The digipak uses close-up and mid-shot images to appeal to both male and female audiences. Close-ups showcase the singer's beauty to attract men, while mid-shots in open, natural settings portray her as genuine and passionate about music. Washed out pinks, whites and greens present the indie pop artist as naturally beautiful. Darker colors draw attention to her face on the front cover, aiming to make her attractive and appealing to viewers. Feminine, long-handed font gives the packaging an elegant, gentle feel, with white text clearly identifying the artist.