This survey analyzed preferences for a student music video project. It found that the audience would be female aged 16-19, favoring the pop genre. Jessie J was a popular artist, and her songs "Bang Bang" and "Who You Are" were most liked by those surveyed. Most respondents watch music videos on YouTube. The survey informed decisions to feature Jessie J's "Casualty of Love" song in a narrative-based music video for the target audience.