The document summarizes primary audience research for a music video project. It found that metal was the most popular genre, with Slipknot being the most popular band. When asked about their favorite songs, most responses were metal songs. For what people want to see in a music video, responses indicated a preference for narratives and destruction. Nearly all respondents had listened to metal before, with Metallica and Slipknot being the most well-known bands. Most respondents rated their liking of metal as a 7 or higher. The research suggests making a music video for a Slipknot or Metallica song that includes elements of darkness, anger, and destruction to match viewers' expectations of the metal genre.

1. Primary Audience Research Analysis
Favourite genre of music
As we can see from the chart
below the most popular
genre is Metal with 4 out of
16 responses saying that
their favourite genre is metal
therefore we have decided
that this would be a good
type of genre to do since it is
the most popular, Rock is also
then 2nd with 3 responses
which means that our chosen
genre will most definitely be
metal/rock as the majority of
the responses we got say that
their favourite genre is metal
and rock.
Favourite Band/Artist
We got a large variety of different bands and artists for this section from Slipknot
to Beyoncé however the most amount of bands and artists fall under the metal
and rock genre with Slipknot being the most popular and so this helps us in
choosing which song we should do from which band as it shows us which are
most popular.
Favourite Song
In this section we got a large variety of responses but still a large amount of the
songs are mainly that of rock and metal bands such as The Devil in I and Wait
and Bleed from Slipknot and so this shows us that a large amount of the people
we sent the surveys to enjoy this type of music.
What you see in a music video
For this question we got a lot of good responses to help us choose which song we
should do. Firstly we got a response saying that a good and clear narrative is
required in a music video and also responses saying that our music video needed
things such as destruction and things that are fun to watch and that are exciting
for the audience, this means that we can do a song which has a good mix of the
two and so we can find a few songs in the metal genre which have this mix such

2. as ‘Dead Memories’ by Slipknot which has a small amount of narrative and also
destruction and strange things.
Amount of time spent listening to music
As you can see
from the image on
the left you can see
that a lot of people
like to listen to
music all the time
or quite a lot and
so this helps us
because it means
that we wont be
wasting our time
making the music
video as it means
that a lot of people
will be listening to
music and so
increases the
likelihood that
people will be
listening to our
music video.
Have you ever listened to a song from the metal genre and if yes which
band or song name?
Out of the answers 15/16 replies with Yes which shows that almost 94% of the
people have heard the metal genre and so this therefore shows us that the metal
genre is a well known genre and so makes it more likely that people will hear our
song. We can see that the bands that people have heard are mostly Metallica and
so this further adds to our choice of band as we can see that Metallica and
Slipknot are the most popular and so we should do one of these as it will increase
the chances of people listening and liking our music.
How much do you like the metal genre out of 10?
This question has a large variety with a mixture of people who don’t like it and
people who do, however the stats show us that the majority of people do actually
like metal music with 5 responses being the most for 10/10 and we can see just
over half of the people we asked liking the metal genre over a 5 and about 15%
being on 3/4 which again shows us that the metal genre is liked by a specific
audience and should be taken into consideration that all the people who
answered with a 10 are a male young audience which further shows us that our
target audience of a young adult male audience is important to make people like
our music video.

3. What Visuals and Emotions would you expect from the metal genre?
From this question a large amount of people mentioned the dark and violent
nature that would be expected from the metal genre and this adds further
knowledge from my detailed analysis’s and gives us more of an idea of what we
need to do in our music video and shows us that we somehow need to represent
some type of anger or darkness to our music video which may include things
being smashed to represent a brokenness and the anger that our music video
will need to match the house style of the metal genre.