This document summarizes the results of a questionnaire about music preferences. It shows that pop music is the most popular genre across generations. Alternative rock is generally liked but not as a favorite. People have various hobbies so a band shouldn't focus on one. MTV and 4 Music are most popular but Kerrang or Mojo would be better to promote alternative rock. Radio preferences vary so targeting one station may not work. People don't expect alternative rock bands on album covers. Most people begin liking music around age 11. Fans of alternative rock rarely read music magazines so advertising there would be ineffective. Alternative rock is liked but not strongly based on ratings.