The document summarizes the results of a questionnaire given to male and female readers about their preferences for a music magazine. For male readers, it found they prefer double page spreads with pictures and text, bright covers with one main image, coverage of unsigned bands and solo artists, and articles focused on rock and pop music. For female readers, it found similar preferences around covers and unsigned band coverage, as well as an interest in fashion articles and interviews with pop stars. The magazine will aim its content at male readers who prefer rock music.