The document summarizes the results of a questionnaire given to the target audience of 16-18 year-olds for a music video. It found that the target audience was predominantly female, with a preference for pop music and liking both performance and narrative elements in music videos. To accommodate these preferences, the music video will feature both a narrative and performance elements, with the narrative illustrating the lyrics and featuring a protagonist along with many other people.

1. Audience Questionnaire Results
We only gave our audience questionnaire to 16-18 yearolds,as they’re ourtargetaudience.This
allowedustobe certainwe were receivingthe opinionsof ouraudience toguarantee the video
appealstothemthroughthe use of differentfeatures.
Due to our target audience beingpredominantlyfemale byhavingatargetaudience thatisonly30%
male.We recreatedthiswithourQuestionnaireaudience byusing7femalesand3 males.The
nature of our musicvideoalsonaturallyattractsmore femalesof ourage grouptherefore itseems
practical unsure we planour videowiththe preferencesof the majorityof ouraudience inmind.
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under 15 16-18 19-21 22-25
How old are you?
Age
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Female Male
What gender are you?
Gender

2. Audience Questionnaire Results
Femalespreferredgenre accordingtoourtargetaudience ispop,the genre we have chosen.Males
generallypreferHipHop or R&B from our targetaudience.These resultssupportourinitialfeelings
that our genre appealsprimarilytofemalesbetween16-18year olds. The lackof interestinpop
frommalesinour target age range supportsourdecisiontohave themas a secondarytarget
audience.
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Acoustic Indie Rock Pop Hip Hop R&B
What music genres do you like?(Tick as many as you like)
Female Male
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Performance Storyline Both
What do you like to see in a music video?
Female Male
Our audience preferstosee bothperformance andnarrative elementsinmusicvideos.Due to
the majorityof our audience likingbothaspectstofeature ina musicvideowe have decided
to add more narrative withinourmusicvideoto accommodate these views.

3. Audience Questionnaire Results
The majorityof femalespreferthe lyricstomatchthe visualsratherthana music videowith
disjunction.Due tothiswe will trytomake all our scenesillustrate oramplifythe lyrics.Althoughall
the malesinour surveysaidtheydidn’tlike thisfeature we have tofocusonour primarytarget
audience andwe feel representationof lyricsinvisualsisneededinmusicvideo,asGoodwin
suggests.Alongwiththisthe performanceelementoffersamplification,whichwill allowus to
compromise withthe twogender’schoices.
Our audience preferspositivesemotionsinmusicvideoswithenergeticbeingthe mostpopular
moodchoice.The performance elementof ourmusicvideofocusesonthose three emotions.
Despite the negativefeel of ournarrative due tothe upbeatnature of the songit will alsobe
energetic.
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Yes No
Do you like the lyrics to match the visuals?
Female Male
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Sad Happy Energetic Funny
What mood do you like in a music video?
Female Male

4. Audience Questionnaire Results
The resultsforthisquestionshowarage of opinions.The majorityof peoplelikelotsof people
involvedinamusicvideobutalsoouraudience likesthe use of a protagonist.Tomake the most of
these resultsandnotignore anyopinionbothgendersagree onwe are goingto use a clear
protagonistinthe narrative andlotsof people inperformance.Ourmusicvideowill alsoinclude
scene withjusttwopeople.We thinkthata diversityinnumbersindifferentsectionswill keepthe
musicvideointeresting.
Despite the popularopinionbeingtonotinclude love inamusicvideowe cannotavoidthisdue to
the contextof our chosensong.Howeverthe narrative of oursong isn’taboutthe love elementof a
relationshipbutthe breakup,therefore theirwill be alackof physical showingof love,itisjustan
underlyingtheme.We aren’tshowinglove itselfduringourmusicvideoasthatwouldn’tmatchwith
the lyricsand moodof the song.
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Yes No
Do you like lovebeing involved in a music video?
Female Male
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Lots of people One person Two people
Do you like lots of people being in a video or justone
person?
Female Male