1. The questionnaire asked respondents about their gender, age, music video viewing habits, and preferences to inform the creation of a new music video. It found that the target audience was primarily male aged 18-25 who enjoy watching music videos on YouTube and prefer a serious tone with a good storyline and male lead over dance routines or visual effects. This provided guidance on the genre, format, and content that would appeal most to the intended viewer demographic.

2. QUESTIONNAIRE
Questionnaire:
Gender?
Age?
Male
-18
Female
18-25
26-35
36+
Do you enjoy watching music videos?
Y
N
What do you look for in music videos?
Good storyline
Performance
Visual effects
Romance
Other ________________________
Do you like seeing a male or female starred music video?
How do you watch music videos?
Vidzone
YouTube
Male
My Space
How often do you watch music videos a week? _________________
What is your favourite music genre?
Indie?
Rap?
R’N’B?
Classic?
Western?
Rock?
Hip Hop?
Do you like videos to be more...
Funny?
Do you enjoy dance routines in videos?
Serious?
Y
N
Female
Daily Motion
Other

3. ANSWERS
Gender?
Age?
Male (78)
-18 (67)
Female (22)
18-25 (13) 26-35 (20)
Do you enjoy watching music videos?
36+ (0)
Y (97)
N (3)
What do you look for in music videos?
Good storyline (61)
Performance (29)
Visual effects (7)
Romance (2)
Other ________________________(0)
Do you like seeing a male or female starred music video?
How do you watch music videos?
Male (89)
Vidzone (2) YouTube (88)
Female (11)
My Space (5) Daily Motion
(4) Other (1) (iTunes)
How often do you watch music videos? _________________ (The answers averaged at 17 times)
What is your favourite music genre?
Indie? (45)
Rap? (15)
R’N’B? (4)
Classic? (8)
Western? (12)
Rock? (16)
Hip Hop? (0)
Do you like videos to be more...
Funny? (22)
Do you enjoy dance routines in videos?
Y (6)
Serious? (78)
N (96)

4. QUESTION ONE.
1.
Gender?
(22)
Male (78)
Female
Gender
This shows how I asked a variety of
both male and female people to
get a varied response to make a
video prime for both genders but
still asking a majorly males so
that we get a solid audience for
the music video and understand
what we can do to our direct
audience and make it as
repeatable as possible.
Male
Female

5. QUESTION TWO.
2.
Age? -18
(67) 18-25
(13) 26-35
(20) 36+ (0)
This was a question
asked to show that
we are mainly
aiming towards
asking a certain
age range of people
and to make sure
that we got a solid
answer from the
audience in which
we wanted to get a
response from.
Age
-18
18-25
26-35
36+

6. QUESTION THREE.
3.
Do you enjoy
watching music
videos?
Y
(97) N (3)
A very simple question
to simply ensure
we are asking the
correct kinds of
people to get a
good audience
feedback.
Do you enjoy watching music videos?
Yes
No

7. QUESTION FOUR.
4.
What do you look for in
music videos?
Good storyline (61)
Performance (29)
Visual effects (7)
Romance (2)
other
________________________
(0)
This gives us some solid
information on what kinds of
things our audience enjoy
seeing within a music video
so that we can also
understand what we need to
put in our music video in
which our video will enjoy and
they will want to repeat lots.
From this answer we gathered
that our audience would like
to see a great storyline with a
little bit of performance, so we
will therefore be taking this
into an aspect and making
sure we use this information
to bend our video to how it
will be to create a more
interesting appeal towards the
audience.
What do you look for in music videos?
Good Storyline
Performance
Visual Effects
Romance
Other

8. QUESTION FIVE.
5.
Do you like seeing a
male or female starred
music video? Male
(89)
Female (11)
This is to support our choice
on song and acting
choice within our
video, this will ensure
that our choice of a male
lead will appeal to our
audience and also make
the video even more
repeatable and popular
within our target
audience.
Do you enjoy a male of female lead
music video?
Male
Female

9. QUESTION SIX.
6.
How do you watch
music videos? Vidzone
(2) YouTube (88) My
Space (5) Daily
Motion (4) other (1)
(iTunes)
This question gives us a clear
way to show us what
method in which our
audience watch general
music videos so therefore
allowing us to know that
putting our video on
YouTube would be a
prime way of making sure
that our target audience
is given many ways of
watching and taking in
the video therefore we
will put them on there.
How do you watch your music videos?
Vidzone
YouTube
MySpace
Daily Motion
iTunes

10. QUESTION SEVEN.
7.
How often do you watch music videos? _________________ (The
answers averaged at 17 times)
This question shows that we are making sure that we are asking people
who know what a good music video is and how to judge one. This will
impact our music video by the way in which this makes our
questionnaire more reliable in the way it reflects on our target audience.

11. QUESTION EIGHT.
8.
What is your favourite
music genre?
Indie? (45)
Rap? (15)
R’N’B? (4)
Classic? (8)
Western? (12)
Rock? (16)
Hip Hop? (0)
Sales
Indie
Rap
R'N'B
Classic
Western
This question supports how
our target audience enjoys
our choice of music in our
music video. This impacts
our music video by
allowing us to be assured
that we know we are
making a good choice of
song which will have a
large audience and a very
repeatable fan base.
Rock
Hip Hop

12. QUESTION NINE.
9.
Do you like videos
to be
more...? Funny?
(22) Serious? (78)
This demonstrates how
our target audience
enjoy a much more
seriously toned music
video as they will
enjoy it much more.
This will therefore
effect how we will film
our video, the
lighting, mood, tone
etc. Therefore making
it much more
impactful on our
audience; making it a
much more repeatable
product.
Do you like music videos to be
more…?
Funny
Serious

13. QUESTION TEN.
10. Do you enjoy dance
routines in videos?
Y
(4)
N (96)
This shows that we do not need
to focus on any dance
routines in our video and
instead can focus on more
performance for our video.
This will therefore impact
our music video as it will
give us no need to spare any
time to make any dance
routines and instead focus
on more aspects on the
video which our audience
will enjoy.
Do you enjoy dance routines within
music videos?
Yes
No