The document discusses the results of a survey about preferences for a rock music magazine. The key points are: - The target audience is mainly 16-18 year olds, so the magazine will focus on bands and designs appealing to younger people. - Although most respondents were female, the typical reader of a rock magazine is male, so the magazine will have a male-oriented style. - Indie rock is the most popular genre, but other rock genres will also be covered to attract a wider audience. - Dark colors were preferred for the magazine design despite more female respondents, to match the genre of rock music.

1. Age:
The age of the readers are important as it effects the style and content of the magazine. You
can see that the majority of the target audience are 16-18 years old at 76.92%. Due to this I
will look at bands and designs that are favourable towards the younger generation.

2. Gender:
As you can see from the results the respondents are mainly female. However this doesn’t
mean that the readers will be a majority of females, as these are simply people who carried
out the test. Stereotypically the readers of a rock magazine will be male, due to this I will
stick with a more male orientated magazine style.

3. Genre
Indie Rock is clearly the most popular. Because of this I will attempt to cover more indie rock
content, however I will involve other genres of rock so to keep the door open to a wider
audience.

4. Colour Scheme:
The colour scheme that has been chosen most definitely can be associated with the genre of
music, as the dark colours can be linked to rock music. This was a surprise to me as I
expected the lighter colours to be more popular due to the higher quantity of women that
carried out the survey.

5. Eye catching:
It’s obvious from these results that the main image is crucial in the production of my music
magazine. In an attempt to appeal to the majority of readers I will use a main image of a
reasonably well known band/singer in an effort to entice the largest majority to read the
magazine.

6. Content:
As shown from the results it’s obvious that interviews were very popular with the
participants. Due to this I will use interviews on my double page spread, getting crucial
information from major music groups.

7. Bands/artists:
These results will help to govern the choice of bands that I will include in my magazine. As
shown Arctic Monkeys, Bloc Party and Jamie T are the most popular so I will attempt to use
three the most while including features from other less popular bands.

8. Price:
As you can see people are more than willing to pay a bit more for the magazine. Due to this I
will be able to create a better quality product with improved content.

9. Release:
As most people would prefer a monthly release, this gives a longer time for the magazine to
be created. Due to this more detail can be put in therefore making the magazine more
appealing and sellable to the target audience.

10. Magazine preference:
Due to Kerrang being the most popular I will use the style of this as template, with a similar
style of content as this clearly appeals to the audience. However I will have to be careful not
to obviously copy their design as this lacks originality.