted by UW- Extension. Internet Web sites published or hosted by UW- Extension after October 1, 2001 must be in compliance with this policy.
  10. 10. UW-Extension W3C Guidelines Web Content Accessibility Guidelines (WCAG) Guideline 1.2 Time-based Media: Provide alternatives for time-based media. Guideline 4.1 Compatible: Maximize compatibility with current and future user agents, including assistive technologies.
  11. 11. Why UW-Extension Cares Accessible design supports our mission Accessible design is the law Accessible design aids all users Accessible design allows for searching of multimedia
  12. 12. Online Courses Video Captions All collaborative degree programs have standard policy to caption all video content Do not provide downloadable transcripts for “meet the instructor” videos, but do for all other course content videos
  13. 13. Online Courses Video Captions Technical Implementation MP4 files are submitted to 3Play for captioning Utilize VTT files for captioning (HTML 5 player) <video src="video.webm"> <tracksrc="sample.vtt"> </video> Natively supported by latest web browsers including; Chrome, Firefox and IE 10
  14. 14. Online Courses Narrated Presentations Narrated presentations may include mixed media but majority are slides + audio 75% of total media developed for online courses are narrated presentations Chunk information based on instructional concepts Promote processing of information for longer retention
  15. 15. Online Courses Narrated Presentation Transcripts All collaborative degree programs have standard policy to provide a transcript for each narrated presentation Screen reader friendly PDF downloads for students Each page is slide image + audio narration text Embed content critical stills if video
  16. 16. Online Courses Assembling Transcripts Overview of workflow 1. Export audio and images from PowerPoint 2. Import audio clips into Adobe Premiere 3. Insert slide # audio clips between each audio file 4. Submit audio file to 3Play 5. Download word doc transcript from 3Play and apply program specific template 6. Images exported from PowerPoint dragged into Word template 7. Long descriptions and titles are inserted where necessary 8. Exported as PDF with author, title and short description provided
  17. 17. Online Courses Assembling Transcripts Creating Accessible PDF transcripts Use styles in MS Word Write long-desc for complex graphics Title each graphic A 25 slide transcript takes approximately 15 minutes to create or 15% of the total development time
  18. 18. Online Courses Transcript Usage Survey of our Sustainable Management students Nearly 50% of our Sustainable Management students are using transcripts as study aids Print and highlight as the instructor presents content Some students rely exclusively on transcripts Tech support is alerted quickly if there’s a missing transcript for a narrated presentation
  19. 19. Accessibility Resources for Students LGBTQ Resource Center Assistive Technology CenterStudent Accessibility Center Disability Resource Services
  20. 20. Accessibility Team at CEOEL Meet quarterly Brainstorm/strategize online accessibility issues and solutions Review impact of LMS and other technology “upgrades” Future: Work closely with campuses to develop best practices guide Student Services Application Developer Senior Media Specialist Instructional Designer
  21. 21. Marketing Using Transcripts to Build Story Submit video interviews to 3Play for transcript Download Stamped Doc PR/Marketing/Media rearrange paragraphs and sentences into a storyline
  22. 22. Marketing Using Transcripts to Pull Quotes
  23. 23. Marketing YouTube Workflow for Videos
  24. 24. Link to UW-Extension’s Open Source Media Players Storybook + Media Player Additional Players and Projects https://github.com/oel-mediateam/sbplus https://github.com/oel-mediateam/
  25. 25. Accessibility Resources McBurney Resource Center
  26. 26. Questions
  27. 27. Q&A 28 Josh Miller 3Play Media josh@3playmedia.com +1.617.764.5189 x 102 Patrick Wirth University of Wisconsin patrick.wirth@uwex.edu +1.608.261.1121 Resources White Papers:  2014 Roadmap to Web Accessibility in Higher Education  How the ADA Impacts Video Accessibility  CVAA Captioning Requirements & Deadlines Video Tutorials, Webinars, How-To Guides: http://www.3playmedia.com/how-it-works/overview/ 3Play Media Blog: http://www.3playmedia.com/blog/

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