The document summarizes the results of audience research for a music magazine. Key findings include: 1) The target audience prefers a variety of music genres and for the magazine to use bright colors like pink, blue, and white. 2) Readers enjoy full-page celebrity photos more than several smaller celebrity photos and like to receive free gifts with the magazine. 3) They are more interested in reading about the latest music charts than celebrity tweets and prefer articles with text speech and emoticons. 4) The audience likes articles about both male and female artists and musicians.

1. Task 8- Audience Research Summary
While asking people questions on research to my type of magazine I found out the
following answers.

4. From my results of the questionnaire I have found out that people prefer lots of
different bands who sing different genres of music. Pink, blue and white are the
most popular colours for a magazine which is effective as the magazine will have a
variety of colours. The audience prefer to see a whole image of a celebrity rather

5. than a couple of celebrities but with a smaller image. Everyone who answered the
questionnaire enjoys free giveaways in the magazine. When the article is about
celebrity gossip the audience prefers text speech when possible in the article. The
target audience prefers finding out the latest music in the charts rather than reading
about what celebrities are tweeting recently. As well as the audience wanting to
read text speech when possible in an article they also prefer to have emoticons in
the article when possible instead of reading the word. The audience likes reading
about a mixture of both sexes which makes the articles more interesting as you will
have some about men and some about women in the magazine. With there being
certain colours the target audience prefers they also like bright colours to be seen so
any colour in the magazine used will be bright and effective. On the last question the
audience couldn’t decide on whether they wanted more quizzes and games in the
magazines as the result was 50% each way. All of this information will help me when
planning my own music magazine because the questions that have been asked have
been answered by the target audience which will read the magazines. This is helpful
because the target audience know best what they want to see and read in the
magazines they buy.
From my focus group interview with Skye and Lauren I asked the questions from task
seven and found out these results. They both preferred bright colours on the
magazine such as pink, blue and yellows because this will catch your eye and make
you want to read it as these colours help to make the article interesting. The next
question I asked Skye and Lauren was if they could listen to pop music all the time
and if not why they can’t. The response back was no they couldn’t listen to pop
genre music all the time because as much as they like pop music it is based mostly
on love songs and are similar which will end up with them getting bored and they
both prefer to listen to a range of music genres and not just pop. On the front cover
of the magazine Skye and Lauren prefer the front cover to have an organised layout
on the cover instead of a cover that is unorganised with information cluttered
everywhere overlapping other pieces of information. When I showed Lauren and
Skye a photo of the front cover of a magazine I asked them what did they like and
disliked about the front cover.